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THE ENROLLMENT MANAGEMENT ASSOCIATION

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Public IRS 990 nonprofit record

THE ENROLLMENT MANAGEMENT ASSOCIATION

EIN 06-6011774 · Education (B93Z)

What they do

THE ENROLLMENT MANAGEMENT ASSOCIATION, INC. (EMA) PROVIDES UNPARALLELED LEADERSHIP and SERVICE IN MEETING THE ADMISSION ASSESSMENT and ENROLLMENT NEEDS of SCHOOLS, STUDENTS, and FAMILIES. CONTINUED ON SCHEDULE O.EMA FULFILLS ITS MISSION BY ALLOCATING RESOURCES to SERVICES WHICH SUSTAIN and SUPPORT THESE STAKEHOLDER GROUPS. for MEMBER SCHOOLS, EMA PROVIDES HIGH QUALITY ADMISSION and ASSESSMENT TOOLS and RESOURCES, PROFESSIONAL TRAINING, INFORMATION and RESEARCH, and COLLEGIAL SUPPORT; REGIONALLY, NATIONALLY, and INTERNATIONALLY. for STUDENTS and THEIR FAMILIES, EMA OFFERS EFFECTIVE TEST PREPARATION, GUIDANCE, and TESTING and APPLICATION RESOURCES to SUPPORT THE INDEPENDENT PRIVATE SCHOOL ADMISSION PROCESS. EMA WORKS WITH BOTH SCHOOLS and FAMILIES to ENSURE THE BEST POSSIBLE MATCH, BECAUSE WHEN GREAT SCHOOLS ENROLL GREAT STUDENTS, EVERYTHING is POSSIBLE.

Before you give

Should I give to this charity?

Easy charity check
Look at where the money went

Of every $100 spent, about $71.80 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders28 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

71.67%of revenue went to mission work71.8% of expenses · Program services
$99.86spent for every $100 of revenueRevenue covered expenses this year.
28.19%of revenue went to management and office costs28.2% of expenses
$0.82in assets for every $1 spent this yearSome assets cannot be spent right away.
0.2%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

  1. Who did you help? Ask for a recent story or report that shows real results.
  2. What will my money do? Ask exactly what your gift will pay for.
  3. Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $598,942 for HEATHER HOERLE (EXECUTIVE DIRECTOR & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$18,374,477
Mission workProgram services$13,169,10171.67% of revenue71.8% of expenses
ManagementOffice and general costs$5,180,08828.19% of revenue28.2% of expenses
FundraisingAsking for donations0.00% of revenue0.0% of expenses
Revenue left after expensesReported annual surplus$25,2880.14% of revenueShown in gray on the chart
Total expenses$18,349,18999.86% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails
2024CurrentExpense mix: 71.8% mission · 28.2% management · 0.0% fundraisingTotal expenses: 99.86% of revenue
2023Expense mix: 71.3% mission · 28.7% management · 0.0% fundraisingTotal expenses: 95.52% of revenue
2022Expense mix: 70.7% mission · 29.3% management · 0.0% fundraisingTotal expenses: 108.04% of revenue
2021Expense mix: 70.8% mission · 29.2% management · 0.0% fundraisingTotal expenses: 129.69% of revenue
2020Expense mix: 73.0% mission · 27.0% management · 0.0% fundraisingTotal expenses: 148.33% of revenue
2019Expense mix: 76.9% mission · 23.1% management · 0.0% fundraisingTotal expenses: 107.09% of revenue
2018Expense mix: 82.1% mission · 17.9% management · 0.0% fundraisingTotal expenses: 93.78% of revenue
2016Expense mix: 79.6% mission · 20.4% management · 0.0% fundraisingTotal expenses: 97.19% of revenue

