AMERICAN MARKETING ASSOCIATION Charity Report

Public IRS 990 nonprofit record

AMERICAN MARKETING ASSOCIATION

EIN 36-2130315 · Community Improvement & Capacity Building (S41Z)

What they do

AS THE LEADING GLOBAL PROFESSIONAL MARKETING ASSOCIATION, THE AMA is THE ESSENTIAL COMMUNITY for MARKETERS. SEE SCHEDULE O for ADDITIONAL INFORMATION.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $58.10 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders30 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

59.46%of revenue went to mission work58.1% of expenses · Program services

10.62%of revenue went to fundraising10.4% of expenses

$102.43spent for every $100 of revenueSpending was higher than revenue this year.

32.35%of revenue went to management and office costs31.6% of expenses

$0.68in assets for every $1 spent this yearSome assets cannot be spent right away.

0.6%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $408,532 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $500,906 for BENNIE F JOHNSON (CHIEF EXECUTIVE OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$16,825,368

Mission workProgram services$10,005,03859.46% of revenue58.1% of expenses

ManagementOffice and general costs$5,442,77632.35% of revenue31.6% of expenses

FundraisingAsking for donations$1,786,08610.62% of revenue10.4% of expenses

Total expenses$17,233,900102.43% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 58.1% mission · 31.6% management · 10.4% fundraisingTotal expenses: 102.43% of revenue

2023Expense mix: 58.8% mission · 32.7% management · 8.5% fundraisingTotal expenses: 117.21% of revenue

2022Expense mix: 58.5% mission · 30.9% management · 10.6% fundraisingTotal expenses: 115.58% of revenue

2021Expense mix: 58.6% mission · 41.4% management · 0.0% fundraisingTotal expenses: 95.31% of revenue

2020Expense mix: 61.8% mission · 38.2% management · 0.0% fundraisingTotal expenses: 75.95% of revenue

2019Expense mix: 70.9% mission · 29.1% management · 0.0% fundraisingTotal expenses: 91.95% of revenue

2018Expense mix: 74.1% mission · 25.9% management · 0.0% fundraisingTotal expenses: 94.14% of revenue

2017Expense mix: 77.5% mission · 22.5% management · 0.0% fundraisingTotal expenses: 90.72% of revenue

Money in and money out

Revenue$16,825,368

Expenses$17,233,900

Annual shortfall $408,532 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$10,005,038 · 58.1% of expenses

Management and office costs$5,442,776 · 31.6% of expenses

Fundraising$1,786,086 · 10.4% of expenses

See all reported dollar amounts

Revenue$16,825,368

Expenses$17,233,900

Assets$11,774,344

Income$19,227,890

Contributions$103,371

Mission work (program services)$10,005,038

Fundraising$1,786,086

Grants given$605,393

Average grant$20,180

Management and general$5,442,776

Executive compensation (total)$1,598,675

Stocks and bonds$7,251,596

Accounting fees$35,286

Investing fees$36,385

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

BENNIE F JOHNSONCHIEF EXECUTIVE OFFICER · 40 hrs/week $500,906Base $466,130 · Other $34,776

JEREMY VAN EKCHIEF OPERATING OFFICER · 40 hrs/week $356,686Base $318,424 · Other $38,262

MATTHEW WEINGARDENEXECUTIVE VICE PRESIDENT, COMMUNITIES AND JOURNALS · 40 hrs/week $199,409Base $176,456 · Other $22,953

CHARLES WIGGINSVICE PRESIDENT, TECHNOLOGY · 40 hrs/week $176,255Base $148,665 · Other $27,590

JULIE SCHNIDMANVICE PRESIDENT, ALLIANCES · 40 hrs/week $170,503Base $154,189 · Other $16,314

AMY GWIAZDOWSKIVICE PRESIDENT, COMMUNICATIONS · 40 hrs/week $167,903Base $145,684 · Other $22,219

JAMES AARON EATONSENIOR SOLUTIONS ARCHITECT · 40 hrs/week $159,568Base $137,528 · Other $22,040

MOLLY SOATVICE PRESIDENT, PROF DEVEL · 40 hrs/week $158,286Base $130,735 · Other $27,551

LILY YAODIRECTOR, MARKETING · 40 hrs/week $145,953Base $137,702 · Other $8,251

CATHERINE ECKSENIOR CUSTOMER SUCCESS MA · 40 hrs/week $140,820Base $126,429 · Other $14,391

MELISSA HERRICKDIRECTOR, PROJECT MANAGEME · 40 hrs/week $136,532Base $128,479 · Other $8,053

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (30)

BENNIE F JOHNSONCHIEF EXECUTIVE OFFICER

JEREMY VAN EKCHIEF OPERATING OFFICER

MATTHEW WEINGARDENEXECUTIVE VICE PRESIDENT, COMMUNITIES AND JOURNALS

CHARLES WIGGINSVICE PRESIDENT, TECHNOLOGY

JULIE SCHNIDMANVICE PRESIDENT, ALLIANCES

AMY GWIAZDOWSKIVICE PRESIDENT, COMMUNICATIONS

JAMES AARON EATONSENIOR SOLUTIONS ARCHITECT

MOLLY SOATVICE PRESIDENT, PROF DEVEL

LILY YAODIRECTOR, MARKETING

CATHERINE ECKSENIOR CUSTOMER SUCCESS MA

MELISSA HERRICKDIRECTOR, PROJECT MANAGEME

TIFFANY WHITESECRETARY - NEW (PAST AT-LARGE MEMBER)

MICHAEL BRADYCHAIRPERSON - NEW (PAST CHAIR-ELECT)

NADYA KOHLAT-LARGE BOARD MEMBER- NEW

PETER BARBERAT-LARGE BOARD MEMBER- PAST

MAURA SCOTTAT-LARGE BOARD MEMBER- NEW

REBECCA SLOTEGRAAFAT-LARGE BOARD MEMBER

ROBIN TOOMSCHAIRPERSON - ELECT-NEW (PAST SECY)

MATT WITTAT-LARGE BOARD MEMBER

LISA BOWMANCHAIRPERSON-PAST

KIM WHITLERAT-LARGE BOARD MEMBER - NEW (AMAF CHAIR)

JOHN KENNEDYAT-LARGE BOARD MEMBER- NEW

JESSICA PERRYAT-LARGE BOARD MEMBER- PAST

JEFF LUPINACCITREASURER

ELI JONESAT-LARGE BOARD MEMBER

CHRISTINE MATHERSAT-LARGE BOARD MEMBER

BRIAN FERGEMANNAT-LARGE BOARD MEMBER

BOB LEONEAT-LARGE BOARD MEMBER - PAST (AMAF CHAIR)

ANGELA BRUTSCHEAT-LARGE BOARD MEMBER

ANDERS GUSTAFSONAT-LARGE BOARD MEMBER

About this charity

Recognized since: January 1992
Location: 130 E RANDOLPH, CHICAGO, IL 60601-6207
County: Cook
In care of: % AMER
Primary officer: BENNIE F JOHNSON, CHIEF EXECUTIVE OFFICER

How to reach them

WebsiteVisit the charity’s website Phone(312) 542-9000

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: LEGACY PROFESSIONALS LLP
NTEE classification: Community Improvement & Capacity Building (S41Z)
IRS tax category: Business Associations
Grant-giving organization: Yes