AMERICAN RENTAL ASSOCIATION INC Charity Report

Public IRS 990 nonprofit record

AMERICAN RENTAL ASSOCIATION INC

EIN 36-2425015 · Fairs (N52)

What they do

to SUPPORT THE SUCCESS of MEMBERS and ADVANCE THE EQUIPMENT and EVENT RENTAL INDUSTRY. WE HOLD AN ANNUAL CONVENTION, PRODUCE A MAGAZINE, and PROVIDE VARIOUS OTHER MEMBER SERVICES.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $84.70 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders25 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

75.03%of revenue went to mission work84.7% of expenses · Program services

$88.64spent for every $100 of revenueRevenue covered expenses this year.

13.60%of revenue went to management and office costs15.3% of expenses

$2.99in assets for every $1 spent this yearSome assets cannot be spent right away.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $849,461 for TONY CONANT (CHIEF EXECUTIVE OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$24,309,173

Mission workProgram services$18,240,19675.03% of revenue84.7% of expenses

ManagementOffice and general costs$3,306,52813.60% of revenue15.3% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$2,762,44911.36% of revenueShown in gray on the chart

Total expenses$21,546,72488.64% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 84.7% mission · 15.3% management · 0.0% fundraisingTotal expenses: 88.64% of revenue

2023Expense mix: 86.4% mission · 13.6% management · 0.0% fundraisingTotal expenses: 118.05% of revenue

2022Expense mix: 84.1% mission · 15.9% management · 0.0% fundraisingTotal expenses: 162.92% of revenue

2021Expense mix: 85.5% mission · 14.5% management · 0.0% fundraisingTotal expenses: 79.77% of revenue

2020Expense mix: 86.3% mission · 13.7% management · 0.0% fundraisingTotal expenses: 86.17% of revenue

2019Expense mix: 85.2% mission · 14.8% management · 0.0% fundraisingTotal expenses: 82.11% of revenue

2018Expense mix: 85.1% mission · 14.9% management · 0.0% fundraisingTotal expenses: 75.23% of revenue

2016Expense mix: 86.7% mission · 13.3% management · 0.0% fundraisingTotal expenses: 89.01% of revenue

Money in and money out

Revenue$24,309,173

Expenses$21,546,724

Annual surplus $2,762,449 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$18,240,196 · 84.7% of expenses

Management and office costs$3,306,528 · 15.3% of expenses

See all reported dollar amounts

Revenue$24,309,173

Expenses$21,546,724

Assets$64,531,445

Income$25,733,354

Mission work (program services)$18,240,196

Management and general$3,306,528

Stocks and bonds$31,786,639

Accounting fees$38,183

Investing fees$51,108

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

TONY CONANTCHIEF EXECUTIVE OFFICER · 40 hrs/week $849,461Base $779,112 · Other $70,349

MARCY WRIGHTC.F.O./C.O.O. · 40 hrs/week $344,188Base $302,353 · Other $41,835

JOHN MCCLELLANDV.P. GOVERNMENT AFFAIRS · 40 hrs/week $343,505Base $325,412 · Other $18,093

CHRIS HAMMESVP ASSOCIATION SERVICES · 40 hrs/week $210,975Base $190,386 · Other $20,589

KEVIN GERNVP EDUCATION AND RISK MANA · 40 hrs/week $188,270Base $177,643 · Other $10,627

VALERIE HERDMANVP PEOPLE & CULTURE · 40 hrs/week $185,492Base $174,793 · Other $10,699

JOSHUA NICKELLVP MEMBERSHIP · 40 hrs/week $185,207Base $154,543 · Other $30,664

THOMAS HOLSTCONTROLLER · 40 hrs/week $169,429Base $150,657 · Other $18,772

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (25)

TONY CONANTCHIEF EXECUTIVE OFFICER

MARCY WRIGHTC.F.O./C.O.O.

JOHN MCCLELLANDV.P. GOVERNMENT AFFAIRS

CHRIS HAMMESVP ASSOCIATION SERVICES

KEVIN GERNVP EDUCATION AND RISK MANA

VALERIE HERDMANVP PEOPLE & CULTURE

JOSHUA NICKELLVP MEMBERSHIP

THOMAS HOLSTCONTROLLER

LARRY OTTASSOCIATE MEMBER DIRECTOR

STEVE MAUBOARD CHAIR

STEVE HOUSERREGION SIX DIRECTOR

SARAH WILPER CERPREGION ONE DIRECTOR

SAM CASTILLOREGION EIGHT DIRECTOR

ROBERT COPLEY CERPREGION FIVE DIRECTOR

ROBERT PEDERSENPRESIDENT-ELECT

MAUREEN HARKNESSREGION SEVEN DIRECTOR

MARTI WENZLERASSOCIATE MEMBER DIRECTOR

ALBERTO PIANELLIREGION NINE DIRECTOR

KELLY BRINCHESKIREGION TEN DIRECTOR

JOHN SCOTTREGION THREE DIRECTOR

JEFF CROTTOPRESIDENT

DAN FIELITZEQUIPMENT RENTAL SIG CHAIR

DAN FARRELLEVENT RENTAL SIG CHAIR

BRIAN A RICHARDSONREGION TWO DIRECTOR

ANGELA NUSSEL CERPREGION FOUR DIRECTOR

About this charity

Recognized since: January 1984
Location: 1900 19TH STREET, MOLINE, IL 61265
County: Rock Island
In care of: ANTHONY CONANT
Primary officer: ANTHONY CONANT, CEO

How to reach them

WebsiteVisit the charity’s website Phone(309) 764-2475

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: ODONI PARTNERS LLC
NTEE classification: Fairs (N52)
IRS tax category: Fairs