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GREATER MADISON CONVENTION & VISITORS BUREAU INC

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Public IRS 990 nonprofit record

GREATER MADISON CONVENTION & VISITORS BUREAU INC

EIN 39-1174876 · Professional Athletic Leagues (N80)

What they do

GREATER MADISON CONVENTION & VISITORS BUREAU, INC.S MISSION is to INSPIRE A LOVE of MADISON. WE DO THIS BY LEADING and DIRECTING THE DESTINATIONS TOURISM INDUSTRY IN STRATEGIC and DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT for OUR EFFORTS and INCREASED, OPTIMUM LEVELS of VISITOR TRAFFIC and MAXIMUM GENERATION of VISITOR DOLLARS for MADISON and DANE COUNTY. THE IMPACT of LIVING THIS MISSION ON A DAY-TO-DAY BASIS is SUMMED UP BY OUR VISION for THE DESTINATION, OUR DESTINATION PARTNERS, and OUR ORGANIZATION TEAM: MADISON is A PLACE for ALL.

Before you give

Should I give to this charity?

Easy charity check
We do not have enough spending detail

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Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders35 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

$96.22spent for every $100 of revenueRevenue covered expenses this year.
$1.30in assets for every $1 spent this yearSome assets cannot be spent right away.
3.7%of its money came from giftsOther money may come from services or investments.

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  3. Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $349,023 for ELLIE WESTMAN CHIN (PRESIDENT & CEO). Compare pay with organizations of similar size and complexity.

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Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

Money in and money out

Revenue$7,998,668
Expenses$7,696,283
Annual surplus $302,385 Revenue was higher than expenses for this filing year.
See all reported dollar amounts
Revenue$7,998,668
Expenses$7,696,283
Assets$9,967,082
Income$8,018,858
Contributions$292,781
Grants given$49,500
Average grant$12,375
Accounting fees$36,670
People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation
ELLIE WESTMAN CHINPRESIDENT & CEO · 40 hrs/week $349,023Base $317,266 · Other $31,757
JAMIE PATRICKVP OF SALES, SPORTS & SERV · 40 hrs/week $182,063Base $154,879 · Other $27,184
KATE DALEEVP OF BRAND STRATEGY & COMMUNICATIONS · 40 hrs/week $166,035Base $142,453 · Other $23,582
BRIAN BORKOVECDIR OF HR & OPERATIONS · 40 hrs/week $131,421Base $106,692 · Other $24,729

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (35)

ELLIE WESTMAN CHINPRESIDENT & CEO

JAMIE PATRICKVP OF SALES, SPORTS & SERV

KATE DALEEVP OF BRAND STRATEGY & COMMUNICATIONS

BRIAN BORKOVECDIR OF HR & OPERATIONS

NOBLE WRAYDIRECTOR

KEN MONTELEONEDIRECTOR

LAURA CULLEN HUIBREGTSEDIRECTOR

LAUREN BIRKELDIRECTOR

MARC GLAZERDIRECTOR

MARC SHERRYDIRECTOR

MARI OLSONDIRECTOR

MARK CLEARDIRECTOR (THRU MARCH 2024)

JUDD SCHEMMELDIRECTOR

ROB CRAINIMMEDIATE PAST CHAIR

SANDY MORALESDIRECTOR

STEVE ZANONISECRETARY

TORI GERDINGDIRECTOR

TRICIA NOLANDIRECTOR

TURINA BAKKENOFFICER AT LARGE

TYLER LEEPERDIRECTOR

KEN LAMMERSFELDDIRECTOR

AMY SUPPLEDIRECTOR

JOEL PLANTTREASURUER

JOE LOEHNISDIRECTOR

JASON FIELDSDIRECTOR

JANE CLARKCHAIR

HALLEY JONESDIRECTOR

ERIC ROTTIERDIRECTOR

DAN BROWNDIRECTOR

CHUCK ERICKSONDIRECTOR

CHARLES HOSLETOFFICER AT LARGE (THRU 6/24)

CAITLIN SUEMNICHTDIRECTOR

BREWER STOUFFERVICE CHAIR

BILL TISCHLERDIRECTOR

BALTAZAR DE ANDA SANTANADIRECTOR

About this charity

Recognized since
January 1973
Location
22 E MIFFLIN ST STE 200, MADISON, WI 53703-4220
County
Dane
In care of
ELLIE WESTMAN CHIN
Primary officer
ELLIE WESTMAN CHIN, PRESIDENT/CEO

How to reach them

Filing and classification

Latest tax year
2024
Tax period began
January 1, 2024
Return type
990
Tax preparer
WIPFLI LLP
NTEE classification
Professional Athletic Leagues (N80)
IRS tax category
Professional Athletic Leagues
Grant-giving organization
Yes

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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