MADISON ADVERTISING FEDERATION INC
EIN 39-1390512 · Chambers of Commerce & Business Leagues (S41)
What they do
The Purpose Shall Be to Act As An Association Affiliated With The American Advertising Federation and Its 8th District to Promote Greater Effectiveness In The Use of Advertising As An Instrument for Distribution, to Foster Higher Standards of Practice In Advertising and Selling, to Expand Recognition of Advertising As A Profitable Business Tool, to Cooperate With The Educational Systems to Promote A Better Understanding of Advertising, to Advance Standards of Advertising Through A Voluntary Program of Self-regulation, and to Cultivate A Better Understanding of The Economic and Social Value of Advertising to The Consuming Public, and to Undertake or Perform Any Other Lawful Act, Endeavor or Purpose Which May Be Incidental, Necessary, Desirable or Convenient Relative to The Promotion of The Advertising Industry.
Should I give to this charity?
Of every $100 spent, about $51.40 was reported for mission work. Use the spending picture below and ask what results that work produced.
Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.
Basic facts we verified
IRS warning checkNo IRS revocation warning appears in this data.
Money report from 2023The report may be old. Ask for a newer one.
They explain their jobThe charity tells us what it is trying to do.
They name their leaders3 people are listed in the latest report.
You can reach themThey list contact information, so you can ask questions.
Money made simple
Ask these three easy questions
- Who did you help? Ask for a recent story or report that shows real results.
- What will my money do? Ask exactly what your gift will pay for.
- Is this really the charity? Give only through its official website or confirmed phone number.
Worth asking: Expenses exceeded revenue by $5,937 this year. Ask whether that was planned or caused by a one-time event.
Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.
Financial picture
A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.
How each $100 of revenue was used
The large number compares each expense with revenue. The smaller number shows its share of total expenses.
Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.
Has the pattern changed?
Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.
Money in and money out
Reported spending amounts
Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.
See all reported dollar amounts
Leadership and board
Names, titles, time, and compensation below are reported by the organization on its Form 990.
No compensation was reported for these leaders. The complete board and leadership roster is shown below.
Board and leadership roster (3)
ALLISON LINDORFERPRESIDENT
JOHN SHOEMAKERPAST PRESIDENT
ROBIN WENDTVICE PRESIDENT
About this charity
- Recognized since
- January 1982
- Location
- PO Box 5663, Madison, WI 53705
- County
- Dane
- In care of
- Michelle Perko
- Primary officer
- Michelle Perko, Accountant
How to reach them
Filing and classification
- Latest tax year
- 2023
- Tax period began
- July 1, 2023
- Return type
- 990EZ
- NTEE classification
- Chambers of Commerce & Business Leagues (S41)
- IRS tax category
- Chambers of Commerce & Business Leagues