BETTER BUSINESS BUREAU INC Charity Report

Public IRS 990 nonprofit record

BETTER BUSINESS BUREAU INC

EIN 61-0417092 · Education (B)

What they do

THE ORGANIZATIONS PURPOSE is to PROMOTE and ASSIST IN MAINTAINING TRUTH, HONESTY and ACCURACY IN ADVERTISING, SELLING and SERVICE PRACTICES and to HELP INCREASE JUSTIFIED PUBLIC CONFIDENCE IN THE PRINTED and SPOKEN WORD of BUSINESS. THE ORGANIZATION ALSO SEEKS to ADVOCATE and ASSIST IN MAINTAINING FAIR COMPETITION AMONG BUSINESSES and to PROMOTE INTEGRITY IN THE MARKETPLACE IN THE SPIRIT of SELF-REGULATION of PRIVATE BUSINESS IN A FREE ENTERPRISE SOCIETY and to INFORM and EDUCATE THE PUBLIC AS to THE DIFFERENCE BETWEEN HONEST and LEGITIMATE ADVERTISING, SELLING and SOLICITING PRACTICES, and THOSE WHICH ARE MISLEADING, DISHONEST and IMPROPER and to PROTECT THE PUBLIC FROM BEING MISLED BY PERSONS USING UNFAIR ADVERTISING, SELLING or SOLICITING PRACTICES BY ALL PROPER MEANS, INCLUDING RENDERING REPORTS ON REQUEST WITH RESPECT to INDIVIDUAL BUSINESSES and NON-PROFIT ORGANIZATIONS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $90.00 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2025The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders24 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

86.61%of revenue went to mission work90.0% of expenses · Program services

1.06%of revenue went to fundraising1.1% of expenses

$96.26spent for every $100 of revenueRevenue covered expenses this year.

8.60%of revenue went to management and office costs8.9% of expenses

$0.97in assets for every $1 spent this yearSome assets cannot be spent right away.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $187,251 for REANNA SMITH-HAMBLIN (PRESIDENT/CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2025

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$2,731,001

Mission workProgram services$2,365,22886.61% of revenue90.0% of expenses

ManagementOffice and general costs$234,7808.60% of revenue8.9% of expenses

FundraisingAsking for donations$28,8701.06% of revenue1.1% of expenses

Revenue left after expensesReported annual surplus$102,1233.74% of revenueShown in gray on the chart

Total expenses$2,628,87896.26% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2025CurrentExpense mix: 90.0% mission · 8.9% management · 1.1% fundraisingTotal expenses: 96.26% of revenue

2024Expense mix: 89.8% mission · 9.1% management · 1.1% fundraisingTotal expenses: 95.24% of revenue

2023Expense mix: 90.0% mission · 9.0% management · 1.1% fundraisingTotal expenses: 97.54% of revenue

2022Expense mix: 91.5% mission · 7.5% management · 0.9% fundraisingTotal expenses: 113.13% of revenue

2021Expense mix: 89.7% mission · 9.2% management · 1.1% fundraisingTotal expenses: 81.35% of revenue

2020Expense mix: 88.1% mission · 10.4% management · 1.4% fundraisingTotal expenses: 87.59% of revenue

2019Expense mix: 90.3% mission · 8.6% management · 1.1% fundraisingTotal expenses: 89.78% of revenue

2018Expense mix: 92.2% mission · 7.1% management · 0.8% fundraisingTotal expenses: 92.06% of revenue

Money in and money out

Revenue$2,731,001

Expenses$2,628,878

Annual surplus $102,123 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$2,365,228 · 90.0% of expenses

Management and office costs$234,780 · 8.9% of expenses

Fundraising$28,870 · 1.1% of expenses

See all reported dollar amounts

Revenue$2,731,001

Expenses$2,628,878

Assets$2,558,968

Income$2,721,406

Mission work (program services)$2,365,228

Fundraising$28,870

Grants given$406,989

Average grant$406,989

Management and general$234,780

Accounting fees$10,339

Investing fees$3,458

People

Leadership and board

Tax year 2025

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

REANNA SMITH-HAMBLINPRESIDENT/CEO · 40 hrs/week $187,251

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (24)

REANNA SMITH-HAMBLINPRESIDENT/CEO

MARK TURNERTREASURER

WENDE COSBYSECRETARY

WAYNE TURCHETTADIRECTOR

TIM DENHAMDIRECTOR

SEAN RAMEYDIRECTOR

SAMUEL L CILONE JRDIRECTOR

SAMANTHA MENNIEDIRECTOR

ROB WATSONDIRECTOR

PAUL THOMPSONDIRECTOR

MELISSA MARVELDIRECTOR

MARY MULLINSDIRECTOR

AARON LOWEDIRECTOR

MARK LERICOSDIRECTOR

MARK HOGGDIRECTOR

KENIEDRA HARGROVEDIRECTOR

KELLEY TROUTMANDIRECTOR

ISRAEL CUENCADIRECTOR

DEJA DOWNEYDIRECTOR

CHRIS TAYLORCHAIR

CHARLES HUTCHINSDIRECTOR

BLAINE ADAMSDIRECTOR

AMY LETKEDIRECTOR

AARON MCGAHEEDIRECTOR

About this charity

Recognized since: January 1948
Location: 13104 EASTPOINT PARK BOULEVARD, LOUISVILLE, KY 40223
County: Jefferson
In care of: REANNA SMITH-HAMBLIN
Primary officer: REANNA SMITH-HAMBLIN, PRESIDENT/CEO

How to reach them

WebsiteVisit the charity’s website Phone(502) 583-1492

Filing and classification

Latest tax year: 2025
Tax period began: January 1, 2025
Return type: 990
Tax preparer: JONES NALE & MATTINGLY PLC
NTEE classification: Education (B)
IRS tax category: Education
Grant-giving organization: Yes