ADVOCATES FOR CHILDREN OF NEW JERSEY Charity Report

Public IRS 990 nonprofit record

ADVOCATES FOR CHILDREN OF NEW JERSEY

EIN 22-1695034 · Human Services (P300)

What they do

ADVOCATES for CHILDREN of NJ is ACTIVELY CONCERNED WITH THE NEEDS and PROBLEMS of CHILDREN. IT WORKS to COMMUNICATE THE NEEDS of CHILDREN and PROTECT THEIR RIGHTS UNDER LEGISLATIVE RESEARCH, PUBLIC ANALYSIS,COMMUNITY EDUCATION and PUBLIC AWARENESS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $60.60 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders29 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

73.89%of revenue went to mission work60.6% of expenses · Program services

1.23%of revenue went to fundraising1.0% of expenses

$121.89spent for every $100 of revenueSpending was higher than revenue this year.

46.77%of revenue went to management and office costs38.4% of expenses

$4.96in assets for every $1 spent this yearSome assets cannot be spent right away.

75.7%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $489,598 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $221,382 for MARY COOGAN (PRESIDENT & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$2,236,476

Mission workProgram services$1,652,64073.89% of revenue60.6% of expenses

ManagementOffice and general costs$1,046,03746.77% of revenue38.4% of expenses

FundraisingAsking for donations$27,3971.23% of revenue1.0% of expenses

Total expenses$2,726,074121.89% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 60.6% mission · 38.4% management · 1.0% fundraisingTotal expenses: 121.89% of revenue

2023Expense mix: 71.5% mission · 27.9% management · 0.6% fundraisingTotal expenses: 111.74% of revenue

2022Expense mix: 58.2% mission · 41.2% management · 0.6% fundraisingTotal expenses: 71.84% of revenue

2021Expense mix: 60.5% mission · 39.1% management · 0.4% fundraisingTotal expenses: 95.33% of revenue

2020Expense mix: 65.7% mission · 33.9% management · 0.4% fundraisingTotal expenses: 106.39% of revenue

2019Expense mix: 76.0% mission · 23.3% management · 0.7% fundraisingTotal expenses: 103.68% of revenue

2018Expense mix: 71.3% mission · 28.5% management · 0.2% fundraisingTotal expenses: 100.02% of revenue

2017Expense mix: 89.9% mission · 9.2% management · 0.9% fundraisingTotal expenses: 111.30% of revenue

Money in and money out

Revenue$2,236,476

Expenses$2,726,074

Annual shortfall $489,598 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$1,652,640 · 60.6% of expenses

Management and office costs$1,046,037 · 38.4% of expenses

Fundraising$27,397 · 1.0% of expenses

See all reported dollar amounts

Revenue$2,236,476

Expenses$2,726,074

Assets$13,533,117

Income$2,792,684

Contributions$1,692,058

Mission work (program services)$1,652,640

Fundraising$27,397

Grants given$135,000

Average grant$22,500

Management and general$1,046,037

Executive compensation (total)$381,677

Stocks and bonds$12,128,464

Accounting fees$31,501

Investing fees$22,319

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

MARY COOGANPRESIDENT & CEO · 35 hrs/week $221,382Base $179,424 · Other $41,958

WINIFRED SMITH-JENKINSDIRECTOR OF EARLY LEARNING · 35 hrs/week $171,455Base $168,990 · Other $2,465

MICHAEL SHEEHANCFO · 35 hrs/week $147,386Base $118,101 · Other $29,285

DIANE DELLANNOPOLICY ANALYST · 35 hrs/week $138,353Base $131,909 · Other $6,444

SHADAYA BENNETTSENIOR LEGISLATIVE ANALYST · 1 hrs/week $119,885Base $112,978 · Other $6,907

ISAIAH FUDGEDIRECTOR OF POSITIVE YOUTH DEVELOPMENT · 1 hrs/week $111,888Base $103,618 · Other $8,270

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (29)

MARY COOGANPRESIDENT & CEO

WINIFRED SMITH-JENKINSDIRECTOR OF EARLY LEARNING

MICHAEL SHEEHANCFO

DIANE DELLANNOPOLICY ANALYST

SHADAYA BENNETTSENIOR LEGISLATIVE ANALYST

ISAIAH FUDGEDIRECTOR OF POSITIVE YOUTH DEVELOPMENT

MAURICE ELIAS PHDTRUSTEE

ALISON SCOTT-WILLIAMSSECRETARY

VITO GAGLIARDI EDDTRUSTEE

VALERIE MAURIELLOTRUSTEE

SUSAN FLYNNTREASURER

STUART GRANTTRUSTEE

ROSY ARROYO MSTRUSTEE

ROBERT STERLINGTRUSTEE

RICHARD TRENK ESQTRUSTEE

RICHARD METHTRUSTEE

MONIQUE BAPTISTETRUSTEE

MONICA LALLO EDD MPA MPMTRUSTEE

CHARLES VENTICHAIR

BIANKA DOUGLASTRUSTEE

LORRAINE DSYLVA-LEETRUSTEE

KENDELL SPROTT MD JDTRUSTEE

JUSTIN KICZEKTRUSTEE

JOSE CARLOS MONTESTRUSTEE

JOHN J MULHOLLAND JR ESQTRUSTEE

JENNIFER ROBINSONVICE CHAIR

GERARD THIERSTRUSTEE

DOUG TURNBULLTRUSTEE

DARRIN ANDERSON SR MS PHDTRUSTEE

About this charity

Recognized since: January 1964
Location: 35 HALSEY ST, NEWARK, NJ 07102-3047
County: Essex
In care of: MARY COOGAN
Primary officer: MARY COOGAN, PRESIDENT/CEO

How to reach them

WebsiteVisit the charity’s website Emailadvocates@acnj.org Phone(973) 643-3876

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: CLIFTONLARSONALLEN LLP
NTEE classification: Human Services (P300)
IRS tax category: Professional Organizations
Grant-giving organization: Yes