MEDIA RATING COUNCIL INC Charity Report

Public IRS 990 nonprofit record

MEDIA RATING COUNCIL INC

EIN 13-1996451 · Labor Unions (J40)

What they do

SECURE for THE MEDIA INDUSTRY and RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, and EFFECTIVE; to EVOLVE and DETERMINE MINIMUM DISCLOSURE and ETHICAL CRITERIA for MEASUREMENT SERVICES; to PROVIDE and ADMINISTER AN AUDIT SYSTEM DESIGNED to INFORM USERS AS to WHETHER SUCH MEASUREMENTS ARE CONDUCTED IN CONFORMANCE WITH THE CRITERIA and PROCEDURES DEVELOPED.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $78.40 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders100 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

81.08%of revenue went to mission work78.4% of expenses · Program services

$103.36spent for every $100 of revenueSpending was higher than revenue this year.

$1.18in assets for every $1 spent this yearSome assets cannot be spent right away.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $106,408 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $662,934 for GEORGE IVIE (CEO, EXECUTIVE DIRECTOR). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$3,166,242

Mission workProgram services$2,567,12481.08% of revenue78.4% of expenses

ManagementOffice and general costs0.00% of revenue0.0% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Total expenses$3,272,650103.36% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 78.4% mission · 0.0% management · 0.0% fundraisingTotal expenses: 103.36% of revenue

2023Expense mix: 100.0% mission · 0.0% management · 0.0% fundraisingTotal expenses: 100.61% of revenue

2022Expense mix: 100.0% mission · 0.0% management · 0.0% fundraisingTotal expenses: 99.12% of revenue

Money in and money out

Revenue$3,166,242

Expenses$3,272,650

Annual shortfall $106,408 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$2,567,124 · 78.4% of expenses

See all reported dollar amounts

Revenue$3,166,242

Expenses$3,272,650

Assets$3,854,035

Income$3,166,242

Mission work (program services)$2,567,124

Accounting fees$116,420

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

GEORGE IVIECEO, EXECUTIVE DIRECTOR · 40 hrs/week $662,934Base $629,374 · Other $33,560

RONALD PINELLISVP, DIGITAL RESEARCH AND · 40 hrs/week $496,329Base $449,026 · Other $47,303

LARIS OLIVERIMEDIA RESEARCH AUDIT PROJE · 40 hrs/week $375,403Base $359,406 · Other $15,997

ANTHONY TORRIERISVP, ASSOCIATE DIRECTOR · 40 hrs/week $279,310Base $257,935 · Other $21,375

ALBANA GASHIEXECUTIVE ASSISTANT · 40 hrs/week $188,057Base $158,845 · Other $29,212

HANNAH BOLCARDIRECTOR, MEASUREMENT AUDIT OPER · 40 hrs/week $169,167

CAROL GONZALEZOFFICE & FINANCE MGR · 40 hrs/week $157,907Base $141,910 · Other $15,997

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (100)

GEORGE IVIECEO, EXECUTIVE DIRECTOR

RONALD PINELLISVP, DIGITAL RESEARCH AND

LARIS OLIVERIMEDIA RESEARCH AUDIT PROJE

ANTHONY TORRIERISVP, ASSOCIATE DIRECTOR

ALBANA GASHIEXECUTIVE ASSISTANT

HANNAH BOLCARDIRECTOR, MEASUREMENT AUDIT OPER

CAROL GONZALEZOFFICE & FINANCE MGR

AARON SABOLBOARD MEMBER

AARTI BHASKARANBOARD MEMBER

ALEJANDRA LOPEZBOARD MEMBER

ALEX SARTELBOARD MEMBER

ALEX SONGBOARD MEMBER

ALVARO PALACIOSBOARD MEMBER

AMANDA WHITEBOARD MEMBER

AMY VOKESBOARD MEMBER

ANDERS RUNEBOARD MEMBER

ANDREW MARCUSBOARD MEMBER

ANDY SRIUBASBOARD MEMBER

ANGELINA ENGBOARD MEMBER

ANN CASEYBOARD MEMBER

ANNA BAGERBOARD MEMBER

ANNETTE MALAVEBOARD CHAIR

ARIANNA ORPELLOBOARD MEMBER

ARUN RAMASWAMYBOARD MEMBER

ASHWINI KARANDIKARBOARD MEMBER

ASMITA EKBOTEBOARD MEMBER

BECKY MEYERBOARD MEMBER

BERJ KAZANJIANBOARD MEMBER

BETSY RELLABOARD MEMBER

BILL CHAMBERSBOARD MEMBER

BILL MERKELBOARD MEMBER

BOB MCALLANBOARD MEMBER

BRENDAN BEVANBOARD MEMBER

BRENDAN KELLYDIGITAL CHAIR)

