RED MOUNTAIN AVA ALLIANCE

What they do

IN 2020, THE RMAVAA SOUGHT to HOST THREE TASTE RED MOUNTAIN EVENTS, EDUCATIONAL TASTING EXPERIENCES for TRADE, MEDIA, and CONSUMERS IN BELLEVUE, OLYMPIA and BENTON CITY. TASTE RED MOUNTAIN, PREVIOUSLY A PRIVATE TASTING for WINE BUYERS IN RESTAURANTS, WINE SHOPS, ETC., WAS to BE EXPANDED FROM ONE MARKET to THREE and WAS to HOST TRADE, MEDIA and A TICKETED EVENT for GENERAL CONSUMERS. DUE to COVID-19, ALL EVENTS WERE MANDATED to BE CANCELLED. IN LIEU of HOSTING IN-PERSON EVENTS, THE RMAVAA HOSTED SEVERAL SMALL EDUCATIONAL VIRTUAL EVENTS, OPEN to THE PUBLIC and DIRECTED EFFORTS INTO ORGANIZATIONAL ASPECTS. IN 2020, THE RMAVAA UPDATED ITS MISSION STATEMENT and CREATED A NEW VISION STATEMENT, ALONG WITH METHODS & OBJECTIVES. THE RMAVAA ALSO INVESTED IN MATERIALS to HELP MARKET THE REGION, INCLUDING A LARGE PHOTOSHOOT ON RED MOUNTAIN AVA DURING HARVEST and WINTER 2020.