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DOOR COUNTY VISITOR BUREAU INC

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Public IRS 990 nonprofit record

DOOR COUNTY VISITOR BUREAU INC

EIN 39-0247160 · Professional Athletic Leagues (N80)

What they do

to INSPIRE TRAVEL THAT DRIVES COMMUNITY ENHANCEMENT. THROUGH INNOVATION and PARTNERSHIPS, WE SHARE STORIES of DOOR COUNTYS PEOPLE and PLACES, DELIVER WORLD-CLASS EXPERIENCES, STRENGTHEN THE INDUSTRY, WORK to ENSURE ALL TRAVELERS FEEL WELCOME, and PRESERVE DOOR COUNTYS WAY of LIFE and NATURAL RESOURCE.

Before you give

Should I give to this charity?

Easy charity check
Look at where the money went

Of every $100 spent, about $89.80 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2025The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders23 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

87.65%of revenue went to mission work89.8% of expenses · Program services
$102.33spent for every $100 of revenueSpending was higher than revenue this year.
$1.08in assets for every $1 spent this yearSome assets cannot be spent right away.
0.1%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

  1. Who did you help? Ask for a recent story or report that shows real results.
  2. What will my money do? Ask exactly what your gift will pay for.
  3. Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $200,253 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $240,847 for JULIE GILBERT (CEO/PRESIDENT). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2025

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$3,854,475
Mission workProgram services$3,378,41687.65% of revenue89.8% of expenses
ManagementOffice and general costs0.00% of revenue0.0% of expenses
FundraisingAsking for donations0.00% of revenue0.0% of expenses
Revenue left after expensesReported annual surplus$94,0962.44% of revenueShown in gray on the chart
Total expenses$3,760,37997.56% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Money in and money out

Revenue$8,607,584
Expenses$8,807,837
Annual shortfall $200,253 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$3,378,416 · 38.4% of expenses
See all reported dollar amounts
Revenue$8,607,584
Expenses$8,807,837
Assets$9,544,008
Income$8,607,584
Contributions$11,000
Mission work (program services)$3,378,416
Stocks and bonds$1,015,365
Accounting fees$89,776
People

Leadership and board

Tax year 2025

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation
JULIE GILBERTCEO/PRESIDENT · 40 hrs/week $240,847Base $207,312 · Other $33,535
JON JAROSHCHIEF COMMUNICATIONS OFFIC · 40 hrs/week $146,418Base $114,664 · Other $31,754
YVONNE TORRESADMINISTRATION · 40 hrs/week $146,365Base $122,265 · Other $24,100

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (23)

JULIE GILBERTCEO/PRESIDENT

JON JAROSHCHIEF COMMUNICATIONS OFFIC

YVONNE TORRESADMINISTRATION

KEN PABICHCOUNTY ADMINISTRATOR

ANDY BOETTCHERMEMBER AT LARGE

TONYA FELHOFERMEMBER AT LARGE

TONI SORENSONEXECUTIVE COMMITTEE

TIM GUCKENBERGPAST CHAIRMAN

SARAH GIBSONMEMBER AT LARGE

REAGAN SMOKERVICE CHAIRMAN

MICHELLE LAWRIEMEMBER AT LARGE

KRISTI RICEMEMBER AT LARGE

KEVIN OSGOODMEMBER AT LARGE

BRYAN NELSONTREASURER

BJORN JOHNSONMEMBER AT LARGE

BRIT UNKEFERMEMBER AT LARGE

JEFF LUTSEYCHAIRMAN

HOLLY FELDMANMEMBER AT LARGE

FRED ANDERSONEX OFFICIO DCTZC

DIANE TAILLONMEMBER AT LARGE

CHRISTIANA TRAPANIMEMBER AT LARGE

CHRIS SCHMELTZMEMBER AT LARGE

CAROL ASHMEMBER AT LARGE

About this charity

Recognized since
January 1945
Location
PO BOX 406, STURGEON BAY, WI 54235
County
Door
In care of
JON JAROSH
Primary officer
JON JAROSH, INTERIM PRESIDENT/CEO

How to reach them

Filing and classification

Latest tax year
2025
Tax period began
January 1, 2025
Return type
990
Tax preparer
HAWKINS ASH CPAS LLP
NTEE classification
Professional Athletic Leagues (N80)
IRS tax category
Professional Athletic Leagues

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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