THE ADVERTISING COUNCIL INC Charity Report

Public IRS 990 nonprofit record

THE ADVERTISING COUNCIL INC

EIN 13-0417693 · Arts, Culture & Humanities (A)

What they do

THE AD COUNCIL MOBILIZES LEADING PARTNERS ACROSS ADVERTISING, MEDIA, MARKETING, BRANDS, TECHNOLOGY, GOVERNMENT, NONPROFITS and PHILANTHROPY to CREATE and DISTRIBUTE NONPARTISAN, RESEARCH-BASED NATIONWIDE PUBLIC SERVICE COMMUNICATIONS ADDRESSING CHARITABLE, EDUCATIONAL, HEALTH, SAFETY, and PUBLIC WELFARE ISSUES. THROUGH OUR COLLECTIVE IMPACT MODEL, VOLUNTEER CREATIVE AGENCIES CONTRIBUTE STRATEGIC and CREATIVE EXPERTISE, MEDIA PARTNERS DONATE SIGNIFICANT ADVERTISING SPACE and TIME, WITH FUNDING PARTNERS SUPPORTING DEVELOPMENT and DISTRIBUTION, and OUR BOARD PROVIDES ESSENTIAL OPERATING SUPPORT - TOGETHER ENABLING US to TACKLE THE NATIONS MOST URGENT ISSUES AT SCALE. CONTRIBUTIONS/FUNDING ARE ACCEPTED and USED ONLY for CHARITABLE PURPOSES and DO NOT CONFER CONTROL OVER CAMPAIGN CONTENT INCONSISTENT WITH EXEMPT PURPOSES.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $77.00 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders100 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

67.73%of revenue went to mission work77.0% of expenses · Program services

5.44%of revenue went to fundraising6.2% of expenses

$87.92spent for every $100 of revenueRevenue covered expenses this year.

14.75%of revenue went to management and office costs16.8% of expenses

$1.57in assets for every $1 spent this yearSome assets cannot be spent right away.

47.5%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $2,351,763 for LISA E SHERMAN (PRESIDENT AND CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$79,432,809

Mission workProgram services$53,800,60767.73% of revenue77.0% of expenses

ManagementOffice and general costs$11,713,82714.75% of revenue16.8% of expenses

FundraisingAsking for donations$4,324,8315.44% of revenue6.2% of expenses

Revenue left after expensesReported annual surplus$9,593,54412.08% of revenueShown in gray on the chart

Total expenses$69,839,26587.92% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 77.0% mission · 16.8% management · 6.2% fundraisingTotal expenses: 87.92% of revenue

2023Expense mix: 78.9% mission · 15.7% management · 5.4% fundraisingTotal expenses: 87.44% of revenue

2022Expense mix: 78.4% mission · 15.7% management · 5.9% fundraisingTotal expenses: 91.33% of revenue

2021Expense mix: 84.8% mission · 11.5% management · 3.7% fundraisingTotal expenses: 125.94% of revenue

2020Expense mix: 86.2% mission · 10.6% management · 3.3% fundraisingTotal expenses: 67.77% of revenue

2019Expense mix: 76.3% mission · 17.7% management · 6.0% fundraisingTotal expenses: 90.51% of revenue

2018Expense mix: 77.6% mission · 16.6% management · 5.8% fundraisingTotal expenses: 100.46% of revenue

2017Expense mix: 76.2% mission · 17.6% management · 6.2% fundraisingTotal expenses: 91.26% of revenue

Money in and money out

Revenue$79,432,809

Expenses$69,839,265

Annual surplus $9,593,544 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$53,800,607 · 77.0% of expenses

Management and office costs$11,713,827 · 16.8% of expenses

Fundraising$4,324,831 · 6.2% of expenses

See all reported dollar amounts

Revenue$79,432,809

Expenses$69,839,265

Assets$109,963,979

Income$92,341,204

Contributions$37,709,285

Mission work (program services)$53,800,607

Fundraising$4,324,831

Management and general$11,713,827

Stocks and bonds$37,299,526

Accounting fees$323,684

Investing fees$34,500

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

LISA E SHERMANPRESIDENT AND CEO · 45 hrs/week $2,351,763Base $1,379,863 · Other $971,900

