P4L DBA LEMONADE DAY Charity Report

Public IRS 990 nonprofit record

P4L DBA LEMONADE DAY

EIN 20-4235269 · Youth Development Programs (O50)

What they do

P4Ls Mission is to Help Prepare Youth for Life Through Fun, Proactive, and Experiential Programs Infused With Life Skills, Character Education, and Entrepreneurship. The Foremost Objective is to Help Todays Youth Become The Business Leaders, Social Advocates, Community Volunteers, and Forward-thinking Citizens of Tomorrow. P4L Wants to Build Self-esteem and New Mindsets to Propel Youth to Success They Likely Would Not Have Pursued Otherwise.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $76.30 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders18 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

85.56%of revenue went to mission work76.3% of expenses · Program services

20.72%of revenue went to fundraising18.5% of expenses

$112.20spent for every $100 of revenueSpending was higher than revenue this year.

5.92%of revenue went to management and office costs5.3% of expenses

$0.88in assets for every $1 spent this yearSome assets cannot be spent right away.

75.8%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $229,463 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $197,861 for NICOLE CASSIER-MASON (CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$1,880,928

Mission workProgram services$1,609,36585.56% of revenue76.3% of expenses

ManagementOffice and general costs$111,3895.92% of revenue5.3% of expenses

FundraisingAsking for donations$389,63720.72% of revenue18.5% of expenses

Total expenses$2,110,391112.20% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Each bar shows the share of annual spending reported for mission work, management, and fundraising.

202476.3% mission

202376.4% mission

202275.6% mission

202171.1% mission

202067.3% mission

201968.4% mission

201876.6% mission

201768.7% mission

Money in and money out

Revenue$1,880,928

Expenses$2,110,391

Annual shortfall $229,463 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$1,609,365 · 76.3% of expenses

Management and office costs$111,389 · 5.3% of expenses

Fundraising$389,637 · 18.5% of expenses

See all reported dollar amounts

Revenue$1,880,928

Expenses$2,110,391

Assets$1,848,830

Income$1,880,928

Contributions$1,425,905

Mission work (program services)$1,609,365

Fundraising$389,637

Grants given$139,841

Average grant$12,713

Management and general$111,389

Executive compensation (total)$162,553

Accounting fees$25,011

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

NICOLE CASSIER-MASONCEO · 40 hrs/week $197,861Base $186,200 · Other $11,661

BAILEY KINNEYHOUSTON DIRECTOR · 40 hrs/week $125,106Base $111,200 · Other $13,906

JEFF WARRENTREASURER · 8 hrs/week $60,854Base $52,000 · Other $8,854

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (18)

NICOLE CASSIER-MASONCEO

BAILEY KINNEYHOUSTON DIRECTOR

JEFF WARRENTREASURER

JESSIE JONESDIRECTOR

ZACH ELLISDIRECTOR

RENEA BURNSDIRECTOR

RACHEL DAVISON HUMPHRIESDIRECTOR

MIKAILA ULMERDIRECTOR

MICHAEL HOLTHOUSEDIRECTOR

KEITH KREUERDIRECTOR

JOE DALYCHAIRMAN

AMANDA PASCALEDIRECTOR

HEATH BUTLERDIRECTOR

HANK HOLMESDIRECTOR

GEORGE KRONENBERG IIIDIRECTOR

CHARLIE HAMILTONDIRECTOR

ANDREW PETERSDIRECTOR

ANAYE MILLIGANDIRECTOR

About this charity

Recognized since: January 2014
Location: 1800 Augusta Dr 240, Houston, TX 77057
County: Harris
In care of: Elizabeth Ramasamy
Primary officer: Elizabeth Ramasamy, CEO

How to reach them

WebsiteVisit the charity’s website Emailinfo@lemonadeday.org Phone(713) 626-5437

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: BLAZEK & VETTERLING
NTEE classification: Youth Development Programs (O50)
IRS tax category: Youth Development Programs
Grant-giving organization: Yes