Money in and money out

Revenue$18,374,477
Expenses$18,349,189
Annual surplus $25,288 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$13,169,101 · 71.8% of expenses
Management and office costs$5,180,088 · 28.2% of expenses
See all reported dollar amounts
Revenue$18,374,477
Expenses$18,349,189
Assets$14,958,856
Income$28,174,468
Contributions$43,710
Mission work (program services)$13,169,101
Grants given$30,000
Average grant$10,000
Management and general$5,180,088
Stocks and bonds$10,874,320
Accounting fees$83,847
Investing fees$47,839
People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation
HEATHER HOERLEEXECUTIVE DIRECTOR & CEO · 40 hrs/week $598,942Base $476,718 · Other $122,224
DAVID G AYNEJIANCHIEF FINANCIAL OFFICER · 40 hrs/week $335,300Base $266,655 · Other $68,645
KEITH WRIGHTVP PSYCHOMETRICS AND ASSESSMENT · 40 hrs/week $313,431Base $271,181 · Other $42,250
ROBYN LEWISVP OF PRODUCT STRATEGY · 40 hrs/week $291,878Base $227,611 · Other $64,267
JASMEET SANGARIDIRECTOR SW ARCH & ENGINEERING · 40 hrs/week $291,285Base $226,637 · Other $64,648
KAM WAH JIMSR. DIRECTOR SOFTWARE ARCHITECTURE · 40 hrs/week $287,482Base $257,167 · Other $30,315
CHRISTINA DOTCHINVP OF MEMBER RELATIONS · 40 hrs/week $284,528Base $244,946 · Other $39,582
HARIKA KAKKIRENISENIOR FULL STACK DEVELOPER · 40 hrs/week $249,104Base $191,392 · Other $57,712
HOMAYOON A ALBORZFARDDIRECTOR INFRA. SYSTEM SECURITY · 40 hrs/week $233,349Base $189,583 · Other $43,766
MYONG CHOOLEAD SOFTWARE ENGINEER · 40 hrs/week $212,086Base $187,995 · Other $24,091

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (28)

HEATHER HOERLEEXECUTIVE DIRECTOR & CEO

DAVID G AYNEJIANCHIEF FINANCIAL OFFICER

KEITH WRIGHTVP PSYCHOMETRICS AND ASSESSMENT

ROBYN LEWISVP OF PRODUCT STRATEGY

JASMEET SANGARIDIRECTOR SW ARCH & ENGINEERING

KAM WAH JIMSR. DIRECTOR SOFTWARE ARCHITECTURE

CHRISTINA DOTCHINVP OF MEMBER RELATIONS

HARIKA KAKKIRENISENIOR FULL STACK DEVELOPER

HOMAYOON A ALBORZFARDDIRECTOR INFRA. SYSTEM SECURITY

MYONG CHOOLEAD SOFTWARE ENGINEER

SANDRA TIMMONSTREASURER

TOMOHIRO HOSHITRUSTEE

PAMELA SAFFORDTRUSTEE

NIJA MAJMUDAR MEYERTRUSTEE

MISTY SHIPLEYTRUSTEE

AMERICUS REEDTRUSTEE

VICTORIA MURADITRUSTEE

MICHAEL FLANAGANCEO AS OF 5/12/25

MATTHEW LAISECRETARY

MARJORIE MITCHELLTRUSTEE

JONATHAN B WILLIAMSTRUSTEE

JOHN HUTCHINSTRUSTEE

JIM HAMILTONTRUSTEE

JENNA KINGTRUSTEE

JEFFREY SHIELDSTRUSTEE

ELLIOTT ROBINSONTRUSTEE

DEBRA WILSONTRUSTEE

CLAIRE GOLDSMITHBOARD CHAIR

About this charity

Recognized since
January 1966
Location
30 VREELAND DR 56, SKILLMAN, NJ 08558
County
Somerset
In care of
DAVID G AYNEJIAN
Primary officer
DAVID G AYNEJIAN, CHIEF FINANCIAL OFFICER

How to reach them

Filing and classification

Latest tax year
2024
Tax period began
August 1, 2024
Return type
990
Tax preparer
BAKER TILLY ADVISORY GROUP LP
NTEE classification
Education (B93Z)
Grant-giving organization
Yes

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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