AMERICAN ADVERTISING FEDERATION INC Charity Report

Public IRS 990 nonprofit record

AMERICAN ADVERTISING FEDERATION INC

EIN 13-2581875 · Professional Athletic Leagues (N80)

What they do

AMERICAN ADVERTISING FEDERATION, INC. WAS ESTABLISHED to PROVIDE LEADERSHIP and CULTIVATE, PROMOTE, and DISSEMINATE KNOWLEDGE and INFORMATION ON ISSUES INVOLVING and AFFECTING ADVERTISING.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $68.80 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders100 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

65.97%of revenue went to mission work68.8% of expenses · Program services

$95.93spent for every $100 of revenueRevenue covered expenses this year.

29.96%of revenue went to management and office costs31.2% of expenses

$0.70in assets for every $1 spent this yearSome assets cannot be spent right away.

40.3%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $622,848 for PACHECO STEVE (PRESIDENT & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$8,774,905

Mission workProgram services$5,789,08665.97% of revenue68.8% of expenses

ManagementOffice and general costs$2,628,92429.96% of revenue31.2% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$356,8954.07% of revenueShown in gray on the chart

Total expenses$8,418,01095.93% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 68.8% mission · 31.2% management · 0.0% fundraisingTotal expenses: 95.93% of revenue

2023Expense mix: 73.8% mission · 26.2% management · 0.0% fundraisingTotal expenses: 99.87% of revenue

2022Expense mix: 67.5% mission · 32.5% management · 0.0% fundraisingTotal expenses: 87.56% of revenue

2021Expense mix: 68.4% mission · 31.6% management · 0.0% fundraisingTotal expenses: 64.19% of revenue

Money in and money out

Revenue$8,774,905

Expenses$8,418,010

Annual surplus $356,895 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$5,789,086 · 68.8% of expenses

Management and office costs$2,628,924 · 31.2% of expenses

See all reported dollar amounts

Revenue$8,774,905

Expenses$8,418,010

Assets$5,887,023

Income$8,774,905

Contributions$3,539,270

Mission work (program services)$5,789,086

Grants given$35,000

Average grant$17,500

Management and general$2,628,924

Accounting fees$140,754

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

PACHECO STEVEPRESIDENT & CEO · 2 hrs/week $622,848Base $591,544 · Other $31,304

RUBIN LISAEVP, CORPORATE PARTNERSHIP · 35 hrs/week $270,984Base $222,760 · Other $48,224

RECTOR CLARKEXECUTIVE VICE PRESIDENT · 35 hrs/week $176,017Base $160,309 · Other $15,708

QUEEN CANDANCE DANIELLEEVP, MOSAIC CENTER · 35 hrs/week $161,349Base $148,208 · Other $13,141

REEVES DAWN REVP, CLUB SERVICES, MEMBER · 35 hrs/week $149,373Base $148,739 · Other $634

LIPSCOMB ADRIANNEVICE PRESIDENT, CREATIVE S · 35 hrs/week $120,627

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (100)

PACHECO STEVEPRESIDENT & CEO

RUBIN LISAEVP, CORPORATE PARTNERSHIP

RECTOR CLARKEXECUTIVE VICE PRESIDENT

QUEEN CANDANCE DANIELLEEVP, MOSAIC CENTER

REEVES DAWN REVP, CLUB SERVICES, MEMBER

LIPSCOMB ADRIANNEVICE PRESIDENT, CREATIVE S

ADLMAN EVANCORPORATE MEMBER - AT -LARGE

AUSTEN DANIELLECORPORATE MEMBER - AT -LARGE

B OSBORN JOHNCHAIRMANS ADVISORY COUNCIL

BAMBERGER JACKCHAIR

BARRERA ABDISTRICT 10

BEAMAN BETHANYDISTRICT 5

BELL DAVIDCHAIRMANS ADVISORY COUNCIL

BERESFORD-HILL CHRISCORPORATE MEMBER - AGENCY

BERNER BRIANCORPORATE MEMBER - MEDIA

BOILER JOHNASSISTANT SECRETARY

BORGES CHRISTIANHONORARY DIRECTOR

BRIMMER ANDREACORPORATE MEMBER - AT -LARGE

BROWNING PEARSON HEIDICORPORATE MEMBER - ADVERTISER

CAMPBELL DAVIDAMERICAN ADVERTISING AWARDS CHAIR

CLARK WENDYCHAIRMANS ADVISORY COUNCIL

CLAYTON CAROLINECORPORATE MEMBER - ADVERTISER

COOKE BRANDONSECRETARY

COOPER CHRISTYCORPORATE MEMBER - AD TECH

COOPER III FRANKCHAIRMANS ADVISORY COUNCIL

COTRUPE COURTNEYCORPORATE MEMBER - AT -LARGE

CRAWFORD CHRISCORPORATE MEMBER - AT -LARGE

CRONK JOCORPORATE MEMBER - AT -LARGE

DAO ALEXANDERCORPORATE CMTE. VICE CHAIR (WEST)

