MARGARET WOODBURY STRONG MUSEUM Charity Report

Public IRS 990 nonprofit record

MARGARET WOODBURY STRONG MUSEUM

EIN 16-0954168

What they do

AS AN EDUCATIONAL INSTITUTION FOCUSED ON AMERICAN CULTURAL HISTORY, STRONG MUSEUM EXPLORES PLAY IN ORDER to ENCOURAGE LEARNING, CREATIVITY, and DISCOVERY. THE MUSEUM ACCOMPLISHES THIS THROUGH EXHIBITIONS, PROGRAMS, PUBLICATIONS, and OTHER ACTVITIES THAT ENGAGE, ENTERTAIN and ENLIGHTEN DIVERSE AUDIENCES, ESPECIALLY FAMILIES, CHILDREN, and EDUCATORS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $86.80 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders38 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

87.41%of revenue went to mission work86.8% of expenses · Program services

4.27%of revenue went to fundraising4.2% of expenses

$100.67spent for every $100 of revenueSpending was higher than revenue this year.

9.00%of revenue went to management and office costs8.9% of expenses

$10.19in assets for every $1 spent this yearSome assets cannot be spent right away.

57.0%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $161,994 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $417,165 for STEVE M DUBNIK (PRESIDENT/CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$24,208,695

Mission workProgram services$21,159,94087.41% of revenue86.8% of expenses

ManagementOffice and general costs$2,177,7859.00% of revenue8.9% of expenses

FundraisingAsking for donations$1,032,9644.27% of revenue4.2% of expenses

Total expenses$24,370,689100.67% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 86.8% mission · 8.9% management · 4.2% fundraisingTotal expenses: 100.67% of revenue

2023Expense mix: 85.2% mission · 9.2% management · 5.6% fundraisingTotal expenses: 55.58% of revenue

2022Expense mix: 83.9% mission · 10.1% management · 6.0% fundraisingTotal expenses: 67.49% of revenue

2021Expense mix: 84.1% mission · 10.2% management · 5.6% fundraisingTotal expenses: 62.01% of revenue

2020Expense mix: 82.9% mission · 9.6% management · 7.5% fundraisingTotal expenses: 62.99% of revenue

2019Expense mix: 82.6% mission · 10.5% management · 6.9% fundraisingTotal expenses: 93.66% of revenue

2018Expense mix: 83.5% mission · 9.4% management · 7.1% fundraisingTotal expenses: 97.08% of revenue

2017Expense mix: 83.1% mission · 11.5% management · 5.4% fundraisingTotal expenses: 112.70% of revenue

Money in and money out

Revenue$24,208,695

Expenses$24,370,689

Annual shortfall $161,994 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$21,159,940 · 86.8% of expenses

Management and office costs$2,177,785 · 8.9% of expenses

Fundraising$1,032,964 · 4.2% of expenses

See all reported dollar amounts

Revenue$24,208,695

Expenses$24,370,689

Assets$248,291,605

Income$26,009,174

Contributions$13,791,459

Mission work (program services)$21,159,940

Fundraising$1,032,964

Management and general$2,177,785

Accounting fees$70,750

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

STEVE M DUBNIKPRESIDENT/CEO · 38 hrs/week $417,165Base $377,597 · Other $39,568

LISA FEINSTEINSVP FOR STRATEGIC PARTNERSHIPS · 38 hrs/week $222,231Base $202,624 · Other $19,607

TRUDY QUARTLEYSVP FOR FINANCE & FACILITIES · 38 hrs/week $219,762Base $197,568 · Other $22,194

JON-PAUL DYSONSVP FOR EXHIBITS & INTERPRETIVE RESOURCES · 38 hrs/week $187,214Base $158,498 · Other $28,716

SARA POESVP FOR MARKETING & GUEST EXPERIENCES · 38 hrs/week $177,332Base $164,562 · Other $12,770

LAURIE PHELPSVP FOR GUEST SERVICES & SECURITY · 38 hrs/week $167,714Base $140,437 · Other $27,277

CHRIS BENSCHVP OF COLLECTIONS & CHIEF CURATOR · 38 hrs/week $161,119Base $143,727 · Other $17,392

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (38)

STEVE M DUBNIKPRESIDENT/CEO

LISA FEINSTEINSVP FOR STRATEGIC PARTNERSHIPS

TRUDY QUARTLEYSVP FOR FINANCE & FACILITIES

JON-PAUL DYSONSVP FOR EXHIBITS & INTERPRETIVE RESOURCES

SARA POESVP FOR MARKETING & GUEST EXPERIENCES

LAURIE PHELPSVP FOR GUEST SERVICES & SECURITY

CHRIS BENSCHVP OF COLLECTIONS & CHIEF CURATOR

PETER BRIGGSTRUSTEE

LAURA SAXBY LYNCHTRUSTEE

LEO OLEBETRUSTEE

MARTIN JARZEBOWSKITRUSTEE

MEE F WINGTRUSTEE

MICHAEL J CICEROASSISTANT TREASURER

NAN HILDEBRANDTSECRETARY

KENNETH GLAZERVICE CHAIR

RACHEL DEGUZMANTRUSTEE

REENA MEHTATRUSTEE

TOM KALINSKETRUSTEE

WAYDE HARRISONTRUSTEE

ZEKE DUDATREASURER

DEBORAH BRUNDAGETRUSTEE

ALEX DELMONTETRUSTEE

BENJAMIN MUDRICKTRUSTEE

BERNARD BIRNBAUMCHAIR

BONNIE ERICKSONTRUSTEE

CARLA ENGELBRECHT EDDTRUSTEE

CECILIA GRIFFIN GOLDENIMMEDIATE PAST CHAIR

DAVID J BURNSTRUSTEE

DAWN WILLIAMS-FULLERTRUSTEE

KYLE SAYERSTRUSTEE

DEBORAH STENDARDITRUSTEE

ERIKA J DUTHIERSTRUSTEE

HILDA ROSARIO ESCHERTRUSTEE

IRINA BENOITTRUSTEE

JOEL FRATERTRUSTEE

JOY RYEN PLOTNIK ESQTRUSTEE

KARTHIK BALATRUSTEE

AARON C NEWMANTRUSTEE

About this charity

Recognized since: January 1968
Location: 1 MANHATTAN SQUARE DR, ROCHESTER, NY 14607-3941
County: Monroe
In care of: TRUDY QUARTLEY
Primary officer: TRUDY QUARTLEY, SVP OF FINANCE AND FACILITIES

How to reach them

WebsiteVisit the charity’s website Emailinfo@museumofplay.org Phone(585) 263-2700

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: BONADIO & CO LLP