THE POYNTER INSTITUTE FOR MEDIA STUDIES INC Charity Report

Public IRS 990 nonprofit record

THE POYNTER INSTITUTE FOR MEDIA STUDIES INC

EIN 59-1630423 · Education (B400)

What they do

THE POYNTER INSTITUE is A SCHOOL DEDICATED to TEACHING and INSPIRING JOURNALISTS and MEDIA LEADERS. IT PROMOTES EXCELLENCE and INTEGRITY IN THE PRACTICE of CRAFT and IN THE PRACTICAL LEADERSHIP of SUCCESSFUL BUSINESSES. IT STANDS for A JOURNALISM THAT INFORMS CITIZENS and ENLIGHTENS PUBLIC DISCOURSE. IT CARRIES FORWARD NELSON POYNTERS BELIEF IN THE VALUE of INDEPENDENT JOURNALISM.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $87.40 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders17 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

96.07%of revenue went to mission work87.4% of expenses · Program services

0.19%of revenue went to fundraising0.2% of expenses

$109.91spent for every $100 of revenueSpending was higher than revenue this year.

13.65%of revenue went to management and office costs12.4% of expenses

$2.70in assets for every $1 spent this yearSome assets cannot be spent right away.

59.5%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $1,722,707 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $376,991 for NEIL BROWN (PRESIDENT). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$17,380,983

Mission workProgram services$16,697,59896.07% of revenue87.4% of expenses

ManagementOffice and general costs$2,372,97813.65% of revenue12.4% of expenses

FundraisingAsking for donations$33,1140.19% of revenue0.2% of expenses

Total expenses$19,103,690109.91% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 87.4% mission · 12.4% management · 0.2% fundraisingTotal expenses: 109.91% of revenue

2023Expense mix: 83.4% mission · 14.2% management · 2.3% fundraisingTotal expenses: 96.69% of revenue

2022Expense mix: 89.4% mission · 8.0% management · 2.6% fundraisingTotal expenses: 96.02% of revenue

2021Expense mix: 89.6% mission · 9.3% management · 1.1% fundraisingTotal expenses: 80.06% of revenue

2020Expense mix: 90.4% mission · 8.1% management · 1.6% fundraisingTotal expenses: 83.03% of revenue

2019Expense mix: 87.6% mission · 10.3% management · 2.1% fundraisingTotal expenses: 60.90% of revenue

2018Expense mix: 88.2% mission · 9.3% management · 2.5% fundraisingTotal expenses: 92.23% of revenue

2017Expense mix: 76.1% mission · 19.6% management · 4.3% fundraisingTotal expenses: 98.47% of revenue

Money in and money out

Revenue$17,380,983

Expenses$19,103,690

Annual shortfall $1,722,707 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$16,697,598 · 87.4% of expenses

Management and office costs$2,372,978 · 12.4% of expenses

Fundraising$33,114 · 0.2% of expenses

See all reported dollar amounts

Revenue$17,380,983

Expenses$19,103,690

Assets$51,558,444

Income$17,882,128

Contributions$10,334,822

Mission work (program services)$16,697,598

Fundraising$33,114

Grants given$1,208,732

Average grant$26,861

Management and general$2,372,978

Stocks and bonds$15,491,493

Accounting fees$122,106

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

NEIL BROWNPRESIDENT · 38 hrs/week $376,991Base $356,248 · Other $20,743

JESSICA M NAVARROCOO & CFO · 38 hrs/week $263,728Base $238,941 · Other $24,787

KELLY B MCBRIDESENIOR VP · 38 hrs/week $236,590Base $219,171 · Other $17,419

SITARA S NIEVESVP TEACHING & ORGN · 38 hrs/week $217,904Base $214,423 · Other $3,481

AARON M SHAROCKMANVP SALES & STRATEG · 38 hrs/week $172,940Base $169,904 · Other $3,036

ANGIE HOLANDIRECTOR OF IFCN · 38 hrs/week $171,594Base $153,171 · Other $18,423

DEBORAH W READCHIEF DEVLOP OFCR · 38 hrs/week $170,877Base $168,000 · Other $2,877

JENNIFER L ORSIVP OF PUBLISHING · 38 hrs/week $160,211Base $157,346 · Other $2,865

PAUL TASHCHAIRMAN · 5 hrs/week $50,000

ANN MARIE LIPINSKITRUSTEE · 1 hrs/week $4,000

ROBERT KINGTRUSTEE · 1 hrs/week $4,000

MONICA DAVEYTRUSTEE · 1 hrs/week $4,000

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (17)

NEIL BROWNPRESIDENT

JESSICA M NAVARROCOO & CFO

KELLY B MCBRIDESENIOR VP

SITARA S NIEVESVP TEACHING & ORGN

AARON M SHAROCKMANVP SALES & STRATEG

ANGIE HOLANDIRECTOR OF IFCN

DEBORAH W READCHIEF DEVLOP OFCR

JENNIFER L ORSIVP OF PUBLISHING

PAUL TASHCHAIRMAN

ANN MARIE LIPINSKITRUSTEE

ROBERT KINGTRUSTEE

MONICA DAVEYTRUSTEE

STEPHEN BUCKLEYTRUSTEE

LORI WALDON-DEADWYLERTRUSTEE

LORI BERGENTRUSTEE

PAULA ELLISTRUSTEE

CONAN GALLATYTRUSTEE

About this charity

Recognized since: January 1976
Location: 801 3RD ST S, ST PETERSBURG, FL 33701-4920
County: Pinellas
In care of: Neil Brown
Primary officer: Neil Brown, President

How to reach them

WebsiteVisit the charity’s website Emailinfo@poynter.org Phone(727) 821-9494

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: CS&L CPAS
NTEE classification: Education (B400)
Grant-giving organization: Yes