HOLLINS UNIVERSITY CORPORATION Charity Report

Public IRS 990 nonprofit record

HOLLINS UNIVERSITY CORPORATION

EIN 54-0506314 · Education (B430)

What they do

HOLLINS UNIVERSITY is AN INDEPENDENT LIBERAL ARTS UNIVERSITY DEDICATED to ACADEMIC EXCELLENCE and HUMANE VALUES. HOLLINS UNIVERSITY OFFERS UNDERGRADUATE LIBERAL ARTS EDUCATION for WOMEN, SELECTED GRADUATE PROGRAMS for MEN and WOMEN, and COMMUNITY OUTREACH INITIATIVES. THE HOLLINS COMMUNITY SUSTAINS TALENTED STUDENTS ENGAGED IN CHALLENGING STUDY, and PRODUCTIVE SCHOLARS and ARTISTS DEVOTED to TEACHING and to THE ADVANCEMENT of KNOWLEDGE. THE HALLMARKS of A HOLLINS EDUCATION ARE CREATIVITY and EFFECTIVE SELF-EXPRESSION, PROBLEM SOLVING and CRITICAL THINKING SKILLS, and INDEPENDENT INQUIRY and THE FREE EXCHANGE of IDEAS. OUR UNIVERSITY MOTTO, LEVAVI OCULOS, CALLS US to LEADERSHIP and SERVICE IN ACCORD WITH THE HOLLINS VALUES and TRADITIONS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $82.00 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders35 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

72.49%of revenue went to mission work82.0% of expenses · Program services

1.51%of revenue went to fundraising1.7% of expenses

$88.43spent for every $100 of revenueRevenue covered expenses this year.

14.43%of revenue went to management and office costs16.3% of expenses

$6.21in assets for every $1 spent this yearSome assets cannot be spent right away.

33.0%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $502,727 for MARY HINTON (PRESIDENT). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$77,425,022

Mission workProgram services$56,126,57172.49% of revenue82.0% of expenses

ManagementOffice and general costs$11,174,60914.43% of revenue16.3% of expenses

FundraisingAsking for donations$1,165,6191.51% of revenue1.7% of expenses

Revenue left after expensesReported annual surplus$8,958,22311.57% of revenueShown in gray on the chart

Total expenses$68,466,79988.43% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 82.0% mission · 16.3% management · 1.7% fundraisingTotal expenses: 88.43% of revenue

2023Expense mix: 84.7% mission · 13.7% management · 1.6% fundraisingTotal expenses: 93.77% of revenue

2022Expense mix: 83.9% mission · 14.6% management · 1.4% fundraisingTotal expenses: 98.98% of revenue

2021Expense mix: 84.7% mission · 13.9% management · 1.4% fundraisingTotal expenses: 44.51% of revenue

2020Expense mix: 83.3% mission · 15.1% management · 1.5% fundraisingTotal expenses: 83.97% of revenue

2019Expense mix: 84.3% mission · 13.9% management · 1.8% fundraisingTotal expenses: 100.76% of revenue

2018Expense mix: 83.7% mission · 14.5% management · 1.7% fundraisingTotal expenses: 101.17% of revenue

2017Expense mix: 83.4% mission · 14.2% management · 2.4% fundraisingTotal expenses: 100.42% of revenue

Money in and money out

Revenue$77,425,022

Expenses$68,466,799

Annual surplus $8,958,223 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$56,126,571 · 82.0% of expenses

Management and office costs$11,174,609 · 16.3% of expenses

Fundraising$1,165,619 · 1.7% of expenses

See all reported dollar amounts

Revenue$77,425,022

Expenses$68,466,799

Assets$425,372,295

Income$226,555,994

Contributions$25,521,974

Mission work (program services)$56,126,571

Fundraising$1,165,619

Management and general$11,174,609

Stocks and bonds$81,508,949

Accounting fees$69,467

Investing fees$3,051,623

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

MARY HINTONPRESIDENT · 38 hrs/week $502,727Base $453,020 · Other $49,707

KERRY EDMONDSEXECUTIVE VICE PRESIDENT-COO · 38 hrs/week $361,818Base $278,530 · Other $83,288

LAURA MCLARYPROVOST · 38 hrs/week $223,780Base $203,937 · Other $19,843

ANITA WALTONVP ADVANCEMENT · 38 hrs/week $210,650Base $203,168 · Other $7,482

ASHLEY BROWNINGVP FOR ENROLLMENT MANAGEMENT · 38 hrs/week $207,942Base $174,319 · Other $33,623

GARY BROWNVP SSWBB · 38 hrs/week $192,320Base $176,472 · Other $15,848

SUZANNE MINKSENIOR PHILANTHROPIC ADVISOR · 38 hrs/week $176,084Base $160,448 · Other $15,636

JULIE RICCIARDIAVP ADVANCEMENT · 38 hrs/week $156,785Base $144,051 · Other $12,734

BILLY FAIRESEXECUTIVE DIRECTOR, MARKETING & COMMUNICATION · 38 hrs/week $149,363Base $134,824 · Other $14,539

SHEYONN BAKERSECRETARY OF THE BOARD · 38 hrs/week $66,539Base $56,416 · Other $10,123

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (35)

MARY HINTONPRESIDENT

KERRY EDMONDSEXECUTIVE VICE PRESIDENT-COO

LAURA MCLARYPROVOST

ANITA WALTONVP ADVANCEMENT

ASHLEY BROWNINGVP FOR ENROLLMENT MANAGEMENT

GARY BROWNVP SSWBB

SUZANNE MINKSENIOR PHILANTHROPIC ADVISOR

JULIE RICCIARDIAVP ADVANCEMENT

BILLY FAIRESEXECUTIVE DIRECTOR, MARKETING & COMMUNICATION

SHEYONN BAKERSECRETARY OF THE BOARD

SANDRA FRAZIERTRUSTEE

SABRINA ROSE-SMITHTRUSTEE

PAUL HOLLINGSWORTHTRUSTEE

PATRICIA BARMEYERTRUSTEE

NATASHA TRETHEWEYTRUSTEE

MARY FLYNN NIEMITZTRUSTEE

LUCY DAVIS HAYNESTRUSTEE

TAMINA MCMILLANTRUSTEE

KRISTEN HENSAWTRUSTEE

TERRI KALLSENTRUSTEE

KAY KENDALLTRUSTEE

KAREN RABENAUTRUSTEE

JOHN POULTONTRUSTEE

JANET NICHOLSONTRUSTEE

GINNY GRANADETRUSTEE

EMILY MORGANTRUSTEE

ELLEN GOLDSMITH-VEINTRUSTEE

ELIZABETH KOLMSTETTERTRUSTEE

DEBRA MEADEBOARD CHAIR

CYNTHIA HALEBOARD VICE CHAIR

CYNDA ANN JOHNSONTRUSTEE

CLIFFORD FLEET IIITRUSTEE

C LAROY BRANTLEYTRUSTEE

ANTOINETTE HILLIANTRUSTEE

ANNE LINDBLADTRUSTEE

About this charity

Recognized since: January 1925
Location: 7916 WILLIAMSON RD, ROANOKE, VA 24019-4421
County: Botetourt
In care of: % KERRY EDMONDS
Primary officer: Kerry Edmonds, EVP/Chief Operating Officer

How to reach them

WebsiteVisit the charity’s website Emailhuadm@hollins.edu Phone(540) 362-6630

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
NTEE classification: Education (B430)