MEMPHIS CONVENTION & VISITORS BUREAU D/B/A MEMPHIS TOURISM CORP Charity Report

Public IRS 990 nonprofit record

MEMPHIS CONVENTION & VISITORS BUREAU D/B/A MEMPHIS TOURISM CORP

EIN 62-1025301 · Professional Athletic Leagues (N80)

What they do

THE OFFICIAL DESTINATION MARKETING ORGANIZATION DEDICATED to ACTIVELY GROWING THE MEMPHIS and SHELBY COUNTY ECONOMY BY ATTRACTING VISITORS, CONVENTIONS and EVENTS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $87.30 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders30 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

194.50%of revenue went to mission work87.3% of expenses · Program services

$222.84spent for every $100 of revenueSpending was higher than revenue this year.

28.33%of revenue went to management and office costs12.7% of expenses

$1.80in assets for every $1 spent this yearSome assets cannot be spent right away.

84.3%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $13,057,805 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $678,307 for KEVIN G KANE (PRESIDENT/CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$10,630,308

Mission workProgram services$20,676,260194.50% of revenue87.3% of expenses

ManagementOffice and general costs$3,011,85328.33% of revenue12.7% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Total expenses$23,688,113222.84% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 87.3% mission · 12.7% management · 0.0% fundraisingTotal expenses: 222.84% of revenue

2023Expense mix: 84.8% mission · 15.2% management · 0.0% fundraisingTotal expenses: 87.42% of revenue

2022Expense mix: 82.9% mission · 17.1% management · 0.0% fundraisingTotal expenses: 88.82% of revenue

2021Expense mix: 82.3% mission · 17.7% management · 0.0% fundraisingTotal expenses: 78.71% of revenue

2019Expense mix: 84.2% mission · 15.8% management · 0.0% fundraisingTotal expenses: 85.95% of revenue

2018Expense mix: 83.6% mission · 16.4% management · 0.0% fundraisingTotal expenses: 86.86% of revenue

2017Expense mix: 83.9% mission · 16.1% management · 0.0% fundraisingTotal expenses: 85.12% of revenue

2016Expense mix: 83.8% mission · 16.2% management · 0.0% fundraisingTotal expenses: 65.52% of revenue

Money in and money out

Revenue$10,630,308

Expenses$23,688,113

Annual shortfall $13,057,805 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$20,676,260 · 87.3% of expenses

Management and office costs$3,011,853 · 12.7% of expenses

See all reported dollar amounts

Revenue$10,630,308

Expenses$23,688,113

Assets$42,712,994

Income$10,638,178

Contributions$8,964,180

Mission work (program services)$20,676,260

Grants given$5,188,992

Average grant$5,188,992

Management and general$3,011,853

Stocks and bonds$8,516,236

Accounting fees$33,794

Investing fees$41,246

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

KEVIN G KANEPRESIDENT/CEO · 40 hrs/week $678,307Base $619,342 · Other $58,965

LINDA SAWYERCAO/CFO · 40 hrs/week $309,973Base $272,042 · Other $37,931

MALVIN GIPSONEVP SALES, SPORTS & SERVIC · 40 hrs/week $307,916Base $266,175 · Other $41,741

REGENA BEARDENCMO · 40 hrs/week $284,648Base $248,167 · Other $36,481

KEVIN KERNVP - PUBLIC RELATIONS · 40 hrs/week $223,324Base $196,860 · Other $26,464

KERMIT MADISONSR. NATIONAL SALES DIRECTO · 40 hrs/week $184,924Base $161,320 · Other $23,604

PATRICK AVERSANATIONAL SALES DIRECTOR · 40 hrs/week $175,999Base $131,437 · Other $44,562

BRANDON BENSONNATIONAL SALES DIRECTOR · 40 hrs/week $149,046Base $128,252 · Other $20,794

LISA CATRONGLOBAL TRADE & TRAVEL DIRECTOR · 40 hrs/week $141,867Base $127,050 · Other $14,817

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (30)

KEVIN G KANEPRESIDENT/CEO

LINDA SAWYERCAO/CFO

MALVIN GIPSONEVP SALES, SPORTS & SERVIC

REGENA BEARDENCMO

KEVIN KERNVP - PUBLIC RELATIONS

KERMIT MADISONSR. NATIONAL SALES DIRECTO

PATRICK AVERSANATIONAL SALES DIRECTOR

BRANDON BENSONNATIONAL SALES DIRECTOR

LISA CATRONGLOBAL TRADE & TRAVEL DIRECTOR

SHAWN CLAYTONBOARD MEMBER

ROSE FLENORLBOARD MEMBER

ZOE KAHRBOARD MEMBER

STACY WRIGHTBOARD MEMBER

TED TOWNSENDBOARD MEMBER

TERRY BLUETREASURER

TOM GOODWINBOARD MEMBER

VEGA AJAMUBOARD MEMBER

YANCY VILLABOARD MEMBER

ARTURO AZCARATEBOARD MEMBER

PAT MITCHELL-WORLEYBOARD MEMBER

MIKE MILLERBOARD MEMBER

JONATHAN MITCHELLBOARD MEMBER

JOHN PUGLIESEBOARD MEMBER

JIM LOSAPIOBOARD MEMBER

HAROLD GRAETERVICE CHAIR

DOUG BROWNEPRESIDENT

DAVID MAYBOARD MEMBER

CRAIG UNGERSECRETARY

CINDY BREWERBOARD MEMBER

BOO MITCHELLBOARD MEMBER

About this charity

Recognized since: January 1978
Location: 47 UNION AVE, MEMPHIS, TN 38103-2427
County: Shelby
In care of: KEVIN KANE
Primary officer: KEVIN KANE, PRESIDENT/CEO

How to reach them

WebsiteVisit the charity’s website Phone(901) 543-5300

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: REYNOLDS BONE & GRIESBECK PLC
NTEE classification: Professional Athletic Leagues (N80)
IRS tax category: Professional Athletic Leagues
Grant-giving organization: Yes