FRIENDS OF THE URBAN FOREST Charity Report

Public IRS 990 nonprofit record

FRIENDS OF THE URBAN FOREST

EIN 94-2699528 · Environment (C500)

What they do

FRIENDS of THE URBAN FOREST CONNECTS PEOPLE WITH NATURE and EACH OTHER BY PLANTING and CARING for SAN FRANCISCOS TREES and GARDENS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $73.70 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders17 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

77.49%of revenue went to mission work73.7% of expenses · Program services

10.85%of revenue went to fundraising10.3% of expenses

$105.21spent for every $100 of revenueSpending was higher than revenue this year.

16.87%of revenue went to management and office costs16.0% of expenses

$0.62in assets for every $1 spent this yearSome assets cannot be spent right away.

98.6%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $268,035 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $220,985 for BRIAN WIEDENMEIER (EXECUTIVE DIRECTOR). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$5,142,060

Mission workProgram services$3,984,63277.49% of revenue73.7% of expenses

ManagementOffice and general costs$867,58016.87% of revenue16.0% of expenses

FundraisingAsking for donations$557,88310.85% of revenue10.3% of expenses

Total expenses$5,410,095105.21% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 73.7% mission · 16.0% management · 10.3% fundraisingTotal expenses: 105.21% of revenue

2023Expense mix: 72.9% mission · 13.5% management · 13.6% fundraisingTotal expenses: 113.31% of revenue

2022Expense mix: 70.9% mission · 14.2% management · 14.9% fundraisingTotal expenses: 110.36% of revenue

2021Expense mix: 77.7% mission · 9.4% management · 12.9% fundraisingTotal expenses: 102.92% of revenue

2020Expense mix: 79.3% mission · 7.3% management · 13.4% fundraisingTotal expenses: 82.16% of revenue

2019Expense mix: 79.1% mission · 5.3% management · 15.5% fundraisingTotal expenses: 90.06% of revenue

2018Expense mix: 77.2% mission · 7.0% management · 15.8% fundraisingTotal expenses: 95.92% of revenue

2017Expense mix: 72.1% mission · 9.8% management · 18.1% fundraisingTotal expenses: 77.66% of revenue

Money in and money out

Revenue$5,142,060

Expenses$5,410,095

Annual shortfall $268,035 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$3,984,632 · 73.7% of expenses

Management and office costs$867,580 · 16.0% of expenses

Fundraising$557,883 · 10.3% of expenses

See all reported dollar amounts

Revenue$5,142,060

Expenses$5,410,095

Assets$3,342,184

Income$5,142,915

Contributions$5,067,776

Mission work (program services)$3,984,632

Fundraising$557,883

Management and general$867,580

Executive compensation (total)$221,632

Accounting fees$40,568

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

BRIAN WIEDENMEIEREXECUTIVE DIRECTOR · 40 hrs/week $220,985Base $210,400 · Other $10,585

ROBERTA CATALINOTTOVICE PRESIDENT OF DEVELOPMENT · 40 hrs/week $171,136Base $170,136 · Other $1,000

LAWRENCE ROGERSFINANCE AND CONTRACTS DIRECTOR · 40 hrs/week $153,650Base $152,301 · Other $1,349

KELSEY ROEDERDIRECTOR OF PEOPLE & OPERATIONS · 40 hrs/week $131,187Base $114,009 · Other $17,178

MICHAEL YARAKPROGRAM DIRECTOR · 40 hrs/week $118,042Base $108,350 · Other $9,692

REBECCA ALONCORPORATE RELATIONS & DEVELOPMENT PROGRAM MANAGER · 40 hrs/week $113,329Base $100,960 · Other $12,369

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (17)

BRIAN WIEDENMEIEREXECUTIVE DIRECTOR

ROBERTA CATALINOTTOVICE PRESIDENT OF DEVELOPMENT

LAWRENCE ROGERSFINANCE AND CONTRACTS DIRECTOR

KELSEY ROEDERDIRECTOR OF PEOPLE & OPERATIONS

MICHAEL YARAKPROGRAM DIRECTOR

REBECCA ALONCORPORATE RELATIONS & DEVELOPMENT PROGRAM MANAGER

LINDY PATTERSONSECRETARY

STEPHANIE NOBLEDIRECTOR

SHEILA THOMPSONDIRECTOR

RAY SCHREIBERBOARD CHAIR

RACHEL YUDEPUTY DIRECTOR OF FINANCE & OPERATIONS(FROM01/25)

NORA CHINDIRECTOR

ALEXEY TREPAKOVDIRECTOR FROM 9/24

LARA HITCHCOCKDIRECTOR

JIM EMERYVICE CHAIR

AREANA FLORESDIRECTOR

ALISON TORBITTDIRECTOR

About this charity

Recognized since: January 1981
Location: 1007 GENERAL KENNEDY AVE STE 1, SAN FRANCISCO, CA 94129-1405
County: City and County of San Francisco
In care of: EDWARD YANG
Primary officer: EDWARD YANG, FINANCE COMMITTEE CHAIR

How to reach them

WebsiteVisit the charity’s website Phone(415) 561-6890

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: BPM LLP
NTEE classification: Environment (C500)
IRS tax category: Environment, Conservation and Wildlife Organizations