COTTON BOWL ATHLETIC ASSOCIATION Charity Report

Public IRS 990 nonprofit record

COTTON BOWL ATHLETIC ASSOCIATION

EIN 75-0863843 · Recreation & Sports (N650)

What they do

THE MISSION is to PRESENT THE MOST INNOVATIVE of ALL COLLEGE FOOTBALL BOWL GAMES and to BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES for UNIVERSITIES, STUDENT ATHLETES, SPONSORS and THE COMMUNITY.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $93.80 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders99 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

77.82%of revenue went to mission work93.8% of expenses · Program services

$82.96spent for every $100 of revenueRevenue covered expenses this year.

5.13%of revenue went to management and office costs6.2% of expenses

$2.21in assets for every $1 spent this yearSome assets cannot be spent right away.

12.8%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $1,134,939 for RICK BAKER (PRESIDENT / CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$20,990,780

Mission workProgram services$16,335,50977.82% of revenue93.8% of expenses

ManagementOffice and general costs$1,077,7315.13% of revenue6.2% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$3,577,54017.04% of revenueShown in gray on the chart

Total expenses$17,413,24082.96% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 93.8% mission · 6.2% management · 0.0% fundraisingTotal expenses: 82.96% of revenue

2023Expense mix: 92.7% mission · 7.3% management · 0.0% fundraisingTotal expenses: 78.56% of revenue

2022Expense mix: 93.2% mission · 6.8% management · 0.0% fundraisingTotal expenses: 85.80% of revenue

2021Expense mix: 93.5% mission · 6.5% management · 0.0% fundraisingTotal expenses: 79.81% of revenue

2020Expense mix: 90.9% mission · 9.1% management · 0.0% fundraisingTotal expenses: 73.30% of revenue

2019Expense mix: 90.6% mission · 9.4% management · 0.0% fundraisingTotal expenses: 86.05% of revenue

2018Expense mix: 93.0% mission · 7.0% management · 0.0% fundraisingTotal expenses: 86.60% of revenue

2017Expense mix: 92.1% mission · 7.9% management · 0.0% fundraisingTotal expenses: 89.19% of revenue

Money in and money out

Revenue$20,990,780

Expenses$17,413,240

Annual surplus $3,577,540 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$16,335,509 · 93.8% of expenses

Management and office costs$1,077,731 · 6.2% of expenses

See all reported dollar amounts

Revenue$20,990,780

Expenses$17,413,240

Assets$38,442,768

Income$24,878,021

Contributions$2,681,550

Mission work (program services)$16,335,509

Grants given$25,651,620

Average grant$1,973,202

Management and general$1,077,731

Accounting fees$83,134

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

RICK BAKERPRESIDENT / CEO · 40 hrs/week $1,134,939Base $978,047 · Other $156,892

MARTY MACINNISCOO / CFO · 40 hrs/week $692,818Base $589,549 · Other $103,269

MICHAEL KONRADISENIOR VP EXTERNAL AFFAIRS · 40 hrs/week $415,931Base $345,075 · Other $70,856

AMY SCOTTVP OF TICKET SALES & SERVICES · 40 hrs/week $253,871Base $200,120 · Other $53,751

KELLY H NEWELLVP OF CREATIVE & GUEST SERVICE · 40 hrs/week $230,851Base $178,736 · Other $52,115

WILL ESTELDIRECTOR OF STADIUM OPERATIONS · 40 hrs/week $173,719Base $126,206 · Other $47,513

SCOTTIE RODGERSDIRECTOR OF COMMUNICATIONS · 40 hrs/week $171,504Base $142,506 · Other $28,998

TIFFANY RAUSCHKOLBDIRECTOR OF TICKET OPERATIONS · 40 hrs/week $155,459Base $133,520 · Other $21,939

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (99)

