GREATER MILWAUKEE CONVENTION AND VISITORS BUREAU INC Charity Report

Public IRS 990 nonprofit record

GREATER MILWAUKEE CONVENTION AND VISITORS BUREAU INC

EIN 39-1079432 · Professional Athletic Leagues (N80)

What they do

VISIT MILWAUKEE is RESPONSIBLE for CREATING ECONOMIC GROWTH and IMPROVING THE QUALITY of LIFE for OUR COMMUNITIES BY BRANDING, MARKETING, and SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $73.00 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders44 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

72.02%of revenue went to mission work73.0% of expenses · Program services

$98.61spent for every $100 of revenueRevenue covered expenses this year.

$0.88in assets for every $1 spent this yearSome assets cannot be spent right away.

88.5%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $431,289 for PEGGY WILLIAMS-SMITH (PRESIDENT & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$13,302,781

Mission workProgram services$9,580,72972.02% of revenue73.0% of expenses

ManagementOffice and general costs0.00% of revenue0.0% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$184,2991.39% of revenueShown in gray on the chart

Total expenses$13,118,48298.61% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 73.0% mission · 0.0% management · 0.0% fundraisingTotal expenses: 98.61% of revenue

2023Expense mix: 67.3% mission · 0.0% management · 0.0% fundraisingTotal expenses: 108.02% of revenue

2022Expense mix: 64.9% mission · 0.0% management · 0.0% fundraisingTotal expenses: 129.38% of revenue

2021Expense mix: 71.4% mission · 0.0% management · 0.0% fundraisingTotal expenses: 133.99% of revenue

2020Expense mix: 68.8% mission · 0.0% management · 0.0% fundraisingTotal expenses: 52.98% of revenue

2019Expense mix: 71.1% mission · 0.0% management · 0.0% fundraisingTotal expenses: 95.16% of revenue

2018Expense mix: 73.6% mission · 0.0% management · 0.0% fundraisingTotal expenses: 92.00% of revenue

2017Expense mix: 89.1% mission · 0.0% management · 0.0% fundraisingTotal expenses: 92.31% of revenue

Money in and money out

Revenue$13,302,781

Expenses$13,118,482

Annual surplus $184,299 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$9,580,729 · 73.0% of expenses

See all reported dollar amounts

Revenue$13,302,781

Expenses$13,118,482

Assets$11,514,331

Income$13,302,781

Contributions$11,772,192

Mission work (program services)$9,580,729

Accounting fees$35,912

Investing fees$19,282

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

PEGGY WILLIAMS-SMITHPRESIDENT & CEO · 40 hrs/week $431,289Base $374,338 · Other $56,951

LESLIE KRAAK JOHNSONVP OF SALES · 40 hrs/week $224,203Base $207,207 · Other $16,996

JOSHUA ALBRECHTCHIEF MARKETING OFFICER · 40 hrs/week $209,880Base $190,633 · Other $19,247

CHAD CHAPPELLNATIONAL ACCOUNT EXECUTIVE · 40 hrs/week $151,512Base $124,982 · Other $26,530

MARISSA WERNERDIRECTOR OF SPORTS MILWAUK · 40 hrs/week $138,255Base $118,642 · Other $19,613

MEISHA BRIDGESVICE PRESIDENT OF FINANCE · 40 hrs/week $134,898Base $116,675 · Other $18,223

CLAIRE KOENIGVP OF COMMUNICATION AND ADVOCACY · 40 hrs/week $122,397Base $104,171 · Other $18,226

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (44)

PEGGY WILLIAMS-SMITHPRESIDENT & CEO

LESLIE KRAAK JOHNSONVP OF SALES

JOSHUA ALBRECHTCHIEF MARKETING OFFICER

CHAD CHAPPELLNATIONAL ACCOUNT EXECUTIVE

MARISSA WERNERDIRECTOR OF SPORTS MILWAUK

MEISHA BRIDGESVICE PRESIDENT OF FINANCE

CLAIRE KOENIGVP OF COMMUNICATION AND ADVOCACY

MICHAEL EVANSDIRECTOR

JEREMY LUCASDIRECTOR

KATE BRAASCHDIRECTOR

KEVIN NEWELLDIRECTOR

KRISTINE HILLMERVICE CHAIR

YUUSEF MORALESDIRECTOR

MARK FLAHERTYDIRECTOR

MARTY BROOKSDIRECTOR

TAMI GARRISONDIRECTOR

PAUL BARTOLOTTADIRECTOR

TRACY JOHNSONDIRECTOR

RUSSELL W STAMPER IIDIRECTOR

SAMANTHA MALDONADODIRECTOR

SARAH SMITH-PANCHERIBOARD CHAIR

SHARI BLACKDIRECTOR

STEVE BAASDIRECTOR

DENNIS MCBRIDEDIRECTOR

ALEXX ZAWADADIRECTOR

AMBER CHRISTOPHERDIRECTOR

AMOS MORRISDIRECTOR

BETH GLEESINGDIRECTOR

BETH WEIRICKDIRECTOR

BRIAN DRANZIKDIRECTOR

CLIFTON CRUMPDIRECTOR

CRAIG KAMMHOLZDIRECTOR

CURT KLUTHDIRECTOR

DANIELLE BERGNERDIRECTOR

JIM KANTERDIRECTOR

DENNIS WILLIAMSDIRECTOR

EVE HALLFORMER BOARD CHAIR

GERARD RANDALL JRDIRECTOR

GRADY CROSBYDIRECTOR

JAMES VILLATREASURER

JASON HARTLUNDDIRECTOR

JASON RAEDIRECTOR

JASON WILKEDIRECTOR

ALDERMAN LAMONT WESTMORELANDDIRECTOR

About this charity

Recognized since: January 1967
Location: 648 N PLANKINTON AVE STE 220, MILWAUKEE, WI 53203-2927
County: Milwaukee
In care of: PEGGY WILLIAMS-SMITH
Primary officer: PEGGY WILLIAMS-SMITH, PRESIDENT & CEO

How to reach them

WebsiteVisit the charity’s website Phone(414) 287-4237

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: RITZ HOLMAN LLP
NTEE classification: Professional Athletic Leagues (N80)
IRS tax category: Professional Athletic Leagues