PURPLE SWANS CORPORATION Charity Report

Public IRS 990 nonprofit record

PURPLE SWANS CORPORATION

EIN 47-2167871 · Arts & Culture (A20)

What they do

Since 2018, Purple Swans and The Mental Health Association In New Jersey (MHANJ) Have Jointly Hosted A Series of Youth Mental Health First Aid Programs. Through A Full-day Certified Training Course, Experienced Instructors Provided Hands-on Guidance On How to Support Stressed Youth. The Program Continues to Be Highly Rated By 100% of Participants. Beginning In 2022, QPR (Question, Persuade, Refer) Youth Suicide Prevention Trainings Were Added to Offer More Targeted Support. Continuing This Important Tradition, We Hosted Two Additional Mental Health Training Sessions In September and December 2024, Marking Our 6th and 7th Youth Mental Health First Aid Programs. On December 13, 2024, NASDAQ Honored Purple Swans On Its Iconic Times Square Billboards, Celebrating Our 10 Years of Dedication to Cultural Exchange and Mental Health Advocacy. Our Tradition of Performing for Senior Centers Also Resumed. On June 8, 2024, We Visited Summit Senior Center to Celebrate Mothers Day and Fathers Day, Wh

Before you give

Should I give to this charity?

Easy charity check

The spending raises an important question

Of every $100 spent, about $10.00 was reported for mission work and $0.00 for fundraising. Understand this before you give.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders9 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

7.69%of revenue went to mission work10.0% of expenses · Program services

$76.82spent for every $100 of revenueRevenue covered expenses this year.

$2.84in assets for every $1 spent this yearSome assets cannot be spent right away.

27.4%of its money came from giftsOther money may come from services or investments.

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Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$54,317

Mission workProgram services$4,1787.69% of revenue10.0% of expenses

ManagementOffice and general costs0.00% of revenue0.0% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$12,58923.18% of revenueShown in gray on the chart

Total expenses$41,72876.82% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Pause before giving. This filing reports that 0.0% of spending went to fundraising and 10.0% went to mission work. Ask the charity to explain these numbers and show recent results.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 10.0% mission · 0.0% management · 0.0% fundraisingTotal expenses: 76.82% of revenue

2023Expense mix: 14.3% mission · 0.0% management · 0.0% fundraisingTotal expenses: 66.39% of revenue

2022Expense mix: 69.0% mission · 0.0% management · 0.0% fundraisingTotal expenses: 103.44% of revenue

2019Expense mix: 52.8% mission · 0.0% management · 0.0% fundraisingTotal expenses: 99.78% of revenue

2016Expense mix: 83.3% mission · 0.0% management · 0.0% fundraisingTotal expenses: 64.52% of revenue

Money in and money out

Revenue$54,317

Expenses$41,728

Annual surplus $12,589 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$4,178 · 10.0% of expenses

See all reported dollar amounts

Revenue$54,317

Expenses$41,728

Assets$118,562

Income$54,317

Contributions$14,882

Mission work (program services)$4,178

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

No compensation was reported for these leaders. The complete board and leadership roster is shown below.

Board and leadership roster (9)

HONG MAODIRECTOR

JIE WUCHAIR, BOARD OF DIRECTORS

JING FENGDIRECTOR

LEI CHENDIRECTOR

LU CHUPRESIDENT, BOARD OF DIRECTORS

NA LIDIRECTOR

SARAH WUDIRECTOR

TIANTIAN ZHOUDIRECTOR

ZHEN CHENGDIRECTOR

About this charity

Recognized since: January 2014
Location: PO BOX 1568, Morristown, NJ 07962
County: Morris
In care of: Jennifer Shen
Primary officer: Jennifer Shen, Treasurer

How to reach them

WebsiteVisit the charity’s website Phone(917) 863-5872

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990EZ
NTEE classification: Arts & Culture (A20)
IRS tax category: Arts & Culture