RICK BAKERPRESIDENT / CEO

MARTY MACINNISCOO / CFO

MICHAEL KONRADISENIOR VP EXTERNAL AFFAIRS

AMY SCOTTVP OF TICKET SALES & SERVICES

KELLY H NEWELLVP OF CREATIVE & GUEST SERVICE

WILL ESTELDIRECTOR OF STADIUM OPERATIONS

SCOTTIE RODGERSDIRECTOR OF COMMUNICATIONS

TIFFANY RAUSCHKOLBDIRECTOR OF TICKET OPERATIONS

KETRIC SANFORDDIRECTOR

JOHN SCOVELLDIRECTOR

MATTHEW A KAIRISDIRECTOR

MATTHEW BOWMANDIRECTOR

WILLIAM REEDERDIRECTOR

MANDY PRICEDIRECTOR

LARRY CANTRELLDIRECTOR

JOHN STEINMETZDIRECTOR

LANE CONNERDIRECTOR

LANCE BARROWDIRECTOR

KYLE MANLEYVICE CHAIR

KEVIN WATLERDIRECTOR

KELVIN WALKERCHAIR

KELLY ANN DOHERTYDIRECTOR

KATHY SAUNDERSDIRECTOR

KASEY PIPESDIRECTOR

KAREN WILSON-TORRESDIRECTOR

JULIE BOSCHEDIRECTOR

JOSEPH DEWOODYDIRECTOR

JOHN STEWARTDIRECTOR

RYAN LONGDIRECTOR

ALI GREENWOODDIRECTOR

WILLIAM JACKMANVICE CHAIR

W MIKE BAGGETTDIRECTOR

VICKIE YAKUNINDIRECTOR

TODD MACSUGADIRECTOR

TIM LEAHYDIRECTOR

TERRANCE HENDERSONSECRETARY

STEPHEN LUSKEYDIRECTOR

STEPHEN JONESDIRECTOR

RYAN WALDRONDIRECTOR

MIKE HENDERSONDIRECTOR

RON DEFEODIRECTOR

ROLAND BURNSDIRECTOR

ROD JONESDIRECTOR

ROBERT SMITHDIRECTOR

ROBBIE BATYDIRECTOR

RAMSAY WOODALLDIRECTOR

NICK HENDERSONDIRECTOR

MONICA PAULDIRECTOR

MONICA CHRISTOPHERCHAIR-ELECT

MIKE SWEETDIRECTOR

BRY PATTONDIRECTOR

DARRELL HERNANDEZDIRECTOR

DANIEL NOVAKOVDIRECTOR

CRAIG BAKERDIRECTOR

COLE DULANEYDIRECTOR

CINDY HOURIGANDIRECTOR

CHRISTOPHER ROYDIRECTOR

CHRISTIAN RODRIGUEZTREASURER

CHARLES HENDERSONDIRECTOR

CHAD ESTISDIRECTOR

CARL ICEPAST CHAIRMAN

CAMILLE BARTONDIRECTOR

BUDDY DIKEDIRECTOR

DAT NGUYENDIRECTOR

BRUCE ROYDIRECTOR

BRUCE GADDDIRECTOR

BRENT DERAADDIRECTOR

BRAD SHAMDIRECTOR

BRAD RAMSEYDIRECTOR

BLAKE WILEYVICE CHAIR

BAXTER BILLINGSLEYDIRECTOR

BAKER MONTGOMERYDIRECTOR

ASHLEY ZICKEFOOSEDIRECTOR

ANDREW SPRINGATEDIRECTOR

ANDREW LAUCKDIRECTOR

GRIFFIN PERRYDIRECTOR

JIM WILLIAMS JRDIRECTOR

JIM RAY SMITHDIRECTOR

JEREMY MCGOWNDIRECTOR

JEFF MONTGOMERYDIRECTOR

JEFF MATTHEWSDIRECTOR

JEFF FEHLISDIRECTOR

JAY MCAULEYDIRECTOR

JASON DIXONDIRECTOR

JAKE WAGNERDIRECTOR

ISABELL NOVAKOV HIGGINBOTHAMDIRECTOR

HEATH CHEEKDIRECTOR

JOHN CRAWFORDDIRECTOR

GREG OLIVERDIRECTOR

GREG LEFTWICHDIRECTOR

GILLIAN BREIDENBACHVICE CHAIR

FRED MCCLUREDIRECTOR

FIN EWINGDIRECTOR

ERIC WINTONDIRECTOR

ELIZABETH BENTRUPDIRECTOR

DR JOHN FIELD SCOVELL IIIDIRECTOR

DERRICK WILSONDIRECTOR

DENTON WALKER IIIDIRECTOR

DAVE BROWNIMMEDIATE PAST CHAIR

About this charity

Recognized since: January 1953
Location: 1 AT T WAY, ARLINGTON, TX 76011-6143
County: Tarrant
In care of: % MARTY MACINNIS
Primary officer: RICK baker, PRESIDENT/CEO

How to reach them

WebsiteVisit the charity’s website Emailcoach@cottonbowl.com Phone(817) 892-4800

Filing and classification

Latest tax year: 2024
Tax period began: May 1, 2024
Return type: 990
Tax preparer: BRUCE E BERNSTIEN & ASSOCIATES
NTEE classification: Recreation & Sports (N650)
Grant-giving organization: Yes