HEALTHY BIRTH DAY INC Charity Report

Public IRS 990 nonprofit record

HEALTHY BIRTH DAY INC

EIN 26-3998964 · Reproductive Health Care (E40)

What they do

COUNT THE KICKS is AN EVIDENCE-BASED CAMPAIGN THAT TEACHES EXPECTANT PARENTS ABOUT THE IMPORTANCE of TRACKING FETAL MOVEMENTS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $81.60 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders16 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

75.49%of revenue went to mission work81.6% of expenses · Program services

6.27%of revenue went to fundraising6.8% of expenses

$92.48spent for every $100 of revenueRevenue covered expenses this year.

10.72%of revenue went to management and office costs11.6% of expenses

$0.37in assets for every $1 spent this yearSome assets cannot be spent right away.

105.0%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $138,992 for EMILY PRICE (CHIEF EXECUTIVE OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$2,455,188

Mission workProgram services$1,853,38575.49% of revenue81.6% of expenses

ManagementOffice and general costs$263,18210.72% of revenue11.6% of expenses

FundraisingAsking for donations$154,0396.27% of revenue6.8% of expenses

Revenue left after expensesReported annual surplus$184,5827.52% of revenueShown in gray on the chart

Total expenses$2,270,60692.48% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 81.6% mission · 11.6% management · 6.8% fundraisingTotal expenses: 92.48% of revenue

2023Expense mix: 80.4% mission · 10.7% management · 8.9% fundraisingTotal expenses: 106.84% of revenue

2022Expense mix: 86.7% mission · 6.9% management · 6.4% fundraisingTotal expenses: 117.10% of revenue

2021Expense mix: 88.5% mission · 6.4% management · 5.1% fundraisingTotal expenses: 82.98% of revenue

2020Expense mix: 86.5% mission · 7.6% management · 5.9% fundraisingTotal expenses: 78.98% of revenue

2019Expense mix: 74.8% mission · 8.9% management · 16.3% fundraisingTotal expenses: 94.80% of revenue

2018Expense mix: 82.9% mission · 4.4% management · 12.7% fundraisingTotal expenses: 90.92% of revenue

2017Expense mix: 65.3% mission · 11.2% management · 23.5% fundraisingTotal expenses: 63.57% of revenue

Money in and money out

Revenue$2,455,188

Expenses$2,270,606

Annual surplus $184,582 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$1,853,385 · 81.6% of expenses

Management and office costs$263,182 · 11.6% of expenses

Fundraising$154,039 · 6.8% of expenses

See all reported dollar amounts

Revenue$2,455,188

Expenses$2,270,606

Assets$839,951

Income$2,636,585

Contributions$2,578,736

Mission work (program services)$1,853,385

Fundraising$154,039

Management and general$263,182

Executive compensation (total)$103,595

Accounting fees$14,800

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

EMILY PRICECHIEF EXECUTIVE OFFICER · 55 hrs/week $138,992Base $135,038 · Other $3,954

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (16)

EMILY PRICECHIEF EXECUTIVE OFFICER

KATE SAFRISDIRECTOR

TIRA MAYSDIRECTOR

TIM ONEILDIRECTOR

TIFFAN YAMENDIRECTOR

SENATOR JANET PETERSENDIRECTOR

ROSE HORTONDIRECTOR

LISA HOLTORFDIRECTOR

KERRY BIONDI-MORLANDIRECTOR

KEITH SNOWSECRETARY

JULIE FULLERTREASURER

JAN CARUTHERSDIRECTOR

EMMA KELLYDIRECTOR

DEIDRE DEJEARPRESIDENT

BRIAN PATTINSONVICE-PRESIDENT

AMY ADKINSDIRECTOR

About this charity

Recognized since: January 2009
Location: 1820 NW 118TH ST STE 220, CLIVE, IA 50325
County: Polk
In care of: JULIE FULLER
Primary officer: JULIE FULLER, TREASURER

How to reach them

WebsiteVisit the charity’s website Emailinfo@healthybirthday.org Phone(515) 650-8685

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: DENMAN CPA LLP
NTEE classification: Reproductive Health Care (E40)
IRS tax category: Reproductive Health Care