SMARTMEME DBA CENTER FOR STORY-BASED STRATEGY
EIN 20-1897585 · Education (B990)
What they do
SMARTMEME INC. DBA CENTER for STORY-BASED STRATEGY ("CSS") is A NATIONAL STRATEGY CENTER DEDICATED to HARNESSING THE POWER of NARRATIVE for MOVEMENT BUILDING and SOCIAL CHANGE. CSS PROVIDES SOCIAL, ECONOMIC and ECOLOGICAL JUSTICE LEADERS, ORGANIZATIONS and ALLIANCES THE STRATEGIC SUPPORT to REFRAME ISSUES and WIN CRITICAL CAMPAIGNS. WE USE STORY-BASED APPROACHES to AMPLIFY THE IMPACT of GRASSROOTS ORGANIZING, to COMMUNICATE TRANSFORMATIVE POSSIBILITIES and to RE-IMAGINE SOCIAL CHANGE STRATEGY. THROUGH TRAINING and CONSULTING, WEVE SUPPORTED OVER 300 NONPROFIT ORGANIZATIONS and 6,000 INDIVIDUAL CHANGE AGENTS.
Are they doing good?
The public paperwork has several good signs. Now check whether the charity can show who it helped.
Here is the honest answer: A tax form shows money and paperwork. It cannot prove that people, animals, or the community were truly helped.
Good signs we looked for
IRS warning checkNo IRS revocation warning appears in this data.
Money report from 2024The charity has a recent tax report to read.
They explain their jobThe charity tells us what it is trying to do.
They name their leaders8 people are listed in the latest report.
You can reach themThey list contact information, so you can ask questions.
Money made simple
Ask these three easy questions
- Who did you help? Ask for a recent story or report that shows real results.
- What will my money do? Ask exactly what your gift will pay for.
- Is this really the charity? Give only through its official website or confirmed phone number.
Worth asking: Expenses exceeded revenue by $860,479 this year. Ask whether that was planned or caused by a one-time event.
Pay context: The highest compensation shown in this filing is $155,929 for NAYANTARA SEN (EXECUTIVE DIR.). Compare pay with organizations of similar size and complexity.
Bottom line: Good paperwork is a good sign—not proof. The best answer comes when the charity can show what it changed, who it helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.
Financial picture
A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.
Money in and money out
Selected spending reported on the 990
Each amount is compared with total expenses separately. These categories can overlap, so they should not be added together as a pie chart.
See all reported dollar amounts
Leadership and board
Names, titles, time, and compensation below are reported by the organization on its Form 990.
People reported as paid
Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.
See everyone listed on the board or leadership roster (8)
NAYANTARA SENEXECUTIVE DIR.
REUBEN TIHI HAYSLETTINTERIM ED
JAMILA BROWNVICE PRESIDENT
ANGUS MAGUIREPRESIDENT
IVA TORRESTREASURER
KEDAR REDDYBOARD MEMBER
RACHEL WEIDINGERBOARD MEMBER
SENG SOSECRETARY
About this charity
- Recognized since
- January 2006
- Location
- 1301 N Broadway STE 32649, Los Angeles, CA 90012
- County
- Alameda
- In care of
- Angus Maguire
- Primary officer
- Angus Maguire, Board President
How to reach them
Filing and classification
- Latest tax year
- 2024
- Tax period began
- August 1, 2024
- Return type
- 990
- Tax preparer
- HEALY AND ASSOCIATES
- NTEE classification
- Education (B990)
- Grant-giving organization
- Yes