SAN FRANCISCO TRAVEL ASSOCIATION Charity Report

Public IRS 990 nonprofit record

SAN FRANCISCO TRAVEL ASSOCIATION

EIN 94-0835150 · Housing & Shelter (L)

What they do

to ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO and THE BAY AREA AS THE PREMIER DESTINATION for CONVENTIONS, MEETINGS, EVENTS and LEISURE TRAVEL.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $83.30 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders48 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

81.41%of revenue went to mission work83.3% of expenses · Program services

$97.51spent for every $100 of revenueRevenue covered expenses this year.

16.36%of revenue went to management and office costs16.7% of expenses

$1.01in assets for every $1 spent this yearSome assets cannot be spent right away.

85.1%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $1,174,083 for JOSEPH DALESSANDRO (PRESIDENT/CEO (THRU 01/24)). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$32,578,863

Mission workProgram services$26,522,29481.41% of revenue83.3% of expenses

ManagementOffice and general costs$5,329,35116.36% of revenue16.7% of expenses

FundraisingAsking for donations0.00% of revenue0.0% of expenses

Revenue left after expensesReported annual surplus$727,2182.23% of revenueShown in gray on the chart

Total expenses$31,851,64597.77% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2017CurrentExpense mix: 83.3% mission · 16.7% management · 0.0% fundraisingTotal expenses: 97.77% of revenue

2016Expense mix: 82.1% mission · 17.9% management · 0.0% fundraisingTotal expenses: 92.76% of revenue

Money in and money out

Revenue$23,197,813

Expenses$22,620,843

Annual surplus $576,970 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$26,522,294 · 117.2% of expenses

This source amount exceeds total expenses; compare the filing details carefully.

Management and office costs$5,329,351 · 23.6% of expenses

See all reported dollar amounts

Revenue$23,197,813

Expenses$22,620,843

Assets$22,957,794

Income$25,460,159

Contributions$19,751,114

Mission work (program services)$26,522,294

Stocks and bonds$3,070,931

Accounting fees$120,093

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

JOSEPH DALESSANDROPRESIDENT/CEO (THRU 01/24) · 38 hrs/week $1,174,083Base $1,169,154 · Other $4,929

SCOTT BECKPRESIDENT/CEO (THRU 05/24) · 38 hrs/week $590,455Base $575,899 · Other $14,556

NICOLE ROGERSEVP, CHIEF CUSTOMER OFFICER · 38 hrs/week $491,378Base $380,398 · Other $110,980

CASSANDRA MCGOLDRICKEVP, CHIEF STRATEGY OFFICER · 38 hrs/week $398,892Base $315,387 · Other $83,505

PAUL FRENTSOSEVP, COO (THRU 07/24) · 38 hrs/week $392,234Base $341,344 · Other $50,890

LYNN BRUNI PERKINSEVP, CHIEF MKT OFFICER · 38 hrs/week $371,676Base $299,860 · Other $71,816

HUBERTUS FUNKEEVP, CHIEF TOURISM OFFICER · 38 hrs/week $351,303Base $297,087 · Other $54,216

CHRISTINA HOPEMANVP, INFO/TECH · 38 hrs/week $345,579Base $269,989 · Other $75,590

KENLEY MOYVP, NATIONAL SALES · 38 hrs/week $324,629Base $271,876 · Other $52,753

JULIE VANT HULVP, SALES, EVENTS & SERVICES · 38 hrs/week $264,578Base $218,748 · Other $45,830

BRETT ALLORVP, MARKET STRATEGY & RESEARCH · 38 hrs/week $261,699Base $215,785 · Other $45,914

ERNIE GARCIADIRECTOR, CITYWIDE ACCOUNTS · 38 hrs/week $257,319Base $214,126 · Other $43,193

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (48)

JOSEPH DALESSANDROPRESIDENT/CEO (THRU 01/24)

SCOTT BECKPRESIDENT/CEO (THRU 05/24)

NICOLE ROGERSEVP, CHIEF CUSTOMER OFFICER

CASSANDRA MCGOLDRICKEVP, CHIEF STRATEGY OFFICER

PAUL FRENTSOSEVP, COO (THRU 07/24)

LYNN BRUNI PERKINSEVP, CHIEF MKT OFFICER

HUBERTUS FUNKEEVP, CHIEF TOURISM OFFICER

CHRISTINA HOPEMANVP, INFO/TECH

KENLEY MOYVP, NATIONAL SALES

JULIE VANT HULVP, SALES, EVENTS & SERVICES

BRETT ALLORVP, MARKET STRATEGY & RESEARCH

ERNIE GARCIADIRECTOR, CITYWIDE ACCOUNTS

ANNA MARIE PRESUTTISEE SCH. O

TINA WUEVP, CFO (THRU 02/24)

YOYO MURPHYDIRECTOR

MICHAEL COSTANZODIRECTOR

MURAT ESKICIOGLUDIRECTOR

NANY FULLMOREDIRECTOR (THRU 08/24)

PATRICK MURPHYDIRECTOR

ANDREW FREEMANDIRECTOR

RANDALL REYNOSOIMMEDIATE PAST CHAIR

ROBERT EMMONSDIRECTOR

SANDRA FLETCHERSECRETARY/TREASURER

SCOTT GENTNERDIRECTOR

SEBASTIEN PFEIFFERDIRECTOR

SHEILA SHINDIRECTOR

STEPHANE GRASDIRECTOR

STEPHEN MCLEODDIRECTOR

TERRY HANEYDIRECTOR

GARY BAUERDIRECTOR

CAITLIN ONEILLDIRECTOR

CARMEN CHUDIRECTOR

CHRISTINE GAUDENZIMARKETING COUNCIL CHAIR

CINDY WONG-CHENDIRECTOR

CLIFTON CLARKDIRECTOR

DAVID LEWINDIRECTOR

ELAINE FORBESDIRECTOR

EMMA MOONDIRECTOR

GAIL HUNTERVICE CHAIR

MARKUS TREPPENHAUERTOURISM CHAIR

GREG MOOREDIRECTOR

JENNY THOMASSIANDIRECTOR

JOEY NEVINDIRECTOR

JOHN ANDERSONBOARD CHAIR

JOHN TRUDEAUDIRECTOR

KATHRYN INGLINDIRECTOR

LEE GREGORYDIRECTOR

LISA KERSHNERDIRECTOR

About this charity

Recognized since: January 1947
Location: 1 POST ST STE 2700, SAN FRANCISCO, CA 94104-5231
County: City and County of San Francisco
In care of: JANICE LEE
Primary officer: JANICE LEE, EVP & CFO

How to reach them

WebsiteVisit the charity’s website Phone(415) 974-6900

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: ARMANINO ADVISORY LLC
NTEE classification: Housing & Shelter (L)
IRS tax category: Housing & Shelter