DIRECT MARKETING ASSOCIATION INC
EIN 13-1810859
What they do
THE DATA & MARKETING ASSOCIATION (THE "ASSOCIATION") is THE WORLDS LARGEST TRADE ASSOCIATION DEDICATED to ADVANCING and PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING.
Should I give to this charity?
This record may have an IRS status problem. Do not give until you verify it.
Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.
Basic facts we verified
IRS warning checkThere may be a problem with its nonprofit status. Check before giving.
Money report from 2018The report may be old. Ask for a newer one.
They explain their jobThe charity tells us what it is trying to do.
They name their leaders35 people are listed in the latest report.
You can reach themThey list contact information, so you can ask questions.
Money made simple
Ask these three easy questions
- Who did you help? Ask for a recent story or report that shows real results.
- What will my money do? Ask exactly what your gift will pay for.
- Is this really the charity? Give only through its official website or confirmed phone number.
Worth asking: Expenses exceeded revenue by $2,455,903 this year. Ask whether that was planned or caused by a one-time event.
Pay context: The highest compensation shown in this filing is $449,486 for THOMAS BENTON (CHIEF EXECUTIVE OFFICER). Compare pay with organizations of similar size and complexity.
Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.
Financial picture
A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.
Money in and money out
See all reported dollar amounts
Leadership and board
Names, titles, time, and compensation below are reported by the organization on its Form 990.
People reported as paid
Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.
See everyone listed on the board or leadership roster (35)
THOMAS BENTONCHIEF EXECUTIVE OFFICER
IAN PARMITERSR VP MEMBERSHIP ENGAGEMENT
ROBERT GRECOSR VP FINANCE, OPS & EVENT
XENIA BOONEGENERAL COUNSEL
NEIL OKEEFESVP, CRM/MEMBER ENGAGEMENT
SUSAN CANAVARIDIRECTOR UNTIL 6/30
STUART INGISDIRECTOR UNTIL 6/30
STEVE WAGNERSECRETARY UNTIL 6/30
STEVE FROEHLICHTREASURER UNTIL 6/30
STACEY HAWESDIRECTOR UNTIL 6/30
TOM BENTONDIRECTOR UNTIL 6/30
JULIE BERNARDDIRECTOR UNTIL 6/30
NATE SIMMONSDIRECTOR UNTIL 6/30
MONICA RAYDIRECTOR UNTIL 6/30
MIKE NAZZARODIRECTOR UNTIL 6/30
MICHAEL MCLARENCHAIRMAN UNTIL 6/30
MARK ALLENDIRECTOR UNTIL 6/30
LUCI RAINEYDIRECTOR UNTIL 6/30
JAY SCHWEDELSONDIRECTOR UNTIL 6/30
ANDY FRAWLEYDIRECTOR UNTIL 6/30
BRIAN COWARTDIRECTOR UNTIL 6/30
BUELL DUNCANDIRECTOR UNTIL 6/30
CHRISTINE AGUILERADIRECTOR UNTIL 6/30
CORY TREFFILETTIDIRECTOR UNTIL 6/30
ERICH WASSERMANDIRECTOR UNTIL 6/30
EVA REDADIRECTOR UNTIL 6/30
GUNTHER SCHUMACHERFORMER CHAIR UNTIL 6/30
KEIRA KRAUSZDIRECTOR UNTIL 6/30
JENNIFER MARCOUDIRECTOR UNTIL 6/30
JENNIFER BARRET GLASGOWVICE CHAIRMAN UNTIL 6/30
JOANNE MONFRADI DUNNDIRECTOR UNTIL 6/30
JOHN MCDONALDDIRECTOR UNTIL 6/30
JOHN PRINCIOTTADIRECTOR UNTIL 6/30
JUDY MCCOOLDIRECTOR UNTIL 6/30
ALISA BERGMANDIRECTOR UNTIL 6/30
About this charity
- Location
- 155 EAST 44TH STREET, NEW YORK, NY 10017
- County
- New York
- In care of
- CHRISTINE MANNA
- Primary officer
- CHRISTINE MANNA, PRESIDENT & COO
How to reach them
Filing and classification
- Latest tax year
- 2018
- Tax period began
- January 1, 2018
- Return type
- 990
- Tax preparer
- CONDON OMEARA MCGINTY & DONNELLY LLP
- Revocation date
- May 15, 2022