BRIAN BURNSBOARD MEMBER

BRIAN PRUITTBOARD MEMBER

BRIAN WESTBOARD MEMBER

CATHERINE MACLEODBOARD MEMBER

CELESTE CASTLEBOARD MEMBER

CESAR ESPINOZABOARD MEMBER

CHARBEL MAHKOULBOARD MEMBER

CHARLIE GREENBERGBOARD MEMBER

CHRIS COWLBECKBOARD MEMBER, OOH CHAIR

CHRIS SHOOLISBOARD MEMBER

DALE COONSEX-OFFICIO, BOARD CHAIR

DAN CARLINBOARD MEMBER

DAN MCDONALDBOARD MEMBER

DANI BENOWITZBOARD MEMBER

DAVID SHIFFMANBOARD MEMBER

DAVID SPENCERBOARD MEMBER

DON ROBERTBOARD MEMBER

ED GORDONBOARD MEMBER

ELISSA LEEBOARD MEMBER

ELLEN CRAWLEYBOARD MEMBER

ERIC BRUCEBOARD MEMBER

ERIC CAVANAUGHBOARD MEMBER

FLORA KELLYBOARD MEMBER

FRANK CHAOBOARD MEMBER

FRANK DEMAUROBOARD MEMBER

FRANK FRIEDMANBOARD MEMBER

GABE FISHBEINBOARD MEMBER

GARY HELLERBOARD MEMBER

GRETCHEN DIBLEBOARD MEMBER

HADASSA GERBERBOARD MEMBER

HARIKESH NAIRBOARD MEMBER

HEATHER ROFFBOARD MEMBER

HEBE BERGERBOARD MEMBER

HECTOR MATUSBOARD MEMBER

HELEN KATZBOARD MEMBER

HETAL PATELBOARD MEMBER

IAN REMILLARDBOARD MEMBER

IDALIA CRUZBOARD MEMBER

IKECHI OKORONKWOBOARD MEMBER

ISABEL MASSEYBOARD MEMBER

JACKSON BAZLEYBOARD MEMBER

JAE HEE HWANGBOARD MEMBER

JASON KINTBOARD MEMBER

JASON KUNKEL-DE CESEROBOARD MEMBER

JAY GOEBELBOARD MEMBER

JENNIFER GETSONBOARD MEMBER

JESSICA CHONODYBOARD MEMBER

JESUS SALASBOARD MEMBER

JILL COOKBOARD MEMBER

JOANNE ARNOLDBOARD MEMBER

JOE BROOKSBOARD MEMBER

JOE HEARNBOARD MEMBER

JOE PINSKYBOARD MEMBER

JOHN MILLERBOARD MEMBER

JOHN MOSSAWIRBOARD MEMBER

JOHN NUDINGBOARD MEMBER

JOHN SPADAROBOARD MEMBER

JOSH NEWMANBOARD MEMBER

JUDY DAVEYINTERNATIONAL CHAIR

JULIANA WURZBURGERBOARD MEMBER

JULIE DETRAGLIABOARD MEMBER

JULIETA LISCOVSKYBOARD MEMBER

JUSTIN LEWISBOARD MEMBER

JUSTIN SAMPSONBOARD MEMBER

KAILYN HARTMANNBOARD MEMBER

KANISHKA DASBOARD MEMBER

About this charity

Recognized since: January 1965
Location: 420 LEXINGTON AVENUE 343, NEW YORK, NY 10170
County: New York
In care of: GEORGE W IVIE
Primary officer: GEORGE W IVIE, CEO & EXECUTIVE DIRECTOR

How to reach them

WebsiteVisit the charity’s website Emailstaff@mediaratingcouncil.org Phone(212) 972-0300

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: EFPR ADVISORY LLC
NTEE classification: Labor Unions (J40)
IRS tax category: Labor Unions