NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC Charity Report

Public IRS 990 nonprofit record

NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC

EIN 04-2450813 · Arts, Culture & Humanities (A510)

What they do

THE NORMAN ROCKWELL MUSEUM ILLUMINATES THE POWER of AMERICAN ILLUSTRATION ART to REFLECT and SHAPE SOCIETY, and ADVANCES THE ENDURING VALUES of KINDNESS, RESPECT, and SOCIAL EQUITY PORTRAYED BY NORMAN ROCKWELL.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $69.60 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders40 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

72.44%of revenue went to mission work69.6% of expenses · Program services

7.65%of revenue went to fundraising7.3% of expenses

$104.08spent for every $100 of revenueSpending was higher than revenue this year.

23.99%of revenue went to management and office costs23.0% of expenses

$1.92in assets for every $1 spent this yearSome assets cannot be spent right away.

41.6%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $259,649 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $311,294 for LAURIE NORTON MOFFATT (DIRECTOR/CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$6,368,910

Mission workProgram services$4,613,78472.44% of revenue69.6% of expenses

ManagementOffice and general costs$1,527,64923.99% of revenue23.0% of expenses

FundraisingAsking for donations$487,1267.65% of revenue7.3% of expenses

Total expenses$6,628,559104.08% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 69.6% mission · 23.0% management · 7.3% fundraisingTotal expenses: 104.08% of revenue

2023Expense mix: 68.0% mission · 23.9% management · 8.1% fundraisingTotal expenses: 114.57% of revenue

2022Expense mix: 65.4% mission · 27.0% management · 7.6% fundraisingTotal expenses: 107.46% of revenue

2021Expense mix: 69.5% mission · 22.3% management · 8.2% fundraisingTotal expenses: 87.41% of revenue

2020Expense mix: 67.6% mission · 23.8% management · 8.6% fundraisingTotal expenses: 100.33% of revenue

2019Expense mix: 71.6% mission · 19.9% management · 8.4% fundraisingTotal expenses: 96.13% of revenue

2018Expense mix: 73.2% mission · 18.1% management · 8.7% fundraisingTotal expenses: 93.98% of revenue

2017Expense mix: 77.9% mission · 16.5% management · 5.7% fundraisingTotal expenses: 89.11% of revenue

Money in and money out

Revenue$6,368,910

Expenses$6,628,559

Annual shortfall $259,649 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$4,613,784 · 69.6% of expenses

Management and office costs$1,527,649 · 23.0% of expenses

Fundraising$487,126 · 7.3% of expenses

See all reported dollar amounts

Revenue$6,368,910

Expenses$6,628,559

Assets$12,697,474

Income$12,384,117

Contributions$2,650,453

Mission work (program services)$4,613,784

Fundraising$487,126

Management and general$1,527,649

Executive compensation (total)$201,474

Stocks and bonds$6,637,174

Accounting fees$45,975

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

LAURIE NORTON MOFFATTDIRECTOR/CEO · 38 hrs/week $311,294Base $274,633 · Other $36,661

JILL GELLERTCOO/CFO · 38 hrs/week $195,594Base $157,176 · Other $38,418

HILARY DUNNE FERRONECHIEF PHILANTHROPY OFFICER · 38 hrs/week $161,446Base $136,199 · Other $25,247

STEPHANIE PLUNKETTCHIEF CURATOR/ROCKWELL CENTER DIR. · 38 hrs/week $157,532Base $129,563 · Other $27,969

RICHARD BRADWAYCHIEF INNOVATION OFFICER · 38 hrs/week $136,745Base $101,919 · Other $34,826

KATHRYN POTTSCHIEF LEARNING & ENGAGEMENT OFFICER · 38 hrs/week $128,406Base $112,270 · Other $16,136

MARGIT HOTCHKISSCHIEF MARKETING OFFICER · 38 hrs/week $127,829Base $111,957 · Other $15,872

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (40)

LAURIE NORTON MOFFATTDIRECTOR/CEO

JILL GELLERTCOO/CFO

HILARY DUNNE FERRONECHIEF PHILANTHROPY OFFICER

STEPHANIE PLUNKETTCHIEF CURATOR/ROCKWELL CENTER DIR.

RICHARD BRADWAYCHIEF INNOVATION OFFICER

KATHRYN POTTSCHIEF LEARNING & ENGAGEMENT OFFICER

MARGIT HOTCHKISSCHIEF MARKETING OFFICER

RANDY GRIMMETTTRUSTEE (AS OF 9/2024)

KIM RUFFINGTRUSTEE

LOUIS HENRY MITCHELLTRUSTEE

LOUISE A HOLLANDTRUSTEE (ENDED 9/2024)

PETER BLUMTRUSTEE

PETER CHASE WILLIAMS2ND VICE PRESIDENT/TRUSTEE

JORJA-ANN MARSDENTRUSTEE

RICHARD KELLYTRUSTEE

ROBERT BABCOCKTRUSTEE

ROBERT HORVATHTRUSTEE

ROBERTA MCCULLOCH-DEWS3RD VICE PRESIDENT/TRUSTEE

ROBYN PHILLIPS-PENDELTONTRUSTEE

TERRY BURMANTRUSTEE

TOM RUFFINGTREASURER/TRUSTEE

DOUGLAS CLARKTRUSTEE

ALICE A CARTERTRUSTEE

ALLIDA BLACKTRUSTEE

ANN PRINTONTRUSTEE

ANTHONY M CONSIGLITRUSTEE

DAISY ROCKWELLTRUSTEE

DAVID HOWSETRUSTEE

DAVID SCHWARTZTRUSTEE (ENDED 9/2024)

DEBORAH D HOOVERTRUSTEE

DOLF BERLECHAIR/PRESIDENT/TRUSTEE

KATHERINE BERGERONTRUSTEE (AS OF 9/2024)

DR MARY K GRANTVICE CHAIR/1ST VP/TRUSTEE

GEORGE BAINTRUSTEE

JEANINE MCADAMTRUSTEE

JESSICA KAPLANTRUSTEE

JILL HAICLERK/TRUSTEE

JOHN T SPELLMANTRUSTEE

JOHN V FRANKTRUSTEE

ALEXANDER J BROWNTRUSTEE

About this charity

Recognized since: January 1969
Location: 9 GLENDALE RD, STOCKBRIDGE, MA 01262-9702
County: Berkshire
In care of: % JILL GELLERT
Primary officer: LAURIE NORTON MOFFATT, DIRECTOR & CEO

How to reach them

WebsiteVisit the charity’s website Emaillearn@nrm.org Phone(413) 298-4100

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: WOLF & COMPANY PC
NTEE classification: Arts, Culture & Humanities (A510)
IRS tax category: Museums