AMERICAN FUNDRAISING FOUNDATION INC Charity Report

Public IRS 990 nonprofit record

AMERICAN FUNDRAISING FOUNDATION INC

EIN 81-1160316

What they do

EACH YEAR, THE AMERICAN FUNDAISING FOUNDATION (AMFUND) CAREFULLY CHOOSES ORGANIZATIONS to DONATE FUNDS to IN ORDER to SUPPORT THE IMPORTANT MISSION of THOSE ORGANIZATIONS.LEVERAGING MORE THAN TWO DECADES of FUNDRAISING EXPERIENCE, AMFUND ALSO PROVIDES EXPERT EDUCATIONAL SUPPORT and TRAINING ON A WIDE VARIETY of TOPICS and OFFERS SUBJECT MATTER EXPERTISE THROUGH ITS SPEAKERS BUREAU for GROUPS RANGING IN SIZE FROM 12 to 500.THE GOLDEN PEAR, PROMINENTLY PART of AMFUNDS NEW LOGO, is DEEPLY ROOTED IN HISTORY AS WELL AS A MISSION. THROUGHOUT HISTORY, EVEN BEFORE THE WRITTEN WORD, THE PEAR HAS BEEN HONORED AS A SACRED FRUIT SIGNIFYING WISDOM, PROSPERITY, GOOD HEALTH, LONGEVITY, and FUTURE HAPPINESS-ALL THINGS AMFUND SEEKS for ITS NONPROFIT PARTNERS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $90.10 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2019The report may be old. Ask for a newer one.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders3 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

83.91%of revenue went to mission work90.1% of expenses · Program services

4.60%of revenue went to fundraising4.9% of expenses

$93.11spent for every $100 of revenueRevenue covered expenses this year.

4.60%of revenue went to management and office costs4.9% of expenses

$0.90in assets for every $1 spent this yearSome assets cannot be spent right away.

0.2%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $169,062 for DEBORAH MARSHALL (CHIEF OPERATING OFFICER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2019

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$16,136,083

Mission workProgram services$13,540,33783.91% of revenue90.1% of expenses

ManagementOffice and general costs$741,7514.60% of revenue4.9% of expenses

FundraisingAsking for donations$741,7514.60% of revenue4.9% of expenses

Revenue left after expensesReported annual surplus$1,112,2446.89% of revenueShown in gray on the chart

Total expenses$15,023,83993.11% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2019CurrentExpense mix: 90.1% mission · 4.9% management · 4.9% fundraisingTotal expenses: 93.11% of revenue

2018Expense mix: 92.2% mission · 3.9% management · 3.9% fundraisingTotal expenses: 80.54% of revenue

2016Expense mix: 91.1% mission · 4.7% management · 4.2% fundraisingTotal expenses: 98.76% of revenue

Money in and money out

Revenue$16,136,083

Expenses$15,023,839

Annual surplus $1,112,244 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$13,540,337 · 90.1% of expenses

Management and office costs$741,751 · 4.9% of expenses

Fundraising$741,751 · 4.9% of expenses

See all reported dollar amounts

Revenue$16,136,083

Expenses$15,023,839

Assets$13,489,394

Contributions$39,450

Mission work (program services)$13,540,337

Fundraising$741,751

Grants given$1,066,572

Average grant$9,968

Management and general$741,751

Accounting fees$1,500

People

Leadership and board

Tax year 2019

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

DEBORAH MARSHALLCHIEF OPERATING OFFICER · 70 hrs/week $169,062

BARBARA WESTCO-PRESIDENT · 50 hrs/week $130,000

WADE GENTHER-WESTCO-PRESIDENT · 50 hrs/week $130,000

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (3)

DEBORAH MARSHALLCHIEF OPERATING OFFICER

BARBARA WESTCO-PRESIDENT

WADE GENTHER-WESTCO-PRESIDENT

About this charity

Location: 2603 MAITLAND CENTER PARKWAY, MAITLAND, FL 32751
County: Orange
In care of: WADE WEST
Primary officer: WADE WEST, DIRECTOR

How to reach them

WebsiteVisit the charity’s website Phone(407) 895-8000

Filing and classification

Latest tax year: 2019
Tax period began: January 1, 2019
Return type: 990
Tax preparer: SCHAFER TSCHOPP WHITCOMB ET AL
Grant-giving organization: Yes