NATIONAL CHERRY BLOSSOM FESTIVAL Charity Report

Public IRS 990 nonprofit record

NATIONAL CHERRY BLOSSOM FESTIVAL

EIN 52-1433877 · Arts, Culture & Humanities (A840)

What they do

to PLAN, COORDINATE and PROMOTE THE NATIONAL CHERRY BLOSSOM FESTIVAL IN SUPPORT of THE HISTORICAL, CULTURAL and COMMEMORATIVE ACTIVITIES of THE DISTRICT of COLUMBIA DESIGNED to MAKE AMERICANS MORE AWARE of THE LASTING TIES, VALUES and CULTURE SHARED BY JAPAN and THE US.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $75.40 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2023The report may be old. Ask for a newer one.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders29 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

71.48%of revenue went to mission work75.4% of expenses · Program services

9.08%of revenue went to fundraising9.6% of expenses

$79.52spent for every $100 of revenueRevenue covered expenses this year.

14.27%of revenue went to management and office costs15.0% of expenses

$0.81in assets for every $1 spent this yearSome assets cannot be spent right away.

73.2%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $277,610 for DIANA MAYHEW (PRESIDENT & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2023

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$4,850,237

Mission workProgram services$3,466,95271.48% of revenue75.4% of expenses

ManagementOffice and general costs$692,01914.27% of revenue15.0% of expenses

FundraisingAsking for donations$440,2899.08% of revenue9.6% of expenses

Revenue left after expensesReported annual surplus$250,9775.17% of revenueShown in gray on the chart

Total expenses$4,599,26094.83% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2023CurrentExpense mix: 75.4% mission · 15.0% management · 9.6% fundraisingTotal expenses: 94.83% of revenue

2022Expense mix: 78.5% mission · 9.1% management · 12.4% fundraisingTotal expenses: 96.00% of revenue

2021Expense mix: 81.7% mission · 7.8% management · 10.6% fundraisingTotal expenses: 89.50% of revenue

2020Expense mix: 76.6% mission · 11.2% management · 12.1% fundraisingTotal expenses: 93.60% of revenue

2019Expense mix: 65.5% mission · 18.7% management · 15.8% fundraisingTotal expenses: 75.82% of revenue

2018Expense mix: 80.9% mission · 9.1% management · 9.9% fundraisingTotal expenses: 96.98% of revenue

2017Expense mix: 85.9% mission · 1.5% management · 12.6% fundraisingTotal expenses: 102.07% of revenue

Money in and money out

Revenue$5,783,552

Expenses$4,599,260

Annual surplus $1,184,292 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$3,466,952 · 75.4% of expenses

Management and office costs$692,019 · 15.0% of expenses

Fundraising$440,289 · 9.6% of expenses

See all reported dollar amounts

Revenue$5,783,552

Expenses$4,599,260

Assets$3,742,228

Income$6,002,069

Contributions$4,231,762

Mission work (program services)$3,466,952

Fundraising$440,289

Grants given$67,230

Average grant$11,205

Management and general$692,019

Executive compensation (total)$262,468

Accounting fees$17,895

People

Leadership and board

Tax year 2023

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

DIANA MAYHEWPRESIDENT & CEO · 40 hrs/week $277,610Base $253,974 · Other $23,636

LILLIAN IVERSENVICE PRESIDENT · 40 hrs/week $151,693Base $136,395 · Other $15,298

MORGAN HANNELDIRECTOR OF DEVELOPMENT · 40 hrs/week $112,083Base $102,027 · Other $10,056

CARYN FRAIMDIRECTOR OF BUSINESS OPS · 40 hrs/week $42,119Base $39,867 · Other $2,252

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (29)

DIANA MAYHEWPRESIDENT & CEO

LILLIAN IVERSENVICE PRESIDENT

MORGAN HANNELDIRECTOR OF DEVELOPMENT

CARYN FRAIMDIRECTOR OF BUSINESS OPS

L ALLAN PERRAUDTREASURER

TONY GITTENSDIRECTOR

THERESA BELPULSIDIRECTOR

SUSAN NORTONSECRETARY

SUE PORTERDIRECTOR

RYAN SHAFFERDIRECTOR

RICHARD BRADLEYPAST CHAIR

RACHEL HARTMANVICE CHAIR

MELISSA CRAWFORDDIRECTOR

MARY LOJACONODIRECTOR

LIZETTE CORRODIRECTOR

LISSA ROSENTHAL-YOFFEDIRECTOR

LISA ABRAMSDIRECTOR

ANGELA FRANCODIRECTOR

KIMBERLY A BASSETTDIRECTOR

KARYN LE BLANCDIRECTOR

JENNIFER JOHNSONDIRECTOR

JENNIFER CHICKDIRECTOR

JEFFREY BANKDIRECTOR

I-SHI PATTERSON-STUARTDIRECTOR

EMEKA MONEMEDIRECTOR

DAVID MORANCHAIR

CHIYO KOBAYASHIDIRECTOR

CHINYERE HUBBARDDIRECTOR

BARBARA EHRLICHDIRECTOR

About this charity

Recognized since: January 1986
Location: 1275 K ST NW STE 1000, WASHINGTON, DC 20005-4021
County: District of Columbia
In care of: % DIANE MAYHEW
Primary officer: DIANA MAYHEW, PRESIDENT

How to reach them

WebsiteVisit the charity’s website Phone(202) 661-7596

Filing and classification

Latest tax year: 2023
Tax period began: October 1, 2023
Return type: 990
Tax preparer: RUBINO AND COMPANY CHARTERED
NTEE classification: Arts, Culture & Humanities (A840)
IRS tax category: Historical Sites
Grant-giving organization: Yes