GIRL SCOUTS OF NORTHERN NEW JERSEY Charity Report

Public IRS 990 nonprofit record

GIRL SCOUTS OF NORTHERN NEW JERSEY

EIN 22-1512252 · Unknown (Z99)

What they do

GIRL SCOUTS of NORTHERN NEW JERSEY PROVIDES LEADERSHIP OPPORTUNITIES for GIRLS AGES 5-18 WITH A MISSION to BUILD GIRLS of COURAGE, CONFIDENCE, and CHARACTER, to MAKE THE WORLD A BETTER PLACE. THESE LEADERSHIP OPPORTUNITIES ALLOW GIRLS to DISCOVER, CONNECT, and TAKE ACTION and ARE BUILT ON A STRATEGIC PLATFORM COMPRISED of FOUR PILLARS AS FOLLOWS: STEM, LIFE SKILLS, ENTREPRENEURSHIP, and THE OUTDOORS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $84.60 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders27 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

60.87%of revenue went to mission work84.6% of expenses · Program services

5.06%of revenue went to fundraising7.0% of expenses

$71.94spent for every $100 of revenueRevenue covered expenses this year.

6.01%of revenue went to management and office costs8.4% of expenses

$2.34in assets for every $1 spent this yearSome assets cannot be spent right away.

9.0%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $214,095 for SANDRA KENOFF (CHIEF EXECUTIVE OFFICER &). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$13,572,560

Mission workProgram services$8,261,43760.87% of revenue84.6% of expenses

ManagementOffice and general costs$815,9066.01% of revenue8.4% of expenses

FundraisingAsking for donations$686,3335.06% of revenue7.0% of expenses

Revenue left after expensesReported annual surplus$3,808,88428.06% of revenueShown in gray on the chart

Total expenses$9,763,67671.94% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 84.6% mission · 8.4% management · 7.0% fundraisingTotal expenses: 71.94% of revenue

2023Expense mix: 84.9% mission · 8.4% management · 6.7% fundraisingTotal expenses: 107.34% of revenue

2022Expense mix: 84.5% mission · 8.9% management · 6.6% fundraisingTotal expenses: 109.53% of revenue

2021Expense mix: 84.9% mission · 8.5% management · 6.6% fundraisingTotal expenses: 81.41% of revenue

2020Expense mix: 83.7% mission · 8.6% management · 7.7% fundraisingTotal expenses: 86.97% of revenue

2019Expense mix: 84.2% mission · 8.4% management · 7.4% fundraisingTotal expenses: 98.30% of revenue

2018Expense mix: 87.2% mission · 7.0% management · 5.8% fundraisingTotal expenses: 93.15% of revenue

2017Expense mix: 87.5% mission · 6.7% management · 5.9% fundraisingTotal expenses: 103.77% of revenue

Money in and money out

Revenue$13,572,560

Expenses$9,763,676

Annual surplus $3,808,884 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$8,261,437 · 84.6% of expenses

Management and office costs$815,906 · 8.4% of expenses

Fundraising$686,333 · 7.0% of expenses

See all reported dollar amounts

Revenue$13,572,560

Expenses$9,763,676

Assets$22,807,961

Income$26,958,697

Contributions$1,225,769

Mission work (program services)$8,261,437

Fundraising$686,333

Management and general$815,906

Executive compensation (total)$545,800

Stocks and bonds$11,840,899

Accounting fees$31,975

Investing fees$48,294

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

SANDRA KENOFFCHIEF EXECUTIVE OFFICER & · 35 hrs/week $214,095Base $207,448 · Other $6,647

JESSICA HOFFMANCHIEF OPERATING OFFICER · 35 hrs/week $186,595Base $163,149 · Other $23,446

AASHNA CHOUDHARYCHIEF HUMAN RESOURCES OFFICER · 35 hrs/week $162,247Base $159,371 · Other $2,876

CHARISSE TAYLORCHIEF PROGRAM OFFICER · 35 hrs/week $136,807Base $132,628 · Other $4,179

CAROLINE FAIRCHILDCHIEF FUND DEVELOPMENT OFF · 35 hrs/week $134,368Base $121,885 · Other $12,483

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (27)

SANDRA KENOFFCHIEF EXECUTIVE OFFICER &

JESSICA HOFFMANCHIEF OPERATING OFFICER

AASHNA CHOUDHARYCHIEF HUMAN RESOURCES OFFICER

CHARISSE TAYLORCHIEF PROGRAM OFFICER

CAROLINE FAIRCHILDCHIEF FUND DEVELOPMENT OFF

TRACY SCHOENBERGMEMBER

SHANNA JAFRICHAIR

PIA HOUSE-WALKERMEMBER

NIKKI SUMPTERMEMBER THRU MAY, 2025

NICOLE SULLIVANMEMBER

NASHIRA SPENCERSECRETARY

MATTHEW LAMB2ND VICE CHAIR

LESLIE FRANKLINTREASURER

LESLIE ACHTERMEMBER THRU MAY, 2025

KRISTA KORONISMEMBER

KATE ZATZMEMBER

KARYLLAN MACKMEMBER THRU SEPT., 2024

KAREN WORTHYMEMBER

JULIA HELLIESENMEMBER

JANELLE C HALLMEMBER

GERMAINE LACQUA1ST VICE CHAIR

ELISA BUCKLEYMEMBER

DANIELLE FURZEMEMBER

DAMON L MCDADEMEMBER

CHRISTYL LUCILLE MURRAYMEMBER

CHRISTINA TSO METZMEMBER

CATHERINE OHERNMEMBER

About this charity

Recognized since: January 1971
Location: 95 NEWARK POMPTON TURNPIKE, RIVERDALE, NJ 07457-1432
County: Morris
In care of: SANDRA KENOFF
Primary officer: SANDRA KENOFF, CHIEF EXECUTIVE OFFICER & PRESIDENT

How to reach them

WebsiteVisit the charity’s website Emailcustomercare@gsnnj.org Phone(973) 248-8200

Filing and classification

Latest tax year: 2024
Tax period began: October 1, 2024
Return type: 990
Tax preparer: PKF OCONNOR DAVIES ADVISORY LLC
NTEE classification: Unknown (Z99)
IRS tax category: Unknown