GWINNETT CONVENTION AND VISITORS BUREAU INC Charity Report

Public IRS 990 nonprofit record

GWINNETT CONVENTION AND VISITORS BUREAU INC

EIN 58-1920686 · Chambers of Commerce & Business Leagues (S41)

What they do

ENHANCE ECONOMIC OPPORTUNITIES IN GWINNETT COUNTY, GEORGIA THROUGH AGGRESSIVE MARKETING of HOSPITALITY and TOURISM INDUSTRIES.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $94.50 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders29 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

78.93%of revenue went to mission work94.5% of expenses · Program services

$83.49spent for every $100 of revenueRevenue covered expenses this year.

4.56%of revenue went to management and office costs5.5% of expenses

$1.54in assets for every $1 spent this yearSome assets cannot be spent right away.

16.5%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $409,039 for STAN HALL (CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$39,908,795

Mission workProgram services$31,499,34678.93% of revenue94.5% of expenses

ManagementOffice and general costs$1,820,8494.56% of revenue5.5% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$6,588,60016.51% of revenueShown in gray on the chart

Total expenses$33,320,19583.49% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 94.5% mission · 5.5% management · 0.0% fundraisingTotal expenses: 83.49% of revenue

2023Expense mix: 93.3% mission · 6.7% management · 0.0% fundraisingTotal expenses: 88.73% of revenue

2022Expense mix: 93.3% mission · 6.7% management · 0.0% fundraisingTotal expenses: 81.06% of revenue

2021Expense mix: 93.1% mission · 6.9% management · 0.0% fundraisingTotal expenses: 72.47% of revenue

2020Expense mix: 93.9% mission · 6.1% management · 0.0% fundraisingTotal expenses: 125.53% of revenue

2019Expense mix: 93.1% mission · 6.9% management · 0.0% fundraisingTotal expenses: 95.39% of revenue

2018Expense mix: 92.9% mission · 7.1% management · 0.0% fundraisingTotal expenses: 89.78% of revenue

2017Expense mix: 92.9% mission · 7.1% management · 0.0% fundraisingTotal expenses: 86.65% of revenue

Money in and money out

Revenue$39,908,795

Expenses$33,320,195

Annual surplus $6,588,600 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$31,499,346 · 94.5% of expenses

Management and office costs$1,820,849 · 5.5% of expenses

See all reported dollar amounts

Revenue$39,908,795

Expenses$33,320,195

Assets$51,430,328

Income$40,009,159

Contributions$6,577,737

Mission work (program services)$31,499,346

Grants given$7,500

Average grant$7,500

Management and general$1,820,849

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

STAN HALLCEO · 40 hrs/week $409,039Base $393,610 · Other $15,429

MONTE MORRIS ROBERT ORTELGENERAL MANAGER GSD · 40 hrs/week $271,759Base $250,609 · Other $21,150

LISA ANDERSCOO · 40 hrs/week $234,128Base $224,191 · Other $9,937

ROBYN ALIASSISTANT GENERAL MANAGER · 40 hrs/week $215,663Base $205,992 · Other $9,671

DANIEL P MARKHAMEXEC. DIR. ARENA OPS/BOOKING · 40 hrs/week $200,704Base $192,815 · Other $7,889

JENNIFER BURDICK SILASEXEC. DIR. FINANCE · 40 hrs/week $197,565Base $188,688 · Other $8,877

JAMES R JACKSONEXEC. DIR. FACILITIES · 40 hrs/week $194,376Base $180,848 · Other $13,528

WILLIAM MARRIOTTEXEC. DIR. BUSINESS DEVELO · 40 hrs/week $172,619Base $165,214 · Other $7,405

DAVE SUKALADIRECTOR OF SALES · 40 hrs/week $139,702Base $136,278 · Other $3,424

JAQITA GOODSONSENIOR SALES MANAGER · 40 hrs/week $122,747

VICTORIA HAWKINSSR DIRECTOR OF MARKETING AND DESTINATION DEVELOPM · 40 hrs/week $117,862Base $107,495 · Other $10,367

MARCIA POWELLEXEC. DIR. GUEST EXPERIENCE · 40 hrs/week $115,617Base $111,149 · Other $4,468

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (29)

STAN HALLCEO

MONTE MORRIS ROBERT ORTELGENERAL MANAGER GSD

LISA ANDERSCOO

ROBYN ALIASSISTANT GENERAL MANAGER

DANIEL P MARKHAMEXEC. DIR. ARENA OPS/BOOKING

JENNIFER BURDICK SILASEXEC. DIR. FINANCE

JAMES R JACKSONEXEC. DIR. FACILITIES

WILLIAM MARRIOTTEXEC. DIR. BUSINESS DEVELO

DAVE SUKALADIRECTOR OF SALES

JAQITA GOODSONSENIOR SALES MANAGER

VICTORIA HAWKINSSR DIRECTOR OF MARKETING AND DESTINATION DEVELOPM

MARCIA POWELLEXEC. DIR. GUEST EXPERIENCE

HANNAH SECHRISTDIRECTOR OF SPECIAL PROJECTS

ASHLEY HAMILTONSR DIRECTOR GWT SPORT COMMISSION/ GWT CHAMP FOUNDA

WALTER L POOLE IIIT MANAGER

CHERYL ALICEASR DIRECTOR OF HR

ADRIENNE HOODBOARD MEMBER

TOMMY HUGHESBOARD MEMBER

BETH HILSCHERSECRETARY

RICK DESAIBOARD MEMBER

RICHARD TUCKERBOARD MEMBER

NORBERTO SANCHEZBOARD MEMBER

NICOLE LOVE HENDRICKSONVICE CHAIRMAN

NICK MASINOBOARD MEMBER

MARCY ADAMSCHAIRMAN

COMM KIRKLAND CARDENBOARD MEMBER

LAURA GRAMSBOARD MEMBER

KEVIN HILLTREASURER

JOSE MARQUEZBOARD MEMBER

About this charity

Recognized since: January 2009
Location: 6500 SUGARLOAF PKWY STE 200, DULUTH, GA 30097-6205
County: Gwinnett
In care of: STAN HALL
Primary officer: STAN HALL, CEO

How to reach them

WebsiteVisit the charity’s website Phone(770) 623-3600

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: MSTILLER LLC
NTEE classification: Chambers of Commerce & Business Leagues (S41)
IRS tax category: Chambers of Commerce & Business Leagues
Grant-giving organization: Yes