NATURALLY SAN DIEGO INC Charity Report

Public IRS 990 nonprofit record

NATURALLY SAN DIEGO INC

EIN 84-3156190 · Business & Industry (S40)

What they do

We Aim to Make Greater San Diego The New Nexus of Natural Products Entrepreneurship. We Serve Natural Products Entrepreneurs Through Education, Networking, Events and Facilitated Connections.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $33.10 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders20 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

31.07%of revenue went to mission work33.1% of expenses · Program services

$94.62spent for every $100 of revenueRevenue covered expenses this year.

62.81%of revenue went to management and office costs66.9% of expenses

$0.48in assets for every $1 spent this yearSome assets cannot be spent right away.

8.9%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $107,980 for KIERSTIN REILLY (EXECUTIVE DIRECTOR). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$282,385

Mission workProgram services$87,72731.07% of revenue33.1% of expenses

ManagementOffice and general costs$177,36762.81% of revenue66.9% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$17,2916.12% of revenueShown in gray on the chart

Total expenses$265,09493.88% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 33.1% mission · 66.9% management · 0.0% fundraisingTotal expenses: 93.88% of revenue

2023Expense mix: 0.0% mission · 83.7% management · 0.0% fundraisingTotal expenses: 106.57% of revenue

2022Expense mix: 84.3% mission · 64.5% management · 0.0% fundraisingTotal expenses: 97.98% of revenue

Money in and money out

Revenue$280,165

Expenses$265,094

Annual surplus $15,071 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$87,727 · 33.1% of expenses

Management and office costs$177,367 · 66.9% of expenses

See all reported dollar amounts

Revenue$280,165

Expenses$265,094

Assets$126,756

Income$280,165

Contributions$25,000

Mission work (program services)$87,727

Management and general$177,367

Accounting fees$8,579

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

KIERSTIN REILLYEXECUTIVE DIRECTOR · 40 hrs/week $107,980

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (20)

KIERSTIN REILLYEXECUTIVE DIRECTOR

JUSTIN JACKSONDIRECTOR

THAD BENSHOOFDIRECTOR

SID MIKHAILDIRECTOR

SARA BROOKSDIRECTOR

SAM ZAISERDIRECTOR

RENEE CONRADEXECUTIVE DIR.

REBECCA EVANGELOUSECRETARY

MATT CLIFFORDDIRECTOR

LEIGH KEITHDIRECTOR

ADAM HERTELDIRECTOR

JULIE TALLYDIRECTOR

JULIE SWEETDIRECTOR

JESSICA WINDELLVICE PRESIDENT

JASON POTOLICCHIODIRECTOR

JASON FEMRITECOO

JACK PETERSONTREASURER

GABRIEL PEREZ-KRIEBDIRECTOR

DARCY SHIBER-KNOWLESDIRECTOR

ARI RAZPRESIDENT

About this charity

Recognized since: January 2021
Location: 3780 GOVERNOR DR, SAN DIEGO, CA 92122-2419
County: San Diego
In care of: % ARI RAZ
Primary officer: Renee Conrad, Executive Director

How to reach them

WebsiteVisit the charity’s website Phone(661) 733-0815

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: FOR PURPOSE LAW GROUP
NTEE classification: Business & Industry (S40)
IRS tax category: Business & Industry