GIRL SCOUTS HEART OF NEW JERSEY Charity Report

Public IRS 990 nonprofit record

GIRL SCOUTS HEART OF NEW JERSEY

EIN 22-1638950 · Girl Scouts of the U.S.A. (O42)

What they do

GIRL SCOUTS HEART of NEW JERSEY ("GSHNJ") PROVIDES NEARLY 12,000 GIRLS AN EXCEPTIONAL GIRL SCOUT EXPERIENCE THROUGHOUT ESSEX, HUDSON, HUNTERDON, SOMERSET, UNION, SOUTHERN WARREN, and PARTS of MIDDLESEX COUNTIES. GSHNJ BELIEVES IN THE POWER of EVERY GIRL. WITH UNIQUE OPPORTUNITIES, OUR GIRL SCOUTS EXPLORE, LEARN, SUCCEED and TAKE ACTION to MAKE A DIFFERENCE IN THEIR COMMUNITIES. GIRL SCOUTS ARE THE DREAMERS and THE DOERS WHO "MAKE THE WORLD A BETTER PLACE."IN 2023, GSHNJ GIRL SCOUTS PERFORMED NEARLY 35,000 HOURS of COMMUNITY SERVICE THROUGH PARTICIPATION IN GSHNJS "HEARTS of SERVICE" PROGRAM, BY EARNING A BRONZE, SILVER or GOLD AWARD, and BY PARTICIPATING IN GIRL-LED TROOP PROJECTS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $88.50 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2023The report may be old. Ask for a newer one.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders26 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

99.89%of revenue went to mission work88.5% of expenses · Program services

4.39%of revenue went to fundraising3.9% of expenses

$88.59spent for every $100 of revenueRevenue covered expenses this year.

8.55%of revenue went to management and office costs7.6% of expenses

$1.64in assets for every $1 spent this yearSome assets cannot be spent right away.

6.8%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $265,446 for NATASHA HEMMINGS (CHIEF EXECUTIVE OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2023

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$6,821,643

Mission workProgram services$6,814,21299.89% of revenue88.5% of expenses

ManagementOffice and general costs$583,0058.55% of revenue7.6% of expenses

FundraisingAsking for donations$299,2414.39% of revenue3.9% of expenses

Total expenses$7,696,458112.82% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2023CurrentExpense mix: 88.5% mission · 7.6% management · 3.9% fundraisingTotal expenses: 112.82% of revenue

2022Expense mix: 88.4% mission · 8.2% management · 3.5% fundraisingTotal expenses: 114.33% of revenue

2021Expense mix: 90.2% mission · 6.4% management · 3.4% fundraisingTotal expenses: 70.64% of revenue

2020Expense mix: 88.7% mission · 7.7% management · 3.6% fundraisingTotal expenses: 98.16% of revenue

2019Expense mix: 80.9% mission · 16.0% management · 3.2% fundraisingTotal expenses: 102.99% of revenue

2018Expense mix: 80.2% mission · 14.3% management · 5.5% fundraisingTotal expenses: 119.09% of revenue

2017Expense mix: 79.2% mission · 17.9% management · 2.9% fundraisingTotal expenses: 113.34% of revenue

2016Expense mix: 75.5% mission · 21.4% management · 3.1% fundraisingTotal expenses: 113.65% of revenue

Money in and money out

Revenue$8,687,644

Expenses$7,696,458

Annual surplus $991,186 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$6,814,212 · 88.5% of expenses

Management and office costs$583,005 · 7.6% of expenses

Fundraising$299,241 · 3.9% of expenses

See all reported dollar amounts

Revenue$8,687,644

Expenses$7,696,458

Assets$12,606,469

Income$12,304,095

Contributions$586,971

Mission work (program services)$6,814,212

Fundraising$299,241

Management and general$583,005

Executive compensation (total)$6,164,992

Accounting fees$29,479

People

Leadership and board

Tax year 2023

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

NATASHA HEMMINGSCHIEF EXECUTIVE OFFICER · 40 hrs/week $265,446Base $254,834 · Other $10,612

MICHAEL FORRESTALLCHIEF FINANCIAL OFFICER · 40 hrs/week $171,911Base $162,036 · Other $9,875

CHRISTIANE GRATZELHUMAN RESOURCES DIRECTOR · 40 hrs/week $122,117Base $110,038 · Other $12,079

VICKI PAULSONVP FD · 40 hrs/week $117,494Base $116,259 · Other $1,235

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (26)

NATASHA HEMMINGSCHIEF EXECUTIVE OFFICER

MICHAEL FORRESTALLCHIEF FINANCIAL OFFICER

CHRISTIANE GRATZELHUMAN RESOURCES DIRECTOR

VICKI PAULSONVP FD

LINDA CARTERBOARD MEMBER

WENDY DEER ESQFIRST VICE CHAIR

TRASHAUN POWELLBOARD MEMBER

T STRONGBOARD MEMBER

SAMIRA SHARIFBOARD MEMBER

RAY-ANDREW GIDDINGS PHDBOARD MEMBER

NICOLE DUBOISSECRETARY

NICHELLE HOWEBOARD MEMBER

NAIMA RICKS PHDCHAIR

MARY BETH DUNNBOARD MEMBER

ADEMUSOYO AWOSIKA-OLUMOBOARD MEMBER

LAUREEN DELANCECHAIR

KHADIJA NIANGBOARD MEMBER

JESSICA VIOTTOBOARD MEMBER

JACLYN PENNELLABOARD MEMBER

HEIDI HEMMERBOARD MEMBER

EMIL MENZIESTREASURER

DELIA WARE-TIBBSBOARD MEMBER

CHRISSY BUTEASCHAIR

CHARLES MIERSWATREASURER

ALANA VEGABOARD MEMBER

AISHA LAWREYBOARD MEMBER

About this charity

Recognized since: January 1960
Location: 201 E GROVE ST, WESTFIELD, NJ 07090-5614
County: Somerset
In care of: % TIMOTHY R GALE
Primary officer: MICHAEL FORRESTALL, CHIEF FINANCIAL OFFICER

How to reach them

WebsiteVisit the charity’s website Phone(908) 947-1734

Filing and classification

Latest tax year: 2023
Tax period began: October 1, 2023
Return type: 990
Tax preparer: HOLMAN FRENIA ALLISON PC
NTEE classification: Girl Scouts of the U.S.A. (O42)
IRS tax category: Girl Scouts of the U.S.A.