GRACELAND UNIVERSITY Charity Report

Public IRS 990 nonprofit record

GRACELAND UNIVERSITY

EIN 42-0707114 · Education (B430)

What they do

SEE SCHEDULE OTHE PRIMARY MISSION of GRACELAND UNIVERSITY is to BE A LEARNING COMMUNITY, WHERE STUDENTS DEVELOP THEIR POTENTIAL for MEANINGFUL and PRODUCTIVE LIVES THROUGH INTELLECTUAL, PHYSICAL, SOCIAL and SPIRITUAL GROWTH. THIS MISSION is GUIDED BY THE BELIEF THAT THE CURRICULUM of GRACELAND UNIVERSITY SHOULD BE FIRMLY ROOTED IN THE BEST LIBERAL ARTS TRADITION, ENHANCED BY PRACTICAL EXPERIENCES THAT PREPARE STUDENTS for SUCCESSFUL CAREERS. AS AN INSTITUTION DEDICATED to THE WORTH of ALL PERSONS, AS A PART of ITS MISSION, GRACELAND UNIVERSITY ENDEAVORS to FOSTER CHRISTIAN VALUES IN HARMONY WITH THE COMMUNITY of CHRIST, ITS SPONSORING CHURCH. to ACHIEVE ITS MISSION, GRACELAND UNIVERSITY RELIES UPON AN INSIGHTFUL and INSPIRED ADMINISTRATION, A COMPETENT and DEDICATED FACULTY, A COMPASSIONATE and CARING STAFF, and INQUIRING STUDENTS COMMITTED to PARTICIPATE IN THE PROCESS of LIFE-LONG LEARNING.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $86.20 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders31 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

115.01%of revenue went to mission work86.2% of expenses · Program services

5.01%of revenue went to fundraising3.8% of expenses

$133.41spent for every $100 of revenueSpending was higher than revenue this year.

13.39%of revenue went to management and office costs10.0% of expenses

$2.23in assets for every $1 spent this yearSome assets cannot be spent right away.

17.9%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $12,662,822 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $267,121 for JOEL SHROCK (VP - AA/ PRESIDENT AS OF 7/24). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$37,898,936

Mission workProgram services$43,588,887115.01% of revenue86.2% of expenses

ManagementOffice and general costs$5,074,56313.39% of revenue10.0% of expenses

FundraisingAsking for donations$1,898,3085.01% of revenue3.8% of expenses

Total expenses$50,561,758133.41% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 86.2% mission · 10.0% management · 3.8% fundraisingTotal expenses: 133.41% of revenue

2023Expense mix: 88.3% mission · 8.5% management · 3.1% fundraisingTotal expenses: 121.61% of revenue

2022Expense mix: 89.5% mission · 7.1% management · 3.3% fundraisingTotal expenses: 102.51% of revenue

2021Expense mix: 89.3% mission · 8.0% management · 2.8% fundraisingTotal expenses: 92.97% of revenue

2020Expense mix: 84.4% mission · 13.1% management · 2.5% fundraisingTotal expenses: 84.07% of revenue

2019Expense mix: 86.3% mission · 10.9% management · 2.8% fundraisingTotal expenses: 96.27% of revenue

2018Expense mix: 88.8% mission · 8.1% management · 3.1% fundraisingTotal expenses: 87.46% of revenue

2017Expense mix: 87.4% mission · 9.5% management · 3.1% fundraisingTotal expenses: 92.52% of revenue

Money in and money out

Revenue$37,898,936

Expenses$50,561,758

Annual shortfall $12,662,822 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$43,588,887 · 86.2% of expenses

Management and office costs$5,074,563 · 10.0% of expenses

Fundraising$1,898,308 · 3.8% of expenses

See all reported dollar amounts

Revenue$37,898,936

Expenses$50,561,758

Assets$112,705,823

Income$42,545,659

Contributions$6,771,734

Mission work (program services)$43,588,887

Fundraising$1,898,308

Management and general$5,074,563

Stocks and bonds$7,165,937

Investing fees$47,893

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

JOEL SHROCKVP - AA/ PRESIDENT AS OF 7/24 · 50 hrs/week $267,121Base $226,653 · Other $40,468

PAT DRAVESPRESIDENT - UNTIL 7/24 · 70 hrs/week $200,046Base $185,033 · Other $15,013

KRISTI HETTRICKVP - INSTITUTIONAL ADVANCEMENT · 40 hrs/week $187,744Base $165,560 · Other $22,184

LEIGH MURRAYDIRECTOR DPT PROGRAM · 50 hrs/week $148,687Base $124,562 · Other $24,125

TALIA BROWNCIO · 60 hrs/week $138,570Base $107,671 · Other $30,899

JENNIFER MATNEYVP - BUSINESS AND FINANCE · 50 hrs/week $126,135Base $121,086 · Other $5,049

DEB SKINNERVP - ENROLLMENT · 60 hrs/week $118,028Base $108,953 · Other $9,075

REBECCA REISCHPROFESSOR OF DPT · 50 hrs/week $116,382Base $102,995 · Other $13,387

JENNA WILCOXPROFESSOR OF NURSING · 50 hrs/week $105,490Base $100,799 · Other $4,691

DAVE SCHAALVP - STUDENT LIFE · 60 hrs/week $97,074Base $91,675 · Other $5,399

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (31)

JOEL SHROCKVP - AA/ PRESIDENT AS OF 7/24

PAT DRAVESPRESIDENT - UNTIL 7/24

KRISTI HETTRICKVP - INSTITUTIONAL ADVANCEMENT

LEIGH MURRAYDIRECTOR DPT PROGRAM

TALIA BROWNCIO

JENNIFER MATNEYVP - BUSINESS AND FINANCE

DEB SKINNERVP - ENROLLMENT

REBECCA REISCHPROFESSOR OF DPT

JENNA WILCOXPROFESSOR OF NURSING

DAVE SCHAALVP - STUDENT LIFE

GWENDOLYN HAWKS-BLUETRUSTEE

VINCENT E LEWISTRUSTEE

TOYIA K YOUNGERTRUSTEE

ALEKSANDAR MEMCATRUSTEE

STEVEN GRAFFEOTRUSTEE

STEPHANIE WINTERS MCCONNELLTRUSTEE

SAM SMALLDONTRUSTEE/TREASURER

RYAN WATSONTRUSTEE/SECRETARY - UNTIL 8/24

RON HARMONTRUSTEE

EMILY HUGHESTRUSTEE

RANDALL E PRATTTRUSTEE

JIM LYSINGERTRUSTEE

MIKE WILEYTRUSTEE/CHAIR

MIKE SEAGRAVESTRUSTEE/SECRETARY - AS OF 8/24

LOUANN MUIR-HUTCHINSONTRUSTEE/VICE CHAIR - AS OF 8/24

HOLLY CASKEYTRUSTEE

JAY COOKTRUSTEE/TREASURER

JULIA SNETHENTRUSTEE

JOSEPH BOOZTRUSTEE/VICE CHAIR - UNTIL 8/24

JOHN WHITEHURSTTRUSTEE

JOHN GODFREYTRUSTEE

About this charity

Recognized since: January 1942
Location: 1 UNIVERSITY PLACE, LAMONI, IA 501401641
County: Decatur
In care of: JENNIFER A MATNEY
Primary officer: JENNIFER A MATNEY, VP OF BUSINESS AND FINANCE

How to reach them

WebsiteVisit the charity’s website Phone(641) 784-5051

Filing and classification

Latest tax year: 2024
Tax period began: June 1, 2024
Return type: 990
Tax preparer: RUBINBROWN LLP
NTEE classification: Education (B430)