BAY AREA DISCOVERY MUSEUM Charity Report

Public IRS 990 nonprofit record

BAY AREA DISCOVERY MUSEUM

EIN 68-0033227 · Arts, Culture & Humanities (A520)

What they do

WE CREATE PLAYFUL LEARNING EXPERIENCES THAT INSPIRE A PASSION for DISCOVERY IN EVERY CHILD.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $79.30 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders39 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

96.72%of revenue went to mission work79.3% of expenses · Program services

6.50%of revenue went to fundraising5.3% of expenses

$122.03spent for every $100 of revenueSpending was higher than revenue this year.

18.80%of revenue went to management and office costs15.4% of expenses

$1.67in assets for every $1 spent this yearSome assets cannot be spent right away.

36.5%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $2,015,799 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $274,745 for KELLY MCKINLEY (CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$9,151,862

Mission workProgram services$8,851,89496.72% of revenue79.3% of expenses

ManagementOffice and general costs$1,720,91018.80% of revenue15.4% of expenses

FundraisingAsking for donations$594,8576.50% of revenue5.3% of expenses

Total expenses$11,167,661122.03% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 79.3% mission · 15.4% management · 5.3% fundraisingTotal expenses: 122.03% of revenue

2023Expense mix: 70.1% mission · 19.9% management · 10.0% fundraisingTotal expenses: 127.09% of revenue

2022Expense mix: 70.5% mission · 18.8% management · 10.8% fundraisingTotal expenses: 131.46% of revenue

2021Expense mix: 63.4% mission · 26.1% management · 10.5% fundraisingTotal expenses: 93.51% of revenue

2020Expense mix: 50.3% mission · 39.9% management · 9.8% fundraisingTotal expenses: 103.04% of revenue

2019Expense mix: 72.4% mission · 17.5% management · 10.2% fundraisingTotal expenses: 67.26% of revenue

2018Expense mix: 74.9% mission · 11.8% management · 13.3% fundraisingTotal expenses: 66.57% of revenue

2017Expense mix: 77.3% mission · 11.0% management · 11.7% fundraisingTotal expenses: 68.90% of revenue

Money in and money out

Revenue$9,151,862

Expenses$11,167,661

Annual shortfall $2,015,799 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$8,851,894 · 79.3% of expenses

Management and office costs$1,720,910 · 15.4% of expenses

Fundraising$594,857 · 5.3% of expenses

See all reported dollar amounts

Revenue$9,151,862

Expenses$11,167,661

Assets$18,627,381

Income$8,849,996

Contributions$3,341,774

Mission work (program services)$8,851,894

Fundraising$594,857

Management and general$1,720,910

Executive compensation (total)$403,821

Accounting fees$45,115

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

KELLY MCKINLEYCEO · 40 hrs/week $274,745Base $274,000 · Other $745

DENISE MARICADIRECTOR OF DEVELOPMENT · 40 hrs/week $173,092Base $172,299 · Other $793

DREW SARRATOREDIR OF PLAYFUL LEARNING · 40 hrs/week $166,469Base $158,983 · Other $7,486

JANUS KARCZDIR OF MKTNG & VISITING SE · 40 hrs/week $146,965Base $139,624 · Other $7,341

DALJIT MEHANGERCONTROLLER · 40 hrs/week $142,347Base $134,465 · Other $7,882

MONICA BONNYCFOO (THU 7/25) · 40 hrs/week $128,860Base $114,303 · Other $14,557

MICHELLE RANDALLHEAD OF RESEARCH AND EVALU · 40 hrs/week $118,798Base $107,088 · Other $11,710

CONRAD MEYERSHEAD OF FACILITIES & EXHIB · 40 hrs/week $116,001Base $108,349 · Other $7,652

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (39)

KELLY MCKINLEYCEO

DENISE MARICADIRECTOR OF DEVELOPMENT

DREW SARRATOREDIR OF PLAYFUL LEARNING

JANUS KARCZDIR OF MKTNG & VISITING SE

DALJIT MEHANGERCONTROLLER

MONICA BONNYCFOO (THU 7/25)

MICHELLE RANDALLHEAD OF RESEARCH AND EVALU

CONRAD MEYERSHEAD OF FACILITIES & EXHIB

SUDARSHAN SUDI JAINTRUSTEE

WHITNEY WILDRICK JONESTRUSTEE

LAURA NICHOLTRUSTEE

VANESSA FAMULENERTRUSTEE

LEXIE FISHER GEORGESECRETARY

LIAN EOYANGTRUSTEE

LIGAYA TICHYTRUSTEE

LINDSAY BROWNBOARD VICE CHAIR

TOBY BROWNTRUSTEE

SAM SELLERSTRUSTEE

LIZ FARALLITRUSTEE

JAMES POTTSTRUSTEE

NICOLE ELLIOTT-KARVOSKYTRUSTEE

PRIYA PAITRUSTEE

RAMEEZ DOSSABOARD CHAIR

KATIE THIRYTRUSTEE

ALIX ROGERS FLYNNTRUSTEE

ISHANAA RAMBACHANTRUSTEE

GENELLE KAHANTRUSTEE

FRANCHESCA HASHIMTRUSTEE

DAVID HAMSHERTRUSTEE

DANA MAROHN SPILIOTISTREASURER

CHRISTINA MILLIKINTRUSTEE

CHRIS KIMTRUSTEE

CHIAN GONGTRUSTEE

CHARLTON GHOLSONTRUSTEE

CAROLINE HOEVELERTRUSTEE

AUSTIN BOWERSTRUSTEE

APRIL KUPPERTRUSTEE

ANNA NORDBERGTRUSTEE

ALLISON EISENHARDTTRUSTEE

About this charity

Recognized since: January 1984
Location: 557 MCREYNOLDS ROAD, SAUSALITO, CA 94965
County: Marin
In care of: KELLY MCKINLEY
Primary officer: KELLY MCKINLEY, CEO

How to reach them

WebsiteVisit the charity’s website Emailcontact@badm.org Phone(415) 339-3900

Filing and classification

Latest tax year: 2024
Tax period began: September 1, 2024
Return type: 990
Tax preparer: ARMANINO ADVISORY LLC
NTEE classification: Arts, Culture & Humanities (A520)
IRS tax category: Museums