ASIAN AMERICAN ADVERTISING FEDERATION INC Charity Report

Public IRS 990 nonprofit record

ASIAN AMERICAN ADVERTISING FEDERATION INC

EIN 13-4038789 · Chambers of Commerce & Business Leagues (S41)

What they do

The Asian American Advertising Federation Was Established In February 1999 Under The Name Association of Asian American Advertising Agencies, and is Made Up of Asian American Advertising Agency Principals, Media, Advertisers, and Strategic Partners.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $71.30 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2025The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders17 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

15.33%of revenue went to mission work71.3% of expenses · Program services

$21.49spent for every $100 of revenueRevenue covered expenses this year.

6.16%of revenue went to management and office costs28.7% of expenses

$3.72in assets for every $1 spent this yearSome assets cannot be spent right away.

100.0%of its money came from giftsOther money may come from services or investments.

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Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2025

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$1,439,574

Mission workProgram services$220,62415.33% of revenue71.3% of expenses

ManagementOffice and general costs$88,6916.16% of revenue28.7% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$1,130,25978.51% of revenueShown in gray on the chart

Total expenses$309,31521.49% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2025CurrentExpense mix: 71.3% mission · 28.7% management · 0.0% fundraisingTotal expenses: 21.49% of revenue

2024Expense mix: 66.6% mission · 33.4% management · 0.0% fundraisingTotal expenses: 97.10% of revenue

2023Expense mix: 70.7% mission · 29.3% management · 0.0% fundraisingTotal expenses: 110.06% of revenue

2022Expense mix: 52.8% mission · 47.2% management · 0.0% fundraisingTotal expenses: 94.08% of revenue

2021Expense mix: 52.9% mission · 47.1% management · 0.0% fundraisingTotal expenses: 91.21% of revenue

2020Expense mix: 46.9% mission · 53.1% management · 0.0% fundraisingTotal expenses: 81.56% of revenue

2019Expense mix: 87.1% mission · 12.9% management · 0.0% fundraisingTotal expenses: 158.63% of revenue

2018Expense mix: 70.4% mission · 29.6% management · 0.0% fundraisingTotal expenses: 101.14% of revenue

Money in and money out

Revenue$1,439,574

Expenses$309,315

Annual surplus $1,130,259 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$220,624 · 71.3% of expenses

Management and office costs$88,691 · 28.7% of expenses

See all reported dollar amounts

Revenue$1,439,574

Expenses$309,315

Assets$1,150,673

Income$1,439,574

Contributions$1,439,240

Mission work (program services)$220,624

Grants given$20,000

Average grant$20,000

Management and general$88,691

Accounting fees$2,099

People

Leadership and board

Tax year 2025

Names, titles, time, and compensation below are reported by the organization on its Form 990.

No compensation was reported for these leaders. The complete board and leadership roster is shown below.

Board and leadership roster (17)

IRIS YIM SPARKLE INSIGHTSBOARD MEMBER

SYLVIA ZHOU FACEBOOKBOARD MEMBER

SANDRA WINN WINLUMBOARD MEMBER

SANDRA LEE ES ADVERTISINGBOARD MEMBER

NITA SONG IW GROUPBOARD MEMBER

MICHAEL MOON PRIME IMAGE MEDIA GROUBOARD MEMBER

JUN GUZMAN TFCBOARD MEMBER

JAY KIM AAAZA INCBOARD MEMBER

JAVIER ORTIZ KTSFBOARD MEMBER

CHERLY LEE INTERTRENDBOARD MEMBER

INDRAGIT MAJUMDAR ZEE TVBOARD MEMBER

ELLIOT LUM AEFBOARD MEMBER

EDWARD CHANG TDWCOBOARD MEMBER

DORIS HUANG ADMERASIABOARD MEMBER

DAPHNE KWOK AARPBOARD MEMBER

DANIEL SAKAYA CROSSINGS TVBOARD MEMBER

DAN MATHEWS ISABOARD MEMBER

About this charity

Recognized since: January 2003
Location: 6222 WILSHIRE BLVD STE 302, LOS ANGELES, CA 90048-5100
County: Los Angeles
In care of: % KSCI-TELEVISION
Primary officer: SANDRA LEE, SECRETARY

How to reach them

Phone(323) 964-9004

Filing and classification

Latest tax year: 2025
Tax period began: January 1, 2025
Return type: 990
Tax preparer: ALLEN K HONG CPA
NTEE classification: Chambers of Commerce & Business Leagues (S41)
IRS tax category: Chambers of Commerce & Business Leagues
Grant-giving organization: Yes