UNITED WAY OF NORMAN INC Charity Report

Public IRS 990 nonprofit record

UNITED WAY OF NORMAN INC

EIN 73-0668684 · Philanthropy, Voluntarism & Grantmaking Foundations (T)

What they do

The Mission of United Way of Norman is to Improve Lives By Mobilizing The Caring Power of Our Community. We Do This By Working to Advance The Common Good By Addressing The Most Critical Problems Facing Our Community. Alongside Community Partners, We Assess The Need, Develop Strategies to Address The Top Priority Issues, Mobilize Partners and Resources to Implement The Plan, and Measure Our Results and Report Our Impact to The Community.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $80.90 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders37 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

82.91%of revenue went to mission work80.9% of expenses · Program services

9.50%of revenue went to fundraising9.3% of expenses

$102.44spent for every $100 of revenueSpending was higher than revenue this year.

10.03%of revenue went to management and office costs9.8% of expenses

$1.20in assets for every $1 spent this yearSome assets cannot be spent right away.

94.3%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $39,979 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $104,086 for KATHY HOLDER (SENIOR VICE PRESIDENT). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$1,637,649

Mission workProgram services$1,357,70782.91% of revenue80.9% of expenses

ManagementOffice and general costs$164,31610.03% of revenue9.8% of expenses

FundraisingAsking for donations$155,6059.50% of revenue9.3% of expenses

Total expenses$1,677,628102.44% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 80.9% mission · 9.8% management · 9.3% fundraisingTotal expenses: 102.44% of revenue

2023Expense mix: 89.8% mission · 4.6% management · 5.6% fundraisingTotal expenses: 94.28% of revenue

2022Expense mix: 83.5% mission · 7.1% management · 9.4% fundraisingTotal expenses: 89.66% of revenue

2021Expense mix: 85.3% mission · 7.1% management · 7.6% fundraisingTotal expenses: 94.59% of revenue

2020Expense mix: 86.5% mission · 6.3% management · 7.2% fundraisingTotal expenses: 92.21% of revenue

2019Expense mix: 87.7% mission · 5.9% management · 6.4% fundraisingTotal expenses: 86.99% of revenue

2018Expense mix: 85.8% mission · 4.4% management · 9.8% fundraisingTotal expenses: 99.21% of revenue

2017Expense mix: 82.5% mission · 5.2% management · 12.3% fundraisingTotal expenses: 101.67% of revenue

Money in and money out

Revenue$1,637,649

Expenses$1,677,628

Annual shortfall $39,979 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$1,357,707 · 80.9% of expenses

Management and office costs$164,316 · 9.8% of expenses

Fundraising$155,605 · 9.3% of expenses

See all reported dollar amounts

Revenue$1,637,649

Expenses$1,677,628

Assets$2,007,657

Income$1,661,845

Contributions$1,543,820

Mission work (program services)$1,357,707

Fundraising$155,605

Grants given$11,217,361

Average grant$54,719

Management and general$164,316

Accounting fees$47,101

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

KATHY HOLDERSENIOR VICE PRESIDENT · 40 hrs/week $104,086Base $92,650 · Other $11,436

DAREN WILSONPRESIDENT/CEO · 40 hrs/week $35,938Base $32,391 · Other $3,547

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (37)

KATHY HOLDERSENIOR VICE PRESIDENT

DAREN WILSONPRESIDENT/CEO

SCOTT BECKBOARD MEMBER

KRISTI MORGANBOARD MEMBER

LISA DIONISIOBOARD MEMBER (BEG 01/25)

MANDY MUMMABOARD MEMBER (UNTIL 08/24)

MARK KRITTENBRINKCAMPAIGN CHAIR (BEG 05/25)

NINA WADLEYBOARD MEMBER

PATTI TRUESDELLCOUNCIL CHAIR

ROBERT BIDELMANBOARD MEMBER

RONDA MCKOWNBOARD MEMBER

VICKY BUMGARNERBOARD MEMBER

SCOTT HOFMANNBOARD MEMBER

SEAN FULLERCOUNCIL CHAIR (UNTIL 12/24)

SHAUN MCGINNISBOARD MEMBER

STACY REEDERBOARD MEMBER

STEVE MCDANIELBOARD MEMBER (BEG 01/25)

TIFFANY DIXONBOARD MEMBER (UNTIL 11/24)

VERNON HOOKSBOARD MEMBER

AUTUMN MCMAHONCAMPAIGN CHAIR (BEG 05/25)

ELAINE PURVISBOARD MEMBER

BELINDA HYPPOLITE CHAIRMAN(AS OF JAN) / VICE CHAIR (JULY-DEC)

BRANDON HOPPER VICE CHAIRMAN(AS OF JAN) / TREASURER (JULY-DEC)

CARLA ATKINSONBOARD MEMBER (BEG 01/25)

CASEY VINYARDBOARD MEMBER

CHLOE SHI ODOMBOARD MEMBER (UNTIL 12/24)

CHRISTA SIMMONSBOARD MEMBER

DANA RIEGER PAST CHAIR(AS OF JAN) / CHAIRMAN (JULY-DEC)

DARREL PYLEBOARD MEMBER

KIMBERLEE ADAMSBOARD MEMBER

GARY CAVINSBOARD MEMBER

GINA MITCHELLBOARD MEMBER (BEG 01/25)

GLORIA STICECOUNCIL CHAIR (UNTIL 12/24)

JASON CASEYCAMPAIGN CHAIR (UNTIL 12/24)

JOSH EDGE TREASURER(AS OF JAN) / BOARD MEMBER (JULY-DEC)

JULIE VENABLESBOARD MEMBER

JUSTIN YAHOLABOARD MEMBER

About this charity

Recognized since: January 1969
Location: 5701 24TH AVE NW SUITE 110, NORMAN, OK 73069-0000
County: Cleveland
In care of: Daren Wilson
Primary officer: Daren Wilson, President/CEO

How to reach them

WebsiteVisit the charity’s website Phone(405) 329-2025

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: EIDE BAILLY LLP
NTEE classification: Philanthropy, Voluntarism & Grantmaking Foundations (T)
IRS tax category: Philanthropy, Voluntarism & Grantmaking Foundations
Grant-giving organization: Yes