CALIFORNIA TRAVEL AND TOURISM COMMISSION
EIN 68-0408095 · Chambers of Commerce & Business Leagues (S41)
What they do
VISIT CALIFORNIA is A NON-PROFIT ORGANIZATION WITH A MISSION to DEVELOP and MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATES TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.
Should I give to this charity?
Basic public information is available, but it is not enough to judge how well donations are used. Ask the charity for a current spending breakdown and results.
Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.
Basic facts we verified
IRS warning checkNo IRS revocation warning appears in this data.
Money report from 2024The charity has a recent tax report to read.
They explain their jobThe charity tells us what it is trying to do.
They name their leaders46 people are listed in the latest report.
You can reach themThey list contact information, so you can ask questions.
Money made simple
Ask these three easy questions
- Who did you help? Ask for a recent story or report that shows real results.
- What will my money do? Ask exactly what your gift will pay for.
- Is this really the charity? Give only through its official website or confirmed phone number.
Worth asking: Expenses exceeded revenue by $10,262,453 this year. Ask whether that was planned or caused by a one-time event.
Pay context: The highest compensation shown in this filing is $2,385,803 for CAROLINE BETETA-WHITNEY (PRESIDENT AND CEO). Compare pay with organizations of similar size and complexity.
Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.
Financial picture
A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.
Money in and money out
See all reported dollar amounts
Leadership and board
Names, titles, time, and compensation below are reported by the organization on its Form 990.
People reported as paid
Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.
See everyone listed on the board or leadership roster (46)
CAROLINE BETETA-WHITNEYPRESIDENT AND CEO
MATTHEW SABATINNI-DILEGAMECHIEF OPERATING OFFICER
LYNN CARPENTERSVP OF MARKETING
RYAN BECKERSVP OF COMMUNICATIONS & STRATEGY
SCOTT PLAMONDONLEGAL COUNSEL
LEONA REEDVP OF GLOBAL MARKETING
ERIKA DIPROFIOAVP OF GLOBAL BRAND ADVERTISING
ANGIE PAPPASAVP OF EXTERNAL AFFAIRS & MEDIA RELATIONS
JENNIFER MONTERO - DIRECTOR OFINTERNATIONAL MARKETING (THRU 09/24)
SCOTT STROBLCOMMISSIONER
PETER CLARKECOMMISSIONER (THRU 10/24)
PETER HUMIGCOMMISSIONER (AS OF 03/25)
REED KANDALAFTCOMMISSIONER
RIPTON MELHADOCOMMISSIONER
ROBERT GLEASONCOMMISSIONER
RON COHENCOMMISSIONER
BENJAMIN WEBSTERCOMMISSIONER
SANDRA FLETCHERCOMMISSIONER
AMAR TANKHACOMMISSIONER (AS OF 10/24)
NOREEN MARTINCOMMISSIONER
SCOTT WHITECOMMISSIONER
SHUAIB BULHANCOMMISSIONER
SIMA PATELCOMMISSIONER
STEPHEN REVETRIACOMMISSIONER
TED SELOGIECOMMISSIONER (THRU 03/25)
TERRY LEWISCOMMISSIONER (AS OF 07/24)
TERRY MACRAECOMMISSIONER (THRU 07/24)
TOM KLEINCOMMISSIONER
JULIUS ROBINSONCOMMISSIONER (AS OF 03/25)
DANIEL HALPERNCOMMISSIONER
GARY THOMASCOMMISSIONER (AS OF 07/24)
GERI GOMESCOMMISSIONER (AS OF 10/24)
JEFF DOANECOMMISSIONER (AS OF 03/25)
JIM BURBACOMMISSIONER
JOHN KELLIHERCOMMISSIONER
JOHN SHEPERDSONCOMMISSIONER
JULIE COKER - VICECHAIR OF MARKETING (THRU 11/24)
DEE DEE MYERSCOMMISSIONER
KEN POTROCK - COMMISSIONER(THRU 3/25)/VICE CHAIR OF MARKETING
KEVIN BASSCOMMISSIONER
KEVIN FAT - CHIEF FISCALOFFICER/TREASURER (THRU 06/25)
KURT STOCKSCOMMISSIONER
DAN GORDONCHAIR
CARLA MURRAY - VICECHAIR OF OPERATIONS (THRU 03/25)
BOBBIE SINGH-ALLENCOMMISSIONER (THRU 08/24)
MICHAEL DUNNECOMMISSIONER (THRU 07/24)
About this charity
- Recognized since
- January 1999
- Location
- 555 CAPITOL MALL STE 1100, SACRAMENTO, CA 95814-4601
- County
- Sacramento
- In care of
- CAROLINE BETETA-WHITNEY
- Primary officer
- CAROLINE BETETA-WHITNEY, PRESIDENT/CEO
How to reach them
Filing and classification
- Latest tax year
- 2024
- Tax period began
- July 1, 2024
- Return type
- 990
- Tax preparer
- BAKER TILLY ADVISORY GROUP LP
- NTEE classification
- Chambers of Commerce & Business Leagues (S41)
- IRS tax category
- Chambers of Commerce & Business Leagues
- Grant-giving organization
- Yes