CALIFORNIA RODEO INC Charity Report

Public IRS 990 nonprofit record

CALIFORNIA RODEO INC

EIN 94-0361165 · Arts, Culture & Humanities (A23Z)

What they do

THE CALIFORNIA RODEO ASSOCIATION is A NON-PROFIT ORGANIZATION THAT STRIVES to PRESERVE and PROMOTE THE TRADITIONS of THE CALIFORNIA RODEO SALINAS and THE WEST. THE CALIFORNIA RODEO SALINAS and THE SALINAS SPORTS COMPLEX SUPPORT THE COMMUNITY and OTHER NON-PROFIT ORGANIZATIONS THROUGH THE STAGING of THE ANNUAL CALIFORNIA RODEO SALINAS and OTHER YEAR ROUND OPERATIONS of THE SALINAS SPORTS COMPLEX. THROUGH DONATION of OUR FACILITY, VENDING and FUNDRAISING OPPORTUNITIES DURING RODEO and OTHER EVENTS, THE CALIFORNIA RODEO ASSOCIATION AIMS to RETURN FUNDS ANNUALLY to LOCAL NON-PROFITS and to BE A HUB of THE COMMUNITY for VARIOUS EVENTS and ACTIVITIES.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $91.80 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2023The report may be old. Ask for a newer one.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders72 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

83.46%of revenue went to mission work91.8% of expenses · Program services

$90.89spent for every $100 of revenueRevenue covered expenses this year.

7.43%of revenue went to management and office costs8.2% of expenses

$1.69in assets for every $1 spent this yearSome assets cannot be spent right away.

2.7%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $167,784 for VICTORIA CARLISLE (SPONSORSHIP MANAGER). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2023

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$7,052,116

Mission workProgram services$5,885,83883.46% of revenue91.8% of expenses

ManagementOffice and general costs$523,6777.43% of revenue8.2% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$642,6019.11% of revenueShown in gray on the chart

Total expenses$6,409,51590.89% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2023CurrentExpense mix: 91.8% mission · 8.2% management · 0.0% fundraisingTotal expenses: 90.89% of revenue

2022Expense mix: 90.8% mission · 9.2% management · 0.0% fundraisingTotal expenses: 88.63% of revenue

2021Expense mix: 90.6% mission · 9.4% management · 0.0% fundraisingTotal expenses: 85.09% of revenue

2020Expense mix: 92.6% mission · 7.4% management · 0.0% fundraisingTotal expenses: 82.83% of revenue

2019Expense mix: 70.6% mission · 29.4% management · 0.0% fundraisingTotal expenses: 152.57% of revenue

2018Expense mix: 94.4% mission · 5.6% management · 0.0% fundraisingTotal expenses: 95.30% of revenue

2017Expense mix: 94.4% mission · 5.6% management · 0.0% fundraisingTotal expenses: 92.95% of revenue

2016Expense mix: 94.1% mission · 5.9% management · 0.0% fundraisingTotal expenses: 90.49% of revenue

Money in and money out

Revenue$7,052,116

Expenses$6,409,515

Annual surplus $642,601 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$5,885,838 · 91.8% of expenses

Management and office costs$523,677 · 8.2% of expenses

See all reported dollar amounts

Revenue$7,052,116

Expenses$6,409,515

Assets$10,835,502

Income$9,846,245

Contributions$189,818

Mission work (program services)$5,885,838

Grants given$480,000

Average grant$43,636

Management and general$523,677

Accounting fees$38,368

People

Leadership and board

Tax year 2023

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

VICTORIA CARLISLESPONSORSHIP MANAGER · 40 hrs/week $167,784Base $158,963 · Other $8,821

JAMES SLATENGENERAL MNGR (START 2/24&TERM 5/24) · 30 hrs/week $143,370Base $139,515 · Other $3,855

RYAN COOKGENERAL MANAGER (TERM 1/24) · 40 hrs/week $122,792Base $119,183 · Other $3,609

MANDY LINQUISTMARKETING MANAGER · 40 hrs/week $121,114Base $110,000 · Other $11,114

JILLIAN MACDONALDOFFICE MANAGER (TERM 10/23) · 40 hrs/week $89,879Base $85,793 · Other $4,086

