ADVERTISING CLUB OF NEW YORK INC Charity Report

Public IRS 990 nonprofit record

ADVERTISING CLUB OF NEW YORK INC

EIN 13-0417680 · Professional Athletic Leagues (N80)

What they do

The Organization Was Formed to Bring Together In Common Understanding and Purpose, People Interested In Advertising, Marketing and Related Fields, to Further Their Acquaintance and Cooperation, to Develop and Disseminate The Best In Advertising and Marketing Thought, Precept and Practice, to Promote and Maintain A High Standard of Honor and Integrity In Advertising and Marketing, and to Serve The Community Through Public Service Programming.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $61.10 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders35 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

60.78%of revenue went to mission work61.1% of expenses · Program services

10.91%of revenue went to fundraising11.0% of expenses

$99.43spent for every $100 of revenueRevenue covered expenses this year.

27.73%of revenue went to management and office costs27.9% of expenses

$1.58in assets for every $1 spent this yearSome assets cannot be spent right away.

12.4%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $478,199 for GINA GRILLO (PRESIDENT & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$2,782,939

Mission workProgram services$1,691,59560.78% of revenue61.1% of expenses

ManagementOffice and general costs$771,61927.73% of revenue27.9% of expenses

FundraisingAsking for donations$303,74710.91% of revenue11.0% of expenses

Revenue left after expensesReported annual surplus$15,9780.57% of revenueShown in gray on the chart

Total expenses$2,766,96199.43% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 61.1% mission · 27.9% management · 11.0% fundraisingTotal expenses: 99.43% of revenue

2023Expense mix: 66.4% mission · 24.3% management · 9.3% fundraisingTotal expenses: 103.32% of revenue

2022Expense mix: 60.5% mission · 29.4% management · 10.1% fundraisingTotal expenses: 88.94% of revenue

2021Expense mix: 56.2% mission · 33.1% management · 10.7% fundraisingTotal expenses: 86.14% of revenue

2020Expense mix: 54.9% mission · 34.7% management · 10.5% fundraisingTotal expenses: 97.21% of revenue

2019Expense mix: 45.8% mission · 54.2% management · 0.0% fundraisingTotal expenses: 102.02% of revenue

2018Expense mix: 45.9% mission · 53.8% management · 0.0% fundraisingTotal expenses: 115.21% of revenue

2017Expense mix: 48.1% mission · 51.9% management · 0.0% fundraisingTotal expenses: 100.93% of revenue

Money in and money out

Revenue$2,782,939

Expenses$2,766,961

Annual surplus $15,978 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$1,691,595 · 61.1% of expenses

Management and office costs$771,619 · 27.9% of expenses

Fundraising$303,747 · 11.0% of expenses

See all reported dollar amounts

Revenue$2,782,939

Expenses$2,766,961

Assets$4,372,701

Income$3,081,963

Contributions$345,693

Mission work (program services)$1,691,595

Fundraising$303,747

Grants given$3,841,797

Average grant$349,254

Management and general$771,619

Stocks and bonds$2,084,218

Accounting fees$160,748

Investing fees$20,994

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

GINA GRILLOPRESIDENT & CEO · 40 hrs/week $478,199Base $431,368 · Other $46,831

ELICIA GREENBERGVP MEMBERS & PROG. · 40 hrs/week $233,631Base $222,175 · Other $11,456

ARIEL BLAKEMANDIR. OF INT AWARDS · 40 hrs/week $125,797Base $108,194 · Other $17,603

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (35)

GINA GRILLOPRESIDENT & CEO

ELICIA GREENBERGVP MEMBERS & PROG.

ARIEL BLAKEMANDIR. OF INT AWARDS

SOYOUNG KANGDIRECTOR

SOPHIE KELLYVICE PRESIDENT

SCOTT FALZONEDIRECTOR

SANDRA SIMS-WILLIAMSDIRECTOR

RYAN LAULDIRECTOR

ANSELMO RAMOSDIRECTOR

TERRYN LANCEDIRECTOR

RON FIERMANDIRECTOR

RICK SONGCHAIR EMER.

RICARDO ASPIAZUDIRECTOR

RACHEL POOLDIRECTOR

PAOLO PROVINCIALIDIRECTOR

MONIQUE NELSONDIRECTOR

MICHAEL SALLETTEDIRECTOR

MARLA NEWMANDIRECTOR

MARINN JACKSONDIRECTOR

MARIE DEVLINTREASURER

MARI KIM NOVAKDIRECTOR

LISA VALENTINOCHAIR

LEE NADLERDIRECTOR

LAUREN WIENERDIRECTOR

LAUREL ROSSIDIRECTOR

JILL HAMILTONDIRECTOR

JEANNINE SHAO COLLINSDIRECTOR

JASON DAILEYDIRECTOR

GRETA LAWNDIRECTOR

DANIEL GARDNERDIRECTOR

DAMIEN REIDDIRECTOR

CHERYL OVERTONDIRECTOR

CHERYL GUERINVICE PRESIDENT

CHAUCER BARNESVICE PRESIDENT

CARL FREMONTDIRECTOR

About this charity

Recognized since: January 1991
Location: 21 WEST 38TH STREET 12TH FLOOR, NEW YORK, NY 10018-2219
County: New York
In care of: % GINA GRILLO
Primary officer: GINA GRILLO, President & CEO

How to reach them

WebsiteVisit the charity’s website Phone(212) 533-8080

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: NAWROCKI SMITH LLP
NTEE classification: Professional Athletic Leagues (N80)
IRS tax category: Professional Athletic Leagues
Grant-giving organization: Yes