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SONOMA COUNTY HOSPITALITY ASSOCIATION

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Public IRS 990 nonprofit record

SONOMA COUNTY HOSPITALITY ASSOCIATION

EIN 83-2831470 · Business & Industry (S40)

What they do

SCHA Membership Includes All Guest-facing Hospitality and Tourism Businesses, From Lodging and Dining, to Tasting Rooms, Attractions and Transportation Companies. We Also Welcome Associate Members From Industries and Organizations Supporting Hospitality and Tourism. We Are An Important Piece of The Sonoma County Economy: Our Businesses Employ Almost 20,000 Local Residents, or Ten Percent of The Workforce. Additionally, Ninety Percent of Our Businesses Are Locally Owned and Operated, Resulting In More Visitor Dollars Staying In Sonoma County, Supporting Our Infrastructure.

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Should I give to this charity?

Easy charity check
We do not have enough spending detail

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Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2025The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders9 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

$125.00spent for every $100 of revenueSpending was higher than revenue this year.
$0.08in assets for every $1 spent this yearSome assets cannot be spent right away.
93.0%of its money came from giftsOther money may come from services or investments.

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  3. Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $15,921 this year. Ask whether that was planned or caused by a one-time event.

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Money

Financial picture

Tax year 2025

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

Money in and money out

Revenue$63,689
Expenses$79,610
Annual shortfall $15,921 Expenses were higher than revenue for this filing year.
See all reported dollar amounts
Revenue$63,689
Expenses$79,610
Assets$6,345
Income$63,689
Contributions$59,238
People

Leadership and board

Tax year 2025

Names, titles, time, and compensation below are reported by the organization on its Form 990.

No compensation was reported for these leaders. The complete board and leadership roster is shown below.

Board and leadership roster (9)

AL LEMERSECRETARY

APRODITE CASERTADIRECTOR

DUSTIN VALETTEDIRECTOR

ELIZABETH GRAVESPRESIDENT

JENNIFER BUFFODIRECTOR

JOE BARTOLMEIVICE PRESIDENT

KIRK LOKTREASURER

LARRY WILLISDIRECTOR

MARK MATHEWSONDIRECTOR

About this charity

Recognized since
January 2019
Location
1275 4TH ST PMB 6007, SANTA ROSA, CA 95404-4041
County
Sonoma
In care of
% SARA CUMMINGS
Primary officer
kirk lok, Treasurer

How to reach them

Filing and classification

Latest tax year
2025
Tax period began
January 1, 2025
Return type
990EZ
Tax preparer
GORANSON TAX AND CONSULTING INC
NTEE classification
Business & Industry (S40)
IRS tax category
Business & Industry

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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