NATIONAL ARBOR DAY FOUNDATION Charity Report

Public IRS 990 nonprofit record

NATIONAL ARBOR DAY FOUNDATION

EIN 23-7169265 · Environment (C500)

What they do

THE PURPOSE of THE CORPORATION SHALL BE to ENGAGE IN EDUCATIONAL and CHARITABLE ACTIVITIES INCLUDING OFFICALLY PROMOTING THE ANNUAL OBSERVANCE of ARBOR DAY, INSPIRING PEOPLE to PLANT, NURTURE, and CELEBRATE TREES, STIMULATING A WORLD-WIDE PROGRAM of TREE and HORTICULTURAL PLANTING and CARE, ADVANCING NATURE EDUCATION and ENVIRONMENTAL EDUCATION, and MAINTAINING ARBOR DAY FARM, THE ESTATE of ARBOR DAYS FOUNDER, J. STERLING MORTON.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $68.40 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders29 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

63.93%of revenue went to mission work68.4% of expenses · Program services

18.63%of revenue went to fundraising19.9% of expenses

$93.42spent for every $100 of revenueRevenue covered expenses this year.

10.86%of revenue went to management and office costs11.6% of expenses

$1.30in assets for every $1 spent this yearSome assets cannot be spent right away.

76.6%of its money came from giftsOther money may come from services or investments.

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Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $517,147 for DAN LAMBE (CHIEF EXECUTIVE OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$111,866,996

Mission workProgram services$71,514,62963.93% of revenue68.4% of expenses

ManagementOffice and general costs$12,150,71110.86% of revenue11.6% of expenses

FundraisingAsking for donations$20,840,74518.63% of revenue19.9% of expenses

Revenue left after expensesReported annual surplus$7,360,9116.58% of revenueShown in gray on the chart

Total expenses$104,506,08593.42% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 68.4% mission · 11.6% management · 19.9% fundraisingTotal expenses: 93.42% of revenue

2023Expense mix: 65.4% mission · 15.4% management · 19.2% fundraisingTotal expenses: 92.53% of revenue

2022Expense mix: 70.1% mission · 15.0% management · 14.9% fundraisingTotal expenses: 88.59% of revenue

2021Expense mix: 71.0% mission · 12.2% management · 16.8% fundraisingTotal expenses: 83.22% of revenue

2020Expense mix: 74.5% mission · 10.8% management · 14.7% fundraisingTotal expenses: 84.40% of revenue

2019Expense mix: 78.2% mission · 9.2% management · 12.6% fundraisingTotal expenses: 84.37% of revenue

2018Expense mix: 74.1% mission · 11.2% management · 14.7% fundraisingTotal expenses: 98.05% of revenue

2017Expense mix: 86.9% mission · 3.6% management · 9.5% fundraisingTotal expenses: 96.21% of revenue

Money in and money out

Revenue$111,866,996

Expenses$104,506,085

Annual surplus $7,360,911 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$71,514,629 · 68.4% of expenses

Management and office costs$12,150,711 · 11.6% of expenses

Fundraising$20,840,745 · 19.9% of expenses

See all reported dollar amounts

Revenue$111,866,996

Expenses$104,506,085

Assets$136,343,254

Income$114,153,213

Contributions$85,638,124

Mission work (program services)$71,514,629

Fundraising$20,840,745

Grants given$29,739,538

Average grant$52,358

Management and general$12,150,711

Executive compensation (total)$1,984,804

Stocks and bonds$13,098,463

Accounting fees$78,670

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

DAN LAMBECHIEF EXECUTIVE OFFICER · 40 hrs/week $517,147Base $484,641 · Other $32,506

KATIE LOOSPRESIDENT · 40 hrs/week $346,052Base $284,550 · Other $61,502

PETE DAVISMANAGING DIRECTOR OF CATALYTIC INVESTMENTS · 40 hrs/week $298,708Base $261,011 · Other $37,697

PAUL COOPERCHIEF OPERATING OFFICER · 40 hrs/week $279,462Base $225,822 · Other $53,640

NICOLE RASMUSSENCHIEF FINANCIAL OFFICER · 40 hrs/week $273,161Base $221,870 · Other $51,291

DANIEL MORROWVP PROGRAMS AND PARTNERSHIPS · 40 hrs/week $252,313Base $203,193 · Other $49,120

YINKA AKINYEMIVP HUMAN RESOURCES · 40 hrs/week $251,186Base $211,619 · Other $39,567

KATRINA WELLSVP MARKETING & COMMUNICATIONS · 40 hrs/week $247,156Base $201,153 · Other $46,003

BRANDON SCHUSTERVP ARBOR DAY FARM · 40 hrs/week $212,092Base $166,025 · Other $46,067

AUSTIN MACKRILLVP OF EXPERIENCE · 40 hrs/week $209,940Base $164,319 · Other $45,621

GARY DEEMERDIRECTOR, ACCOUNTING · 40 hrs/week $203,510Base $185,562 · Other $17,948

MICHELLE SAULNIERVP PROGRAMS AND PARTNERSHIPS · 40 hrs/week $196,835Base $179,355 · Other $17,480

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (29)

DAN LAMBECHIEF EXECUTIVE OFFICER

KATIE LOOSPRESIDENT

PETE DAVISMANAGING DIRECTOR OF CATALYTIC INVESTMENTS

PAUL COOPERCHIEF OPERATING OFFICER

NICOLE RASMUSSENCHIEF FINANCIAL OFFICER

DANIEL MORROWVP PROGRAMS AND PARTNERSHIPS

YINKA AKINYEMIVP HUMAN RESOURCES

KATRINA WELLSVP MARKETING & COMMUNICATIONS

BRANDON SCHUSTERVP ARBOR DAY FARM

AUSTIN MACKRILLVP OF EXPERIENCE

GARY DEEMERDIRECTOR, ACCOUNTING

MICHELLE SAULNIERVP PROGRAMS AND PARTNERSHIPS

BEN WILINSKYDIRECTOR, PARTNERSHIPS AND

LAUREN MARSHALLDIRECTOR, LANDSCAPE RESTORATION

MICHAEL ASHLEYENTERPRISE ARCHITECT

SUK WORTMANINTEGRATED EXPERIENCE

NANCY S DAVISMARKETING CAMPAIGN AND ANALYTICS MANAGER

KACEY KCTRUSTEE

KENNETH R MUNSONTRUSTEE

LESLIE WELDONTRUSTEE

MAK AZADITRUSTEE

MARK JOHNSONTRUSTEE

JENNIFER GREENFELDTRUSTEE

ERNESTO HERRERATRUSTEE

PAT COVEYCHAIR

DENISE NAGUIBTURSTEE

DANIELLE CRUMRINETRUSTEE

ROBERT RUANOTRUSTEE

CRAYTON WEBBTRUSTEE

About this charity

Recognized since: January 1972
Location: 211 N 12 ST STE 501, LINCOLN, NE 685081411
County: Lancaster
In care of: NICOLE RASMUSSEN
Primary officer: NICOLE RASMUSSEN, CHIEF FINANCIAL OFFICER

How to reach them

WebsiteVisit the charity’s website Phone(402) 474-5655

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: HBE LLP
NTEE classification: Environment (C500)
IRS tax category: Environment, Conservation and Wildlife Organizations
Grant-giving organization: Yes