LEADING FOR KIDS Charity Report

Public IRS 990 nonprofit record

LEADING FOR KIDS

EIN 82-4081482 · Financial Counseling (P51)

What they do

The Mission of Leading for Kids is to Create A Society That Puts Children First and Promotes A Culture Where The Health and Well-being of All Children is The Highest Priority.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $85.70 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders4 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

118.16%of revenue went to mission work85.7% of expenses · Program services

5.73%of revenue went to fundraising4.2% of expenses

$137.90spent for every $100 of revenueSpending was higher than revenue this year.

14.00%of revenue went to management and office costs10.2% of expenses

$0.44in assets for every $1 spent this yearSome assets cannot be spent right away.

99.9%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $114,100 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $322,650 for DAVID ALEXANDER (PRESIDENT & SEC). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$301,069

Mission workProgram services$355,752118.16% of revenue85.7% of expenses

ManagementOffice and general costs$42,15114.00% of revenue10.2% of expenses

FundraisingAsking for donations$17,2665.73% of revenue4.2% of expenses

Total expenses$415,169137.90% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Each bar shows the share of annual spending reported for mission work, management, and fundraising.

202485.7% mission

202384.2% mission

202284.6% mission

202186.0% mission

202087.7% mission

201986.6% mission

201887.4% mission

Money in and money out

Revenue$301,069

Expenses$415,169

Annual shortfall $114,100 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$355,752 · 85.7% of expenses

Management and office costs$42,151 · 10.2% of expenses

Fundraising$17,266 · 4.2% of expenses

See all reported dollar amounts

Revenue$301,069

Expenses$415,169

Assets$181,599

Income$301,069

Contributions$300,805

Mission work (program services)$355,752

Fundraising$17,266

Grants given$100,000

Average grant$100,000

Management and general$42,151

Accounting fees$7,539

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

DAVID ALEXANDERPRESIDENT & SEC · 40 hrs/week $322,650Base $300,000 · Other $22,650

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (4)

DAVID ALEXANDERPRESIDENT & SEC

BRIAN PERRONNETREASURER

JOHN GOMPERTSDIRECTOR

WENDY LAZARUSDIRECTOR

About this charity

Recognized since: January 2018
Location: 1 Ariana Ln, Redwood City, CA 94061
County: San Mateo
In care of: David Alexander
Primary officer: David Alexander, President

How to reach them

WebsiteVisit the charity’s website Phone(650) 714-6609

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: CROSBY & KANEDA CPAS LLP
NTEE classification: Financial Counseling (P51)
IRS tax category: Financial Counseling
Grant-giving organization: Yes