GREATER MINNEAPOLIS CONVENTION AND VISITORS ASSOCIATION Charity Report

Public IRS 990 nonprofit record

GREATER MINNEAPOLIS CONVENTION AND VISITORS ASSOCIATION

EIN 36-3568407

What they do

AT MEET MINNEAPOLIS, OUR MISSION is to POSITIVELY IMPACT THE ECONOMIC and SOCIAL PROSPERITY of OUR MINNEAPOLIS COMMUNITY. BY ATTRACTING VISITORS, MEETINGS and EVENTS, OUR WORK DIRECTLY SUPPORTS LOCAL WORKERS and BUSINESSES, and GENERATES CRITICAL REVENUES.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $71.60 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders44 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

77.77%of revenue went to mission work71.6% of expenses · Program services

$108.62spent for every $100 of revenueSpending was higher than revenue this year.

30.84%of revenue went to management and office costs28.4% of expenses

$0.41in assets for every $1 spent this yearSome assets cannot be spent right away.

91.5%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $1,165,010 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $408,785 for MELVIN TENNANT (PRESIDENT). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$13,522,995

Mission workProgram services$10,516,91477.77% of revenue71.6% of expenses

ManagementOffice and general costs$4,171,09130.84% of revenue28.4% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Total expenses$14,688,005108.62% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 71.6% mission · 28.4% management · 0.0% fundraisingTotal expenses: 108.62% of revenue

2023Expense mix: 82.5% mission · 17.5% management · 0.0% fundraisingTotal expenses: 119.09% of revenue

2022Expense mix: 81.3% mission · 18.7% management · 0.0% fundraisingTotal expenses: 111.81% of revenue

2021Expense mix: 78.5% mission · 21.5% management · 0.0% fundraisingTotal expenses: 86.38% of revenue

2020Expense mix: 77.7% mission · 22.3% management · 0.0% fundraisingTotal expenses: 84.60% of revenue

Money in and money out

Revenue$13,522,995

Expenses$14,688,005

Annual shortfall $1,165,010 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$10,516,914 · 71.6% of expenses

Management and office costs$4,171,091 · 28.4% of expenses

See all reported dollar amounts

Revenue$13,522,995

Expenses$14,688,005

Assets$6,062,166

Income$13,522,995

Contributions$12,371,406

Mission work (program services)$10,516,914

Management and general$4,171,091

Accounting fees$36,778

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

MELVIN TENNANTPRESIDENT · 40 hrs/week $408,785Base $382,350 · Other $26,435

SANDRA CHRISTENSENSVP FINANCE & BUSINESS OPS · 40 hrs/week $253,874Base $215,548 · Other $38,326

COURTNEY RIESSVP DESTINATION BRANDING & STRATEGY · 40 hrs/week $246,474Base $232,365 · Other $14,109

CHRISTY LOYSVP DESTINATION SALES · 40 hrs/week $224,978Base $207,555 · Other $17,423

WILLIAM DEEFSVP PUBLIC AFFAIRS · 40 hrs/week $185,553Base $170,987 · Other $14,566

MADONNA CARRVP DESTINATION SERVICES · 40 hrs/week $169,673Base $160,070 · Other $9,603

KAJ VAJVP EDIA · 40 hrs/week $158,573Base $148,309 · Other $10,264

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (44)

MELVIN TENNANTPRESIDENT

SANDRA CHRISTENSENSVP FINANCE & BUSINESS OPS

COURTNEY RIESSVP DESTINATION BRANDING & STRATEGY

CHRISTY LOYSVP DESTINATION SALES

WILLIAM DEEFSVP PUBLIC AFFAIRS

MADONNA CARRVP DESTINATION SERVICES

KAJ VAJVP EDIA

MIKE NOBLEBOARD MEMBER

LARRY ABDOBOARD MEMBER

LATRISHA VETAWBOARD MEMBER

LESLEY KANDARASBOARD MEMBER

LESTER BAGLEYIMMEDIATE PAST CHAIR

MARGARET ANDERSON KELLIHERBOARD MEMBER

MICHAEL CLARKSECRETARY/TREASURER

MICHAEL RAINVILLEBOARD MEMBER

MIKE LOGANBOARD MEMBER

KATIE LUBERBOARD MEMBER

MIKE VEKICHBOARD MEMBER

ROBERT LILLIGRENCHAIR

RT RYBAKBOARD MEMBER

SHELLEY BUCKBOARD MEMBER

TABITHA MONTGOMERYVICE CHAIR

WADE LUNEBERGBOARD MEMBER

YOOM NGUYENBOARD MEMBER

GRACE WALTZBOARD MEMBER

ADAM DUININCKBOARD MEMBER

AL BANGOURABOARD MEMBER

ANDREA JENKINSBOARD MEMBER

ANDREA MOKROSBOARD MEMBER

ANN AHMEDBOARD MEMBER

BRIAN RYKSBOARD MEMBER

CHELSIE GLAUBITZ GABIOUBOARD MEMBER

ELLIOTT PAYNEBOARD MEMBER

EMILY KOSKIBOARD MEMBER

KIP ELLIOTTBOARD MEMBER

HEATHER EDELSONBOARD MEMBER

IRENE FERNANDOBOARD MEMBER

JACOB FREYBOARD MEMBER

JARED BREWINGTONBOARD MEMBER

JEFF JOHNSONBOARD MEMBER

JENNIFER RIDGEWAYBOARD MEMBER

JULIE MANNINGBOARD MEMBER

KATIE CASHMANBOARD MEMBER

AARON MCDOUGLEBOARD MEMBER

About this charity

Recognized since: January 1988
Location: 801 MARQUETTE AVE STE 100, MINNEAPOLIS, MN 55402-2805
County: Hennepin
In care of: % GREA
Primary officer: SANDY CHRISTENSEN, SENIOR VP FINANCE & ADMINISTRATION

How to reach them

WebsiteVisit the charity’s website Phone(612) 767-8090

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: CLIFTONLARSONALLEN LLP