CROCKER ART MUSEUM ASSOCIATION Charity Report

Public IRS 990 nonprofit record

CROCKER ART MUSEUM ASSOCIATION

EIN 94-2552486 · Art Museums (A51)

What they do

THE CROCKER ART MUSEUM is DEDICATED to PROMOTING AN AWARENESS and ENTHUSIASM for HUMAN EXPERIENCE THROUGH ART. WE MEASURE OUR SUCCESS BY OUR ABILITY to ENRICH THE INTELLECTUAL and CULTURAL LIFE of THE COMMUNITIES WE SERVE.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $77.90 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders34 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

89.73%of revenue went to mission work77.9% of expenses · Program services

12.30%of revenue went to fundraising10.7% of expenses

$115.15spent for every $100 of revenueSpending was higher than revenue this year.

13.12%of revenue went to management and office costs11.4% of expenses

$2.91in assets for every $1 spent this yearSome assets cannot be spent right away.

75.1%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $1,714,648 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $496,304 for LIAL JONES (EXECUTIVE DIRECTOR). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$11,314,943

Mission workProgram services$10,153,31389.73% of revenue77.9% of expenses

ManagementOffice and general costs$1,484,95313.12% of revenue11.4% of expenses

FundraisingAsking for donations$1,391,32512.30% of revenue10.7% of expenses

Total expenses$13,029,591115.15% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 77.9% mission · 11.4% management · 10.7% fundraisingTotal expenses: 115.15% of revenue

2023Expense mix: 79.0% mission · 11.0% management · 10.1% fundraisingTotal expenses: 106.66% of revenue

2022Expense mix: 75.1% mission · 12.9% management · 12.1% fundraisingTotal expenses: 76.82% of revenue

2021Expense mix: 83.8% mission · 8.8% management · 7.4% fundraisingTotal expenses: 84.73% of revenue

2020Expense mix: 74.8% mission · 13.7% management · 11.5% fundraisingTotal expenses: 69.84% of revenue

2019Expense mix: 73.8% mission · 10.2% management · 16.0% fundraisingTotal expenses: 68.81% of revenue

2018Expense mix: 77.9% mission · 8.4% management · 13.7% fundraisingTotal expenses: 98.50% of revenue

2017Expense mix: 83.5% mission · 5.8% management · 10.7% fundraisingTotal expenses: 58.17% of revenue

Money in and money out

Revenue$11,314,943

Expenses$13,029,591

Annual shortfall $1,714,648 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$10,153,313 · 77.9% of expenses

Management and office costs$1,484,953 · 11.4% of expenses

Fundraising$1,391,325 · 10.7% of expenses

See all reported dollar amounts

Revenue$11,314,943

Expenses$13,029,591

Assets$37,913,742

Income$19,738,947

Contributions$8,497,367

Mission work (program services)$10,153,313

Fundraising$1,391,325

Grants given$12,962,156

Average grant$997,089

Management and general$1,484,953

Stocks and bonds$17,416,308

Accounting fees$70,793

Investing fees$16,202

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

LIAL JONESEXECUTIVE DIRECTOR · 45 hrs/week $496,304Base $469,791 · Other $26,513

SCOTT SHIELDSCHIEF CURATOR/ASSOCIATE DIRECTOR · 45 hrs/week $225,369Base $207,407 · Other $17,962

DAVID SEPAROVICHDIRECTOR OF FINANCE · 45 hrs/week $183,634Base $168,653 · Other $14,981

CHELSEA LARSONDIRECTOR OF INSTITUTIONAL ADVANCEMENT · 45 hrs/week $179,231Base $167,506 · Other $11,725

CHERYL DANNA THRU 052025DIRECTOR OF HUMAN RESOURCES · 45 hrs/week $135,512Base $126,900 · Other $8,612

KRISTEN HARODIRECTOR OF MARKETING & COMMUNICATIONS · 45 hrs/week $129,589Base $119,111 · Other $10,478

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (34)

LIAL JONESEXECUTIVE DIRECTOR

SCOTT SHIELDSCHIEF CURATOR/ASSOCIATE DIRECTOR

DAVID SEPAROVICHDIRECTOR OF FINANCE

CHELSEA LARSONDIRECTOR OF INSTITUTIONAL ADVANCEMENT

CHERYL DANNA THRU 052025DIRECTOR OF HUMAN RESOURCES

KRISTEN HARODIRECTOR OF MARKETING & COMMUNICATIONS

LYNNE CUNNINGHAMDIRECTOR

WM JAHMAL MILLERDIRECTOR

VINNY CATALANODIRECTOR

THERESA RIVIERADIRECTOR

TERILYNN TL PEREZ DIEPENBROCKDIRECTOR

SIMONE MILLER RATHEDIRECTOR

SIMON CHIUDIRECTOR

CHRISTOPHER HOLBENDIRECTOR

RYAN HEATERDIRECTOR

R PARKER WHITEDIRECTOR

PATRICIA TRISH RODRIGUEZDIRECTOR

MONICA HERNANDEZSECRETARY

MITCHELL S OSTWALDDIRECTOR

MICHAEL GENOVESEVICE PRESIDENT

MARCY FRIEDMANDIRECTOR

DAVID GIBSONDIRECTOR

LORI GUALCODIRECTOR

DAN BRUNNERTREASURER

LAURA FERGERSONDIRECTOR

KRISTINE KELLEYDIRECTOR

KIMBERLY GARZADIRECTOR

JOSE BODIPO-MEMBADIRECTOR

JENNIFER LEEDIRECTOR

JANINE BERA MD THRU 052025DIRECTOR

GLORIA NAIFYPAST PRESIDENT

GARRY MAISELPRESIDENT

FRANK WHEELERDIRECTOR

DENISE TIMMONSDIRECTOR

About this charity

Recognized since: January 1930
Location: 216 O STREET, SACRAMENTO, CA 95814
County: Sacramento
In care of: GARRY MAISEL
Primary officer: GARRY MAISEL, PRESIDENT

How to reach them

WebsiteVisit the charity’s website Phone(916) 808-7000

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: GILBERT CPAS
NTEE classification: Art Museums (A51)
IRS tax category: Art Museums
Grant-giving organization: Yes