DALLAS ADVERTISING LEAGUE Charity Report

Public IRS 990 nonprofit record

DALLAS ADVERTISING LEAGUE

EIN 75-1245441 · Business & Industry (S40)

What they do

Our Mission is To: Provide Thought Leadership By Discussing The Latest Trends In Technology Creativity and Marketing. Protect and Promote Advertising Within All Levels of Government. Honor Advertising Excellence. Support and Grow Future Industry Leaders Via Our Educational Foundation. Promote Diversity In Advertising

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $0.00 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2023The report may be old. Ask for a newer one.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders22 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

$78.68spent for every $100 of revenueRevenue covered expenses this year.

25.34%of revenue went to management and office costs32.2% of expenses

$1.03in assets for every $1 spent this yearSome assets cannot be spent right away.

18.7%of its money came from giftsOther money may come from services or investments.

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Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2023

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$154,839

Mission workProgram services0.00% of revenue0.0% of expenses

ManagementOffice and general costs$39,23125.34% of revenue32.2% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$33,01821.32% of revenueShown in gray on the chart

Total expenses$121,82178.68% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2023CurrentExpense mix: 0.0% mission · 32.2% management · 0.0% fundraisingTotal expenses: 78.68% of revenue

2022Expense mix: 99.9% mission · 18.9% management · 6.0% fundraisingTotal expenses: 150.13% of revenue

2021Expense mix: 100.0% mission · 0.0% management · 0.0% fundraisingTotal expenses: 89.35% of revenue

2019Expense mix: 0.0% mission · 7.0% management · 0.0% fundraisingTotal expenses: 82.51% of revenue

2018Expense mix: 0.0% mission · 7.2% management · 0.0% fundraisingTotal expenses: 111.17% of revenue

2017Expense mix: 0.0% mission · 33.0% management · 0.0% fundraisingTotal expenses: 80.93% of revenue

2016Expense mix: 74.4% mission · 25.6% management · 0.0% fundraisingTotal expenses: 105.91% of revenue

Money in and money out

Revenue$154,839

Expenses$121,821

Annual surplus $33,018 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Management and office costs$39,231 · 32.2% of expenses

See all reported dollar amounts

Revenue$154,839

Expenses$121,821

Assets$125,839

Income$217,204

Contributions$28,989

Management and general$39,231

Accounting fees$6,872

People

Leadership and board

Tax year 2023

Names, titles, time, and compensation below are reported by the organization on its Form 990.

No compensation was reported for these leaders. The complete board and leadership roster is shown below.

Board and leadership roster (22)

JAMES MARINBOARD MEMBER

TYLER FONVILLEBOARD MEMBER

STEPHANIE MASONBOARD MEMBER

MARC LIN2ND VP

LUKE BRYANTAD 2 PRESIDENT

LAUREL MCEUENBOARD MEMBER

KIRA STEARNSBOARD MEMBER

KEVIN COUCHBOARD MEMBER

JULIE HOLLOWAYBOARD MEMBER

JOEL DONSBOARD MEMBER

JIMMY ASAIMMEDIATE PAST PRESIDENT

AL REIDBOARD MEMBER

GRACE GARCIABOARD MEMBER

ELISABETH ZUERKERBOARD MEMBER

ELISA SILVABOARD MEMBER

DEJA SANDERSPRESIDENT

CESAR JASSOBOARD MEMBER

BRANDI RANDBOARD MEMBER

APRIL STEINBACHBOARD MEMBER

ANGELICA OCAMPOBOARD MEMBER

ANDRES DE LA CASA HUERTASBOARD MEMBER

AMBER TINKERBOARD MEMBER

About this charity

Recognized since: January 2015
Location: 14070 PROTON ROAD SUITE 100, DALLAS, TX 75244-3601
County: Dallas
In care of: % HILARY WATSON
Primary officer: Jimmy Asa, President

How to reach them

WebsiteVisit the charity’s website Phone(214) 803-8463 Officer phone(214) 740-0303

Filing and classification

Latest tax year: 2023
Tax period began: July 1, 2023
Return type: 990
Tax preparer: FINANCIAL AFFAIRS LLC
NTEE classification: Business & Industry (S40)
IRS tax category: Business & Industry