DOEBEREINER KIMBERLYCORPORATE MEMBER - ADVERTISER

EDMUND DATRI JAMESPRESIDENT EMERITUS

ELLIS STEVENCORPORATE MEMBER - MEDIA

FARRIOR LEIGHIMMEDIATE PAST CHAIR

FERRO RITACORPORATE MEMBER - MEDIA

FISHMAN DANNYCORPORATE MEMBER - AT -LARGE

GAMMILL CHRISTALCOG WESTERN REGION CHAIR

GOETZ JENNIFERDISTRICT 9

GRAF CARMENCORPORATE MEMBER - AD TECH

GRAHAM EMILYCORPORATE MEMBER - AT -LARGE

GRIFFIN JACKCHAIRMANS ADVISORY COUNCIL

GULIN-MERLE MARIECORPORATE MEMBER - AD TECH

HAGELSTEIN BILLCORPORATE MEMBER - AT -LARGE

HALVORSON JONCORPORATE MEMBER - ADVERTISER

HANSON CHRISSIECORPORATE MEMBER - AGENCY

HARPER MARCUSCORPORATE CMTE. CHAIR

HEATH TYCORPORATE MEMBER - AD TECH

HERNDON STEPHANIEDISTRICT 4

HOUCK BILLHONORARY DIRECTOR

JAMES GREGCORPORATE MEMBER - AT -LARGE

JOLLEY LENZACOUNCIL OF GOVERNORS VICE CHAIR

KASSAN MICHAELCORPORATE MEMBER - AT -LARGE

KELLEHER KIMCHAIRMANS ADVISORY COUNCIL

KELLEY JACKIVICE CHAIR

KELLY MIKEHONORARY DIRECTOR

KERR REDNISS ANDREACORPORATE MEMBER - MEDIA

KRITZMAN STEVENCORPORATE MEMBER - MEDIA

LAM PAULDISTRICT 13

LEMPE BILLDISTRICT 8

LEWIS LYNNCHAIRMANS ADVISORY COUNCIL

LIN HELENIMMEDIATE PAST CHAIR/CHAIRMANS ADVISORY COUNCIL C

LINDER RYANCORPORATE MEMBER - AT -LARGE

LOPEZ SIMONDISTRICT 15

MANGANIELLO AMYCORPORATE MEMBER - ADVERTISER

MARMON SHEILADIGITAL CHAIR

MARTIN ROSSCORPORATE CMTE. VICE CHAIR (EAST)

MAYERNIK JOSEPHDISTRICT 2

MCCABE MICKCORPORATE MEMBER - AGENCY

MCCUIN BOBCORPORATE MEMBER - MEDIA

MCGEE MARTINDISTRICT 11

MCLEAN GORDONEX OFFICIO MEMBER

MCMENNAMIN JOHNCHAIRMANS ADVISORY COUNCIL

MEADOWS ERNESTMOSAIC COUNCIL CHAIR

MESSINGER DAVIDCHAIRMANS ADVISORY COUNCIL

MICHELOTTI CARLAGOVERNMENT AFFAIRS CHAIR; CHAIRMANS ADVISORY COUN

MILLNER JAMALDISTRICT 3

NARRAI ANDYTREASURER

NATIVIDAD TIMCORPORATE MEMBER - AD TECH

NORTON JIMCHAIRMANS ADVISORY COUNCIL

PAHADE NICKCORPORATE MEMBER - AT -LARGE

PAUL ELIZABETHCORPORATE MEMBER - AT -LARGE

PAULL CLAIRECORPORATE MEMBER - AD TECH

PERRY DAVEDISTRICT 6

PICARD SOCHECORPORATE CMTE. VICE CHAIR (CENTRAL)

PRICE STEPHANIECOUNCIL OF GOVERNORS CHAIR

R WARREN TIFFANYCHAIRMANS ADVISORY COUNCIL

RABSTEJNEK NICHOLS NANCYHONORARY DIRECTOR

RICHMAN AMANDACHAIRMANS ADVISORY COUNCIL

RODRIGUEZ ERIKAAD 2 NATIONAL

ROFFINO TRINACORPORATE MEMBER - AGENCY

ROSSI LAURELASSISTANT TREASURER

SHEETS JEFFNEEC CHAIR

SHERMAN LISAEX OFFICIO MEMBER

SNYDER WALLYPRESIDENT EMERITUS

SOBOL AARONCORPORATE MEMBER - AT -LARGE

STEFFKE SHANNONCOG CENTRAL REGION CHAIR

STODDART RICHCHAIRMANS ADVISORY COUNCIL

SULLIVAN CATHERINECORPORATE MEMBER - AT -LARGE

SWITZER ANNIEDISTRICT 14

TELENCIO MEGANCOG EASTERN REGION CHAIR

THIGPEN KURTCOUNCIL OF GOVERNORS SECRETARY-TREASURER

About this charity

Recognized since: January 1967
Location: 1101 K ST NW STE 420, WASHINGTON, DC 20005-7046
County: District of Columbia
In care of: % THE ORGANIZATION
Primary officer: R STEPHEN PACHECO, PRESIDENT

How to reach them

WebsiteVisit the charity’s website Phone(202) 898-0089

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: GRAY GRAY & GRAY LLP
NTEE classification: Professional Athletic Leagues (N80)
IRS tax category: Professional Athletic Leagues
Grant-giving organization: Yes