ORLANDO GARCIADIRECTOR (START 2/23) · 40 hrs/week $69,183Base $54,853 · Other $14,330

SUZETTE GERTSCHACCOUNTING MANAGER (START 12/23) · 40 hrs/week $3,269

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (72)

VICTORIA CARLISLESPONSORSHIP MANAGER

JAMES SLATENGENERAL MNGR (START 2/24&TERM 5/24)

RYAN COOKGENERAL MANAGER (TERM 1/24)

MANDY LINQUISTMARKETING MANAGER

JILLIAN MACDONALDOFFICE MANAGER (TERM 10/23)

ORLANDO GARCIADIRECTOR (START 2/23)

SUZETTE GERTSCHACCOUNTING MANAGER (START 12/23)

MARTIN JEFFERSONDIRECTOR

MATT JENKINSONDIRECTOR

MICHAEL SCARRPAST PRESIDENT

MIKE HITCHCOCKDIRECTOR

MIKE MCLANEDIRECTOR

MIKE MCVAYDIRECTOR

MIKEL ANN MILLERDIRECTOR

PATTY STANDRIDGETREASURER

RANDY PAROLADIRECTOR

RIC CAUSLEYDIRECTOR

MARK SCARRDIRECTOR

ROBERT EGGERSVICE PRESIDENT

SAMMY JENKINSONDIRECTOR

TOM ADCOCKDIRECTOR

WESLEY CHANDIRECTOR

WARREN WAYLANDPAST PRESIDENT

TRINIDAD VALDIVIADIRECTOR

TONYA LINARESDIRECTOR

TONY ROSSIDIRECTOR

TONY HERNANDEZDIRECTOR

TOM PETTITTPAST PRESIDENT

TOM NIELSENVICE PRESIDENT

RON CLEMENTSPAST PRESIDENT

TIM MARTINDIRECTOR

TIM EASTMANDIRECTOR

TIM BALDWINSECRETARY

STEVE DAVISPRESIDENT

STANLEY CHANDIRECTOR

SCOTT HOUCHINDIRECTOR

LAURIE LAVELLEDIRECTOR

CHAD LINDLEYDIRECTOR

DEAN CALLENDERDIRECTOR

DAVE PEDRAZZIPAST PRESIDENT

DAVE MCDOUGALDIRECTOR

DARYL WHITCHERPAST PRESIDENT

CYNDIE FERRELLDIRECTOR

CRAIG ANDRUSPAST PRESIDENT

CHRIS BUNCHDIRECTOR

CHARLES HARRISDIRECTOR

FRED HOOKERPAST PRESIDENT

CASEY VOLLINDIRECTOR

BRENT PLEMMONSDIRECTOR

BRENT EASTMANPAST PRESIDENT

BRADEN HOOVERDIRECTOR

BRAD ROSBACHDIRECTOR

BENNY JEFFERSONPAST PRESIDENT

BARBARA CAUSLEYGENERAL MANAGER (START 5/24)

ASHLEY BAKERDIRECTOR

JOEY MARTINEZDIRECTOR

ADAM JACOPDIRECTOR

KYLE HARMONDIRECTOR

KEVIN SILACCIDIRECTOR

KELLY MCMILLINDIRECTOR

KATHY DONNELLYDIRECTOR

JUSTIN GRAINGERDIRECTOR

JOHN SARGENTIDIRECTOR

JOHN CUNHAPAST PRESIDENT

LLOYD APPLINGPAST PRESIDENT

JOE GRAINGERPAST PRESIDENT

JERRY BUNKERDIRECTOR

JEFF PENNONIDIRECTOR

JASON SMITHDIRECTOR

HENRY DILLVICE PRESIDENT

GREG BAXTERDIRECTOR

GERRY NIELSENDIRECTOR

About this charity

Recognized since: January 1931
Location: PO BOX 1648, SALINAS, CA 93902
County: Monterey
In care of: PATTY STANDRIDGE
Primary officer: PATTY STANDRIDGE, TREASURER

How to reach them

WebsiteVisit the charity’s website Phone(831) 775-3100

Filing and classification

Latest tax year: 2023
Tax period began: October 1, 2023
Return type: 990
Tax preparer: CLIFTONLARSONALLEN LLP
NTEE classification: Arts, Culture & Humanities (A23Z)
Grant-giving organization: Yes