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SONOMA COUNTY TOURISM BUREAU

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Public IRS 990 nonprofit record

SONOMA COUNTY TOURISM BUREAU

EIN 65-1241411 · Chambers of Commerce & Business Leagues (S41)

What they do

THE MISSION of SONOMA COUNTY TOURISM BUREAU is to PROMOTE SONOMA COUNTY AS A PREMIER OVERNIGHT DESTINATION WITH UNIQUE and DIVERSE EXPERIENCES.

Before you give

Should I give to this charity?

Easy charity check
Look at where the money went

Of every $100 spent, about $78.30 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders26 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

77.65%of revenue went to mission work78.3% of expenses · Program services
$99.19spent for every $100 of revenueRevenue covered expenses this year.
$0.77in assets for every $1 spent this yearSome assets cannot be spent right away.
97.8%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

  1. Who did you help? Ask for a recent story or report that shows real results.
  2. What will my money do? Ask exactly what your gift will pay for.
  3. Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $338,216 for CLAUDIA VECCHIO (PRESIDENT/CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$9,249,872
Mission workProgram services$7,182,12377.65% of revenue78.3% of expenses
ManagementOffice and general costs0.00% of revenue0.0% of expenses
FundraisingAsking for donations0.00% of revenue0.0% of expenses
Revenue left after expensesReported annual surplus$75,1610.81% of revenueShown in gray on the chart
Total expenses$9,174,71199.19% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails
2024CurrentExpense mix: 78.3% mission · 0.0% management · 0.0% fundraisingTotal expenses: 99.19% of revenue
2023Expense mix: 80.6% mission · 0.0% management · 0.0% fundraisingTotal expenses: 100.57% of revenue
2022Expense mix: 82.8% mission · 0.0% management · 0.0% fundraisingTotal expenses: 119.94% of revenue
2021Expense mix: 82.8% mission · 0.0% management · 0.0% fundraisingTotal expenses: 89.73% of revenue
2020Expense mix: 76.5% mission · 0.0% management · 0.0% fundraisingTotal expenses: 82.71% of revenue
2019Expense mix: 75.7% mission · 0.0% management · 0.0% fundraisingTotal expenses: 99.70% of revenue

Money in and money out

Revenue$9,249,872
Expenses$9,174,711
Annual surplus $75,161 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$7,182,123 · 78.3% of expenses
See all reported dollar amounts
Revenue$9,249,872
Expenses$9,174,711
Assets$7,098,396
Income$9,343,270
Contributions$9,045,704
Mission work (program services)$7,182,123
Accounting fees$34,795
People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation
CLAUDIA VECCHIOPRESIDENT/CEO · 40 hrs/week $338,216Base $325,949 · Other $12,267
JONATHAN WESTOMVP BUSINESS DEVELOPMENT · 40 hrs/week $217,015Base $198,061 · Other $18,954
LORI ANGSTADTVP FINANCE & OPERATIONS · 40 hrs/week $200,071Base $187,324 · Other $12,747
KELLY BASS SEIBELVP COMMUNITY ENGAGEMENT · 40 hrs/week $184,354Base $176,064 · Other $8,290
FRANK FILICEVP MARKETING & COMMUNICATI · 40 hrs/week $171,641Base $163,397 · Other $8,244

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (26)

CLAUDIA VECCHIOPRESIDENT/CEO

JONATHAN WESTOMVP BUSINESS DEVELOPMENT

LORI ANGSTADTVP FINANCE & OPERATIONS

KELLY BASS SEIBELVP COMMUNITY ENGAGEMENT

FRANK FILICEVP MARKETING & COMMUNICATI

KARIM IKRIMAHDIRECTOR

TONY PACE EXITED 525DIRECTOR

TIM ZAHNERDIRECTOR

THERA BUTTARODIRECTOR

SCOTT ALONSODIRECTOR

MONICA HUBERT EXITED 1124DIRECTOR

MICHAEL COLLINS JOINED 525DIRECTOR

MARGARET GRAHAMEDIRECTOR

KIRSTYNE LANGEDIRECTOR

KIRK LOKDIRECTOR

KEO HORNBOSTELVICE CHAIR

ANDREA GRIFFINDIRECTOR

JOE BARTOLOMEIDIRECTOR

JENNIFER BUFFODIRECTOR

CRISTA LUEDTKEDIRECTOR

CAROLINE SHAWDIRECTOR

BRIAN SOMMER EXITED 1124DIRECTOR

BRIAN MARCHICHAIR

BRANDON MRKVICKADIRECTOR

BERT RANGELSECRETARY

BENJAMIN BAILEY JOINED 525DIRECTOR

About this charity

Recognized since
January 2005
Location
400 AVIATION ROAD 500, SANTA ROSA, CA 95403
County
Sonoma
In care of
CLAUDIA VECCHIO
Primary officer
CLAUDIA VECCHIO, PRESIDENT/CEO

How to reach them

Filing and classification

Latest tax year
2024
Tax period began
July 1, 2024
Return type
990
Tax preparer
SORREN INC
NTEE classification
Chambers of Commerce & Business Leagues (S41)
IRS tax category
Chambers of Commerce & Business Leagues

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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