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ADVERTISING FEDERATION OF MINNESOTA INC

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Public IRS 990 nonprofit record

ADVERTISING FEDERATION OF MINNESOTA INC

EIN 41-1302399 · Printing & Publishing (A33)

What they do

The Mission of The Organization is to Encourage The Professional Growth and Development of The Members to Encourage High Standards of Advertising Practices to Represent The Advertising Industry In Working With Governments At The Federal, State and Local Levels In Areas of Mutual Concern and Interest.ADFED is A Nonprofit, Professional Trade Association That Serves The Minnesota Advertising Community Including Agencies, Advertisers, Suppliers, and Students. ADFED is Part of The American Advertising Federation (AAF), The Nations Oldest Advertising Trade Association.

Before you give

Should I give to this charity?

Easy charity check
Look at where the money went

Of every $100 spent, about $72.40 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders22 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

77.16%of revenue went to mission work72.4% of expenses · Program services
$141.29spent for every $100 of revenueSpending was higher than revenue this year.
$0.19in assets for every $1 spent this yearSome assets cannot be spent right away.
56.0%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

  1. Who did you help? Ask for a recent story or report that shows real results.
  2. What will my money do? Ask exactly what your gift will pay for.
  3. Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $94,663 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $30,000 for KATE KEARNS (EXECUTIVE DIRECTOR). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$267,228
Mission workProgram services$206,18977.16% of revenue72.4% of expenses
ManagementOffice and general costs0.00% of revenue0.0% of expenses
FundraisingAsking for donations0.00% of revenue0.0% of expenses
Total expenses$284,810106.58% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails
2023CurrentExpense mix: 72.4% mission · 0.0% management · 0.0% fundraisingTotal expenses: 106.58% of revenue
2022Expense mix: 76.4% mission · 0.0% management · 0.0% fundraisingTotal expenses: 91.39% of revenue
2021Expense mix: 60.0% mission · 40.0% management · 0.0% fundraisingTotal expenses: 72.28% of revenue
2020Expense mix: 60.0% mission · 40.0% management · 0.0% fundraisingTotal expenses: 62.80% of revenue
2019Expense mix: 60.0% mission · 40.0% management · 0.0% fundraisingTotal expenses: 111.76% of revenue
2018Expense mix: 60.0% mission · 40.0% management · 0.0% fundraisingTotal expenses: 96.92% of revenue
2017Expense mix: 60.0% mission · 40.0% management · 0.0% fundraisingTotal expenses: 99.79% of revenue
2016Expense mix: 60.0% mission · 40.0% management · 0.0% fundraisingTotal expenses: 104.72% of revenue

Money in and money out

Revenue$229,247
Expenses$323,910
Annual shortfall $94,663 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$206,189 · 63.7% of expenses
See all reported dollar amounts
Revenue$229,247
Expenses$323,910
Assets$62,022
Income$229,247
Contributions$128,339
Mission work (program services)$206,189
Accounting fees$1,741
People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation
KATE KEARNSEXECUTIVE DIRECTOR · 40 hrs/week $30,000

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (22)

KATE KEARNSEXECUTIVE DIRECTOR

JACK SWIFTMEMBERSHIP CHAIR

WHITNEY HANSENPROGRAMS CHAIR

VANESSA JOHNSONADVOCATION

SARA SJ JOHNSONTHE MINNIES CHAIR

MICHAELA CLUBBCOMMUNITY + INCLUSION CHAIR

MELISSA OKEEFESECRETARY

MEGAN FAYKOSHPROGRAM MANAGER

MARC LIUSPONSORSHIP CHAIR

KEVIN BESIKOFTREASURER

JONNY GRUBBPROGRAMS CHAIR

ALEX OSTERMANNFINANCE CHAIR

HANNA OLSONAD2 VICE PRESIDENT

HANA CHUGHTAIPRESIDENT

EMY DOMINGUEZ MARINCOMMUNITY + INCLUSION CHAIR

EMILY RINDEWLP CHAIR

DAVID LOVETTMEMBERSHIP CHAIR

CHRIS GOULDTECHNOLOGY CHAIR

CALEB PEABODYAD2 PRESIDENT

BRIAN CASEYMEMBERSHIP CHAIR

ANTON FRIANTPRESIDENT EMERITUS

ALTHEA LARSONVICE PRESIDENT

About this charity

Recognized since
January 1984
Location
2200 W 66TH STREET 145, RICHFIELD, MN 55423-2131
County
Hennepin
In care of
Kate Kearns
Primary officer
Kate Kearns, Executive Director

How to reach them

Filing and classification

Latest tax year
2024
Tax period began
July 1, 2024
Return type
990
Tax preparer
BWK ROGERS PC
NTEE classification
Printing & Publishing (A33)
IRS tax category
Printing & Publishing

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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