PENNY APPEAL USA INC Charity Report

Public IRS 990 nonprofit record

PENNY APPEAL USA INC

EIN 47-5165837 · International Relief (Q33)

What they do

WE ARE WORKING to ALLEVIATE POVERTY THROUGH SUSTAINABLE PROGRAMS and EMERGENCY RELIEF. OUR MISSION is to BRING ABOUT AN EQUITABLE WORLD BY TACKLING THE ROOT CAUSES of POVERTY. OUR INTERVENTIONS FOCUS ON PROVIDING COMMUNITIES WITH ACCESSS to WATER, EDUCATION, and INCOME OPPORTUNITIES.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $75.00 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders12 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

86.52%of revenue went to mission work75.0% of expenses · Program services

21.65%of revenue went to fundraising18.8% of expenses

$115.38spent for every $100 of revenueSpending was higher than revenue this year.

7.21%of revenue went to management and office costs6.3% of expenses

$0.59in assets for every $1 spent this yearSome assets cannot be spent right away.

100.3%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $1,102,839 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $181,346 for MOSTAFA MAHBOOB (CHIEF DEVELOPMENT OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$7,168,898

Mission workProgram services$6,202,64586.52% of revenue75.0% of expenses

ManagementOffice and general costs$517,1847.21% of revenue6.3% of expenses

FundraisingAsking for donations$1,551,90821.65% of revenue18.8% of expenses

Total expenses$8,271,737115.38% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 75.0% mission · 6.3% management · 18.8% fundraisingTotal expenses: 115.38% of revenue

2023Expense mix: 75.3% mission · 5.1% management · 19.6% fundraisingTotal expenses: 87.07% of revenue

2022Expense mix: 72.5% mission · 6.3% management · 21.2% fundraisingTotal expenses: 104.10% of revenue

2021Expense mix: 74.9% mission · 4.6% management · 20.6% fundraisingTotal expenses: 88.70% of revenue

2020Expense mix: 78.7% mission · 4.1% management · 17.2% fundraisingTotal expenses: 95.11% of revenue

2019Expense mix: 66.0% mission · 5.8% management · 28.1% fundraisingTotal expenses: 77.67% of revenue

2018Expense mix: 70.3% mission · 5.4% management · 24.3% fundraisingTotal expenses: 93.24% of revenue

2017Expense mix: 67.9% mission · 14.0% management · 18.1% fundraisingTotal expenses: 114.50% of revenue

Money in and money out

Revenue$7,168,898

Expenses$8,271,737

Annual shortfall $1,102,839 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$6,202,645 · 75.0% of expenses

Management and office costs$517,184 · 6.3% of expenses

Fundraising$1,551,908 · 18.8% of expenses

See all reported dollar amounts

Revenue$7,168,898

Expenses$8,271,737

Assets$4,852,799

Income$7,192,140

Contributions$7,192,125

Mission work (program services)$6,202,645

Fundraising$1,551,908

Grants given$920,016

Average grant$14,375

Management and general$517,184

Executive compensation (total)$144,689

Accounting fees$38,965

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

MOSTAFA MAHBOOBCHIEF DEVELOPMENT OFFICER · 40 hrs/week $181,346Base $143,743 · Other $37,603

REHAN DAWERCEO AND CHAIR · 40 hrs/week $163,253Base $126,146 · Other $37,107

MUSTAFA HASSANDIRECTOR OF OPERATIONS · 40 hrs/week $160,975Base $130,473 · Other $30,502

DAWN WILSONDIRECTOR OF FINANCE · 40 hrs/week $154,446Base $134,330 · Other $20,116

SHAFAQ ZIACHIEF PROGRAMS OFFICER (TO DEC 24) · 40 hrs/week $120,088Base $108,571 · Other $11,517

JOHN ROBBINSCHIEF EXECUTIVE OFFICER (TO FEB 24) · 40 hrs/week $55,000Base $54,106 · Other $894

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (12)

MOSTAFA MAHBOOBCHIEF DEVELOPMENT OFFICER

REHAN DAWERCEO AND CHAIR

MUSTAFA HASSANDIRECTOR OF OPERATIONS

DAWN WILSONDIRECTOR OF FINANCE

SHAFAQ ZIACHIEF PROGRAMS OFFICER (TO DEC 24)

JOHN ROBBINSCHIEF EXECUTIVE OFFICER (TO FEB 24)

ADEEM YOUNISDIRECTOR

NAIEL IQBALTREASURER

PRIANKA FATIMA ALAMDIRECTOR

SALMA KAZMIDIRECTOR

SHAUN AHMADDIRECTOR

WASIM LALADIRECTOR

About this charity

Recognized since: January 2016
Location: 2461 EISENHOWER AVE 2ND FLOOR, ALEXANDRIA, VA 22314
County: City of Alexandria
In care of: REHAN DAWER
Primary officer: REHAN DAWER, INTERIM EXECUTIVE DIRECTOR

How to reach them

WebsiteVisit the charity’s website Emailinfo@pennyappealusa.org Phone(888) 755-1556

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: JOHNSON LAMBERT LLP
NTEE classification: International Relief (Q33)
IRS tax category: International Relief
Grant-giving organization: Yes