PAULA VEALECHIEF MARKETING & COMMUNICATION · 41 hrs/week $736,951Base $532,107 · Other $204,844

KENNETH M KROLLCHIEF FINANCIAL & OPERATIONS OFFICER · 42 hrs/week $668,752Base $505,491 · Other $163,261

MICHELLE HILLMANCHIEF CAMPAIGN & PROGRAM OFFICER · 37 hrs/week $587,122Base $412,182 · Other $174,940

DINUKSHINI JEROMINE PERERACHIEF MEDIA OFFICER · 35 hrs/week $585,490Base $419,833 · Other $165,657

HEIDI ARTHURCHIEF CAMPAIGN & PROGRAM OFFICER · 38 hrs/week $584,398Base $429,965 · Other $154,433

REGINA BRADLEYCHIEF PEOPLE OFFICER · 42 hrs/week $544,046Base $386,013 · Other $158,033

CHARYSSE NUNEZ CHIEFINSIGHTS & ANALYTICS OFFICER · 38 hrs/week $529,126Base $392,032 · Other $137,094

ELISE JAMESCHIEF CULTURE & COMMUNITY OFFICER · 39 hrs/week $518,610Base $369,064 · Other $149,546

KATE EMANUEL CHIEFBUSINESS OPERATIONS & STRATEGY · 35 hrs/week $497,690Base $351,425 · Other $146,265

CORRINA ANN GREENBERG CHIEFDEVELOPMENT OFFICER, THRU 12/31/24 · 20 hrs/week $409,618Base $398,866 · Other $10,752

DANIELLE LINET SVPCREATIVE STUDIO&MARKETING OPERATIONS · 37 hrs/week $373,190Base $277,894 · Other $95,296

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (100)

LISA E SHERMANPRESIDENT AND CEO

PAULA VEALECHIEF MARKETING & COMMUNICATION

KENNETH M KROLLCHIEF FINANCIAL & OPERATIONS OFFICER

MICHELLE HILLMANCHIEF CAMPAIGN & PROGRAM OFFICER

DINUKSHINI JEROMINE PERERACHIEF MEDIA OFFICER

HEIDI ARTHURCHIEF CAMPAIGN & PROGRAM OFFICER

REGINA BRADLEYCHIEF PEOPLE OFFICER

CHARYSSE NUNEZ CHIEFINSIGHTS & ANALYTICS OFFICER

ELISE JAMESCHIEF CULTURE & COMMUNITY OFFICER

KATE EMANUEL CHIEFBUSINESS OPERATIONS & STRATEGY

CORRINA ANN GREENBERG CHIEFDEVELOPMENT OFFICER, THRU 12/31/24

DANIELLE LINET SVPCREATIVE STUDIO&MARKETING OPERATIONS

ANNE DEOSVP, ANALYTICS

LORNA LIGHTFOOT-WARECHIEF LEGAL OFFICER

ANTHONY FOLENOSVP, STRATEGY & EVALUATION

ANTHONY CHARLES SIGNORELLISVP, CORPORATE PARTNERSHIPS

KATHRYN ASHLEY MENSCHNERSVP, MEDIA STRATEGY & ENGAGEMENT

BARBARA LESHINSKYFORMER CHIEF REVENUE & DEVELOPMENT

AARON WALTONDIRECTOR

ADAM GERHARTDIRECTOR

ALAN MOSSDIRECTOR

ALEXA VIGNONEDIRECTOR

ALICE MCKOWNDIRECTOR

ALISON RODDENDIRECTOR

AMIT KOTECHADIRECTOR, THRU 12/10/24

AMY REINHARDDIRECTOR, THRU 4/16/25

ANDREA BRIMMERDIRECTOR

ANDREA ZARETSKYDIRECTOR

ANDREW SPRINGATEDIRECTOR, THRU 4/16/25

ANDREW SWINANDDIRECTOR

ANNA BAGERDIRECTOR

ANNA FRABLEDIRECTOR

ANTONIO LUCIODIRECTOR

BEN GOLDHIRSHDIRECTOR

BILL WATKINSDIRECTOR

BILL WISEDIRECTOR

BILL C HAGELSTEINDIRECTOR

BLAKE CHANDLEEDIRECTOR, THRU 4/1/25

BRIANNA GAYSDIRECTOR

CARLA HASSANVICE CHAIR

CARRIE SEIFERDIRECTOR, THRU 9/30/24

CATHERINE NEWMANDIRECTOR

CHARISSE HUGHESDIRECTOR

CHRIS BOOTHEDIRECTOR

CHRIS FOLEYDIRECTOR

CHRIS PAQUETTEDIRECTOR, THRU 12/31/24

CHRIS ROGERSDIRECTOR

CHRISSIE HANSONDIRECTOR

CHRISTINE COOKDIRECTOR

DAMAUNE JOURNEYDIRECTOR

DARA TRESEDERDIRECTOR

DARYL LEEDIRECTOR

DAVANG SHAHDIRECTOR

DAVID COHENDIRECTOR

DEVIKA BULCHANDANIDIRECTOR

DIANA HAUSSLINGDIRECTOR

DIEGO SCOTTIIMMEDIATE PAST CHAIR

DON MCGUIREDIRECTOR

DONNA SHARPDIRECTOR

DONNA SPECIALEDIRECTOR, THRU 6/1/25

DOUG MARTINDIRECTOR

DOUG ROZENDIRECTOR, THRU 3/11/25

DR RICHARD AWDEHDIRECTOR

DREW PANAYIOTOUDIRECTOR, THRU 9/15/24

ELENA HALEDIRECTOR

ELIZABETH BRADYDIRECTOR

ELIZABETH HERBST-BRADYDIRECTOR, THRU 9/30/24

ELIZABETH RUTLEDGEDIRECTOR

ELLIOTT PETTITDIRECTOR, THRU 12/31/24

EMILY WILCOXDIRECTOR

FIONA CARTERDIRECTOR

GAIL HEIMANNDIRECTOR, THRU 12/15/24

GAYLE TROBERMANDIRECTOR

GREG GLENDAYDIRECTOR

GREG STUARTDIRECTOR

HARRY KARGMANDIRECTOR

HEATHER MALENSHEKDIRECTOR

HEIDI BROWNINGDIRECTOR

JACKELYN KELLERDIRECTOR

JACKI KELLEYDIRECTOR

JAMES ROOKEDIRECTOR

JARROD MARTINDIRECTOR

JAY ASKINASIDIRECTOR, THRU 11/14/24

JEAN-PAUL JANSENDIRECTOR

JED HARTMANDIRECTOR

JEFF COLLINSDIRECTOR

JEN WONGDIRECTOR

JENNIFER GOTTLIEBDIRECTOR

JENNIFER KATTULADIRECTOR

JENNIFER MURILLODIRECTOR

JENNIFER WILSONDIRECTOR

JESSICA SIBLEYDIRECTOR

JILL CRESSDIRECTOR

JILL KRAMERDIRECTOR

JO KINSELLADIRECTOR, THRU 6/1/25

JOHANNA HERRMANNDIRECTOR

JOHANNA MAYER-JONESDIRECTOR

JOHN HALLEYDIRECTOR

JONATHAN ADASHEKDIRECTOR

JOSEPHINE BERTRAMSDIRECTOR

About this charity

Recognized since: January 1948
Location: 815 SECOND AVE 9TH FLR, NEW YORK, NY 10017-4500
County: New York
In care of: KENNETH M KROLL
Primary officer: KENNETH M KROLL, CHIEF FINANCIAL OFFICER

How to reach them

WebsiteVisit the charity’s website Phone(212) 922-1500

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: PKF OCONNOR DAVIES ADVISORY LLC
NTEE classification: Arts, Culture & Humanities (A)
IRS tax category: Arts, Culture & Humanities