GREATER ROCHESTER VISITORS ASSOCIATION INC
EIN 16-0611680 · Arts, Culture & Humanities (A)
What they do
to Advocate for Appropriate Destination Development, Investment, and Increased Community Awareness, Appreciation and Support for The Visitor Industry.
Should I give to this charity?
Basic public information is available, but it is not enough to judge how well donations are used. Ask the charity for a current spending breakdown and results.
Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.
Basic facts we verified
IRS warning checkNo IRS revocation warning appears in this data.
Money report from 2025The charity has a recent tax report to read.
They explain their jobThe charity tells us what it is trying to do.
They name their leaders26 people are listed in the latest report.
You can reach themThey list contact information, so you can ask questions.
Money made simple
Ask these three easy questions
- Who did you help? Ask for a recent story or report that shows real results.
- What will my money do? Ask exactly what your gift will pay for.
- Is this really the charity? Give only through its official website or confirmed phone number.
Pay context: The highest compensation shown in this filing is $322,193 for DONALD JEFFRIES (PRESIDENT/CEO). Compare pay with organizations of similar size and complexity.
Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.
Financial picture
A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.
Money in and money out
See all reported dollar amounts
Leadership and board
Names, titles, time, and compensation below are reported by the organization on its Form 990.
People reported as paid
Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.
See everyone listed on the board or leadership roster (26)
DONALD JEFFRIESPRESIDENT/CEO
GREG LADUCAVP OF INDUSTRY
JEANINE BATTERMANNVP OF FINANCE
TIM JAMESSALES MANAGER
AMANDA FOXVP EVENT SERVICES
RICH MACKEYSALES MANAGER
WENDY ODUFFYVP OF SALES
DIANA KEATINGVP MARKETING
ERIN KIVELSECRETARY
HON ADAM BELLOMEMBER
YVERSHA ROMANMEMBER
STEVE HAUSMANNMEMBER
STEVE DUBNIKMEMBER
ROB NORRISMEMBER
JOSEPH RULISONMEMBER
JOHN URLAUBTREASURER
JETT MEHTAMEMBER
HON MALIK EVANSMEMBER
HILLARY OLSONMEMBER
GREGORY SMITHMEMBER
FRAN ANTONELLIVICE CHAIR
CRAIG F CURRANMEMBER
COREY DOOLEYMEMBER
BOB DUFFYMEMBER
BILL STRASSBURGMEMBER
BILL GUNTHERCHAIR
About this charity
- Recognized since
- January 1964
- Location
- 45 EAST AVE STE 400, ROCHESTER, NY 14604-2225
- County
- Monroe
- In care of
- Donald Jeffries
- Primary officer
- Donald Jeffries, President/CEO
How to reach them
Filing and classification
- Latest tax year
- 2025
- Tax period began
- January 1, 2025
- Return type
- 990
- Tax preparer
- HEVERON & COMPANY CPAS PLLC
- NTEE classification
- Arts, Culture & Humanities (A)
- IRS tax category
- Arts, Culture & Humanities
- Grant-giving organization
- Yes