MARKETING RESEARCH ASSOCIATION INC
EIN 31-1275564 · Professional Athletic Leagues (N80)
What they do
The Purpose of Insights Association is to Help Companies Make Better Business Decisions About The Development and Marketing of New Products. We Represent The Voice of The Consumer In A Company.
Should I give to this charity?
This record may have an IRS status problem. Do not give until you verify it.
Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.
Basic facts we verified
IRS warning checkThere may be a problem with its nonprofit status. Check before giving.
Money report from 2021The report may be old. Ask for a newer one.
They explain their jobThe charity tells us what it is trying to do.
They name their leaders23 people are listed in the latest report.
You can reach themThey list contact information, so you can ask questions.
Money made simple
Ask these three easy questions
- Who did you help? Ask for a recent story or report that shows real results.
- What will my money do? Ask exactly what your gift will pay for.
- Is this really the charity? Give only through its official website or confirmed phone number.
Worth asking: Expenses exceeded revenue by $18,629 this year. Ask whether that was planned or caused by a one-time event.
Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.
Financial picture
A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.
How each $100 of revenue was used
The large number compares each expense with revenue. The smaller number shows its share of total expenses.
Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.
Has the pattern changed?
Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.
Money in and money out
Reported spending amounts
Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.
See all reported dollar amounts
Leadership and board
Names, titles, time, and compensation below are reported by the organization on its Form 990.
No compensation was reported for these leaders. The complete board and leadership roster is shown below.
Board and leadership roster (23)
LINDSAY BACH MOOREPRESIDENT ELECT
TERAH PUTMNDIRECTOR
SUSAN STANICKDIRECTOR
SHERRI DANSBYADVISOR
SHELLY BOURENDIRECTOR
RANDA ULANKIEWICZSECRETARY
RACHEL BUSSDIRECTOR
NICK STATHOPOULOSDIRECTOR
MICHAEL SHEWMONDIRECTOR
MICHAEL EVERHARTDIRECTOR
LORI KOLDEADVISOR
LISA HERCEGDIRECTOR
BOB GRAFADVISOR
KEVIN SCHEPPMANDIRECTOR OF COMMUNICATIONS
JOSH EMINGTONDIRECTOR
JASON MONAHANPRESIDENT
DEBBIE SUCKLOWDIRECTOR
DANIEL RANGELDIRECTOR
DAMON JONESADVISOR
COLSON STEBERPAST PRESIDENT
BRIAN LAMARTREASURER
BRETT SIMPSONDIRECTOR
BRENDAN BURNSDIRECTOR
About this charity
- Recognized since
- September 1980
- Location
- 600 E Lafayette MC 518A, Detroit, MI 48226
- County
- Wayne
- In care of
- Brian Lamar
- Primary officer
- Brian Lamar, TREASURER
How to reach them
Filing and classification
- Latest tax year
- 2021
- Tax period began
- January 1, 2021
- Return type
- 990EZ
- Tax preparer
- DARRELL BURTON CPA
- NTEE classification
- Professional Athletic Leagues (N80)
- IRS tax category
- Professional Athletic Leagues
- Revocation date
- May